“Our results release is the exchange filing in a different font.”
One short note: what changed, why, what next, with every number from the filing.
Home / Services / Advertising / PR / Financial PR
Advertising · Public relations · Financial PR
Financial PRfor listed companies
Since 201565+ in-house team6 cities
Results, analyst meets and business media, said once and in order.
A strategist calls you in one working day.
/ 01 IPO PR agency
One clear story,told in the right order.
Listed companies rarely get hurt by silence. They get hurt by one loose line said before the filing.
PromotEdge does financial PR (public relations) for listed Indian companies and for companies preparing an initial public offering (IPO), so investors, analysts and journalists hear one clear story, in the right order.
This is one part of our wider public relations work, for shareholders, analysts, lenders and the business press. A listed manufacturer, developer or finance firm, and a chain of clinics and diagnostic centres raising funds, owes them the same clear word, because our job is to impress your readers, not you. For issue limits, see IPO and listed companies.
The rules come first. Under SEBI's listing rules (LODR), a listed company tells the stock exchanges about material news first. A director who tells the media earlier creates an event to disclose. This is general guidance, not legal advice. Your company secretary and CFO own the rules and numbers.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you receive
A year of communicationon one page.
| Deliverable | What it is | When you get it |
|---|---|---|
| Communication calendar | Planned back from board meetings, results dates and analyst meets, plus bankers' dates for an IPO | Weeks 1 to 2 |
| Results pack | A headline message, a plain results note, a "what changed" page and quotes | Before the board meeting |
| Hard questions sheet | Likely analyst and journalist questions, with answers your CFO has checked | Before each cycle |
| Analyst meet support | The deck storyline and a date plan for the notices your secretary files | 2 to 3 weeks ahead |
| Quiet-period guide and coverage log | One page on when to stay silent and who approves, then a log of coverage | Before cycle 1, then after each |
Paid space is kept apart, because a listed company's website must show media agreements. Our annual report design and website teams build the report and investor section.
/ 03 What usually gets in the way
Hurdles listed companies meet,and the way through.
“The chairman gave an interview, and the company secretary heard later.”
Leaders speaking on unreleased material news can trigger disclosure. We agree one approval path.
“Analysts ask the same questions each quarter, and our answers keep changing.”
One sheet of likely hard questions, with answers your CFO has checked.
“After the analyst meet, one analyst seemed to know more.”
We plan notice, filed deck and recording as one set, so nobody gets a private extra.
“We list next year, and nobody has told us what we may say now.”
The window up to allotment has limits. We turn them into a one-page calendar.
“Journalists only hear from us on results day.”
We plan quiet-month work inside the rules, such as a background briefing.
Change is the only constant.
Tell us your next results date, and we will sketch the cycle around it. Get a free growth plan
/ 04 How a results cycle runs
Listen, plan,then speak once.
Good results should repeat, not happen by luck.
- 01
Week 1: listen
We talk to your CFO, IR head and company secretary, and read your last four releases.
- 02
Weeks 1 to 2: dates and rules first
Your company secretary and counsel mark each date and what may be said. Then we write.
- 03
Weeks 2 to 4: one company story
One plain page, agreed with your CFO. Website, deck and report use the same facts.
- 04
Results day: the exchange first
Your company secretary files. Then the same words go to the website and journalists.
- 05
After the cycle: log and learn
You get the coverage log and the questions we heard. Analyst meets follow: notice, filed deck, recording.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your situation changes the plan
A listed company runs a repeating results cycle. A company heading for an IPO works to its bankers' calendar and the issue-window limits. A group with a listed arm needs one voice across both.
- Mark the dates and rules first. One loose line costs more than a quiet week. A one-page calendar.
- Write one plain results note. Readers and analysts repeat what is short and clear. A note a non-finance reader can say back.
- Keep a hard questions sheet. Answers that change each quarter invite doubt. Checked answers on one sheet.
- Log coverage after each cycle. A log shows what to repeat or drop. Four checks agreed before we start: dates met, same words, fewer repeat questions, journalists reaching out.
AI in financial PR: today and next
Today: summaries
Microsoft says you can ask Copilot in Word to summarise a document, and that it does not always cite later parts of it. We use a summary as a first pass at a long file. Your finance team checks every number against the filing.
Source: Microsoft Support, Copilot in Word, read 10 October 2026
Next
Our view: first drafts will get faster. The rules, the numbers and who may speak stay with your company secretary and CFO. Want us to look at where AI could save time in your cycle? Ask us.
Not sure what your leaders may say before the IPO? Ask us on WhatsApp. Chat with us
/ 05 Cost
What affects the costof financial PR.
We don't publish a price list. A results cycle is a smaller job than an IPO year with many approvals. Paid media or event costs are shown at actuals.
What affects the cost
- Listed, or preparing an IPO, and which phase of the issue
- Results cycles, analyst meets and investor days in the year
- National, regional-language and trade media to reach
- How much we write, and who reviews it
How we quote
- We read your last results releases and write a scope: cycles, meets, media, languages, dates.
- We send the quote within 2 working days, each cost on its own line.
What you get in the quote
- The cycles and analyst meets we support
- What we write, with rounds of changes
- The calendar, guide and coverage log
Be wary of anyone who promises coverage or a share-price effect.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in public relations
Goes well with
What people say
In their own words
“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
No pressure. No sales pitch.
Tell us your next results date.We'll plan the cycle around it.
Straight answers.
-
It helps a company talk to investors, analysts and the business press in a clear, orderly way: results notes, analyst meet support and steady business-media relations. We write the words and plan the timing. Your company secretary and CFO still own the rules and the numbers.
-
Sometimes, with care; this is general guidance, not legal advice. SEBI's ICDR rules count promoter interviews as publicity. Until the draft offer document is filed, it must match past practice or say an issue is planned. After filing, it must say an issue is proposed. Your banker approves.
-
General guidance, not legal advice. Under SEBI's LODR rules, a group analyst meet is notified to the exchanges two working days ahead, and the presentation reaches them before it starts. Call audio goes on your website within 24 hours, video within 48, the transcript within five working days.
-
"Quiet period" is a market term, and silence before results is usually company policy. SEBI's insider trading rules set a trading restriction period from quarter-end until 48 hours after results. Results are due within 45 days of a quarter's end, and annual results within 60 days.
-
It depends on whether you are listed or preparing an IPO, how many results cycles and analyst meets you have, and how much we write. We quote against a written scope. Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice.
-
Yes. Our servicing team is based in cities across India and works hybrid, so we stay in touch daily and meet you in your city at least once every three months. Results day runs on calls and shared files, wherever you are.
-
Ask who will sit with your company secretary. Be wary of anyone who promises coverage or talks about your share price. What can't be measured can't be achieved, so we agree four checks first: dates met, same words everywhere, fewer repeat analyst questions, and journalists reaching out.