“A buyer searched for me before our meeting and found almost nothing.”
We check what shows for your name and update your LinkedIn profile and bio. It is the quickest fix.
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Founderbranding
Since 201565+ in-house team6 cities
Your name, known for what you actually know.
A strategist calls you in one working day.
/ 01 Founder branding agency
Start with what buyers ask you.Then say it in public.
A founder is usually the strongest salesperson, yet few buyers outside the meeting room know what they know. PromotEdge builds the name of your founder or CEO through articles, interviews, talks and LinkedIn posts the leader approves.
Buyers, partners and talent then trust the company before the first meeting.
This is part of our public relations (PR) work. It is about one person: what they stand for, where they say it, and what a buyer finds when they search the name.
Here is the honest part. We'd rather be blunt than pleasing: this takes months, not weeks. We don't buy fake awards or paid “40 under 40” lists, and we don't promise followers. You read, change and approve every post.
We begin with the questions buyers ask your founder in meetings. Dealers check the managing director of a manufacturer before they sign. Home buyers trust the promoter of a developer first. Patients trust a chain of clinics and diagnostic centres more when they know the founder behind it. If you are listed, read IPO and listed companies first.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you receive
From a quiet nameto a known voice.
| Deliverable | What it is |
|---|---|
| Buyer questions sheet | What buyers and partners ask your leader, each matched to an article or post |
| Point of view | One page for each of three or four topics: what you believe, and facts from your own work |
| Name and profile check | What shows for the name, an updated LinkedIn profile and three bios |
| Articles and LinkedIn posts | Drafted from a recorded talk, approved by you, then pitched to editors or posted |
| Briefing sheets and speaking list | Messages and likely questions before each interview; events your buyers attend |
| Awards check and monthly note | Which awards are real, and what went out and came back each month |
A paid ad can show a post to more buyers; our LinkedIn B2B team plans it. Need better pictures? See photography.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“I am sharp in meetings, but my posts read like a brochure.”
We write from a recorded conversation, so the words and stories are yours.
“Someone offered me a “40 under 40” spot for a fee.”
We say no. A paid list says you paid. We look for awards judged openly.
“My last ghost-writer sounded like someone else.”
That happens when the writer never talks to the leader. We start with a conversation.
“I have no time for this.”
One conversation a month and a few minutes to approve drafts is usually enough. The more involved you are, the faster it builds.
Change is the only constant.
Tell us three questions buyers keep asking you, and we will sketch the first article. Get a free growth plan
/ 04 How a name gets built
Listen, say, check,then do more of what works.
The name starts to show in months two to six, so we plan on months. We confirm the timeline in the quote. Our servicing team is based in cities across India.
- 01
Week 1: listen
We talk to your sales team and the leader, and list what buyers ask and doubt.
- 02
Weeks 1 to 2: choose topics
A topic passes if you know it from real work and buyers care about it.
- 03
Week 3: record and draft
One recorded talk for each topic. We write the first drafts from your words.
- 04
Every time: you approve
You read, change and sign off. Nothing goes out in your name without it.
- 05
Month 2: publish and pitch
Articles go to editors who cover your industry, posts go out, and we pitch events.
- 06
Months 3 to 6: read and repeat
We keep what brought messages or invitations and drop what stayed quiet.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
In a dealer-led B2B firm, the managing director's name reassures dealers. A D2C (direct-to-customer) founder's story helps sell the pack. A startup founder speaks to investors and talent. A services firm leads with its senior partners.
Who sets the rules in India
PRCAI, the Public Relations Consultants Association of India, was formed by PR firms. It keeps a code of conduct on professionalism and ethics, and runs training and awards. It is a body we follow, not a partner.
Source: PRCAI website, read 10 October 2026
- Start from buyer questions. A name matters when it answers what buyers worry about. A sheet of the five questions that come up most.
- Hold three or four topics, not ten. People remember a leader for a few ideas, said often. A one-page view for each topic.
- Draft from a recorded talk. Words in the leader's own voice do not read like a brochure. Drafts you change and approve.
- Read the replies at month three. Replies show which topics work. Keep, drop or go deeper.
AI in founder PR: today and next
Today: languages
Google's help page lists Hindi, Bengali, Marathi, Tamil, Telugu, Odia and Assamese among Gemini web app languages. That can speed up a first draft of a post for a regional reader. The leader still decides every word.
Source: Google Gemini Apps Help, read 10 October 2026
Next
Our view: drafts will get faster, and a leader's real stories will still be the part that makes a reader trust. Want us to show you how we would use AI on your posts? Ask us.
Want to ask something before you decide? Chat with us on WhatsApp. Chat with us
/ 05 Cost
What affects the costof founder and leadership PR.
We do not publish a price list. A leader's name is built month by month, so most of this work runs on a monthly scope. A starter set of questions, topics, profile and one article can be a one-time job.
What affects the cost
- How many leaders we work with
- How many topics, and how many articles and posts a month
- How much we write, and how much we edit from your drafts
- Pitching to editors and events, and any entry fees, at actuals
- How much of the leader's time we can book each month
How we quote
- We talk about your leader, your buyers and the questions they ask
- We write a scope: topics, articles, posts, events and the monthly note
- We send the quote within 2 working days, each cost on its own line
What you get in the quote
- The buyer questions sheet and the point of view on each topic
- Articles and posts a month, and rounds of changes
- Pitching, briefing sheets and the monthly note
Compare quotes on who writes, who approves and what the report shows. Avoid anyone who sells awards or lists.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
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What people say
In their own words
“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
No pressure. No sales pitch.
Tell us what buyers ask you.We'll show you the plan.
Straight answers.
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It helps the person who runs the company become known for something useful. We find out what buyers ask, turn that into a point of view, and put it in articles, interviews, talks and posts the leader approves. Nothing goes out without a yes.
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Yes, and they should sound like you. We write from a recorded conversation, so the words and stories are yours. You approve every post. If one does not sound like you, we rewrite it and change how we write the next.
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Usually months. A better profile and bio help within days. A name known in your industry takes a run of articles, posts and talks. By month three we can tell you which topics bring conversations. We confirm the timeline in the quote.
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We don't buy awards or paid lists. If an award is judged openly and your buyers know it, we help you enter. If it is mainly a payment, we say so and suggest an article or a talk instead. Both build the name.
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It depends on how many leaders, topics, articles and posts a month, and how much pitching is involved. We quote against a written scope after a first conversation. Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice.
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Yes. Our servicing team is based in cities across India, so we work with you hybrid and remotely, stay in touch every day, and meet you in your city at least once every three months. Calls and video suit the monthly conversation.