“The date is fixed, but nobody has decided what happens on the day.”
We start from what the launch must achieve: dealer orders, press stories, test drives or bookings, then work back to the format and run of show.
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BTL & Activation · Events & exhibitions · Launches
Productlaunch events
Since 201565+ in-house team6 cities
A launch day is only the start, and the month after brings the enquiries.
A strategist calls you in one working day.
/ 01 Product launch events
Launch dayis the starting gun.
Launch day is the starting gun, and the enquiries come in the weeks after it. PromotEdge plans dealer, press, showroom and trade-show launches across India, so launch week brings enquiries you can count.
Our job is to impress your customers, not you. Dealers get stock first, then press and creators, then customers. The ads, the search page and the phone line are ready by then. Delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
Who it's for. Corporate groups, listed companies or startups launching a model or range, in B2C (business to consumer), B2B (business to business) or D2C (direct to customers online). The same planning fits a property project launch or a new industrial machine. Still deciding who to sell to and at what price? Start with a go-to-market plan.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe're professionals. We'd rather be blunt than pleasing.
/ 02 Launch formats
Which launch formatdoes which job.
| Format | What we deliver | Measured by |
|---|---|---|
| Trade or dealer launch | Product sessions, demo training, launch kit, order desk | Dealers stocked, orders booked |
| Press launch | Reveal, spokesperson brief, press kit, interview slots; photos and video within hours | Stories published, branded search |
| Showroom launch | Branding, display, host, invitations to local leads, demo or test-drive slots | Walk-ins, bookings |
| Mall or public launch | Stage, permissions, crowd plan, sampling, lead capture | Trials, leads captured |
| Launch at a trade show | Reveal on the stall, a programme slot, invitations to key buyers | Qualified meetings |
| Live-streamed launch | Camera set-up, stream, chat moderation, replay page with sign-up form | Viewers, replays, sign-ups |
Most launches combine two or three formats, days or weeks apart. The order matters more than the size of any one event. Stage, reveal, LED walls and on-ground crew are delivered within the PromotEdge group, and our digital team runs the online side the same day. If a famous face suits the product, see celebrity endorsements.
/ 03 Signs you need this
You need a launch plan,not just a venue.
“Our last launch got press photos but no enquiries.”
Ads and search go live with the website and the reveal. Every launch-week enquiry is tagged to the launch.
“Dealers heard about the product from their customers.”
The trade launch comes first, with stock plans and demo training, plus launch kits.
“We need launches in five cities that look the same.”
One stage design and reveal, plus a content kit, travels from city to city, with local crews and hosts.
“Journalists came and ate lunch, then wrote nothing.”
The press session has a story worth writing: a demo, a real user, a number. Press kits go out on the day, with embargo times clear.
“The reveal moment fell flat.”
Reveals are rehearsed at the venue the day before, with the real product, and with lights and music.
Launching something soon? Tell us the product, the city and the date, and we will sketch the sequence. Get a free growth plan
/ 04 Launch countdown
Eight weeksto reveal day.
We start with logic and your numbers. This is a countdown for a national launch; a single showroom launch takes three to four weeks.
- 01
8 weeks out: the brief
Product, price, date, stock position and the one result that matters most. We agree what will be counted.
- 02
7–6 weeks out: sequence
Which audiences, in which order and cities. Dealers get one date and format, press another and customers a third.
- 03
6–3 weeks out: build the show
Stage and reveal design, concept, scripts, films, press kit. Venue booked, permissions applied for.
- 04
3–1 weeks out: online side
Launch page, search ads, social ads, WhatsApp replies, call team: all tested before the reveal.
- 05
Launch week: run it
Rehearsal the day before, then registration, reveal, interviews and lead capture. Photos and videos go out within hours.
- 06
2–4 weeks after: count
Every enquiry followed up. Dealer orders and coverage are logged, with a short report on what to change.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A dealer-led maker launches to the trade first. A D2C brand often launches online first. Creators and a live stream help. A property project launches at the site office.
- Agree what will be counted before the date is fixed. Dealer orders and press stories each need a different plan, and so do enquiries. One page of launch numbers.
- Set the order: dealers, then press, then customers. A customer who finds no stock at the nearest shop is a lost sale. A dated sequence for each city.
- Make the online side ready before the reveal. People who see a launch go and search for it, so the page and ads must be live. Launch page, ads and call team tested.
- Rehearse the reveal with the real product. Lights, music and cues fail in small ways that only a full run shows. A rehearsal the day before.
Go deeper: launches at Indian trade shows
What the organisers say
The Bharat Mobility Global Expo 2027 page says over 150 technology launches are expected at its Components & Technology Show. It describes the Auto Expo Motor Show as featuring new vehicles and concepts, as well as innovations, and the Bharat Construction Equipment Expo as carrying equipment launches and live demonstrations. The listed dates are 4 to 9 February 2027 at Bharat Mandapam, New Delhi.
Source: Bharat Mobility Global Expo website, read 10 October 2026
Industry body
EEMA, the Event and Entertainment Management Association, publishes health and safety documents, as well as a code of conduct, for its members.
Source: EEMA website, read 10 October 2026
AI in product launches: today and next
Today
Adobe lists storyboard and mood board generation in Firefly. It also lists video and audio translation and dubbing. These help a launch film reach dealers in more languages sooner. A person still checks every translated line, because a product claim has to be right.
Source: Adobe Firefly page, read 10 October 2026
Next
Our view: AI will shorten the time from idea to a first cut. The reveal still happens in a room with real people. Launching soon? Ask us.
Already have a launch countdown? We can check it with you. Talk to us
/ 05 Cost
What a launchcosts.
A launch is costed format by format, and we do not publish a price list. Our fee sits on its own line. Your quote comes within 2 working days.
What affects the cost
- How many formats and cities, and in what order
- Venue: showroom, hotel, mall atrium or stall
- The reveal: drape, set piece, LED wall or live demo
- Content: launch film, photos, press kit, translations
- Travel and stay for dealers or press
- Live stream, and celebrity or creator appearances
How we quote
- You tell us the product, the date, the cities and who must see it first.
- We list the formats that fit and write the scope for each, with the reveal and content, and the run of show.
- You get a quote per format, so you can drop one. Venue and guest travel are at actuals, shown before you approve.
What you get in the quote
- The reveal, as agreed
- Launch film, product photos and press kit
- Venue, stage, sound and light for each format
- Invitations and registration, the run of show, and enquiry follow-up with a short report
Media spend for launch ads is billed separately, at actuals.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
What people say
In their own words
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player
No pressure. No sales pitch.
Tell us what the launch must sell.We'll show you the plan.
Straight answers.
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It ranges widely. A showroom launch with local guests costs a small fraction of a hotel launch for national press with a live stream. The drivers are cities, venue, reveal and guest travel. We cost each format separately, so you can drop what you don't need.
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Eight weeks is comfortable for a national launch with press. Three to four weeks can work for a single showroom or dealer launch. The online side, such as the launch page and the ads, must be ready before the event, so it sets the real deadline.
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Usually to dealers. A customer who finds no stock at the nearest shop is a lost sale, and a dealer who hears about the product from a customer is an annoyed dealer. The gap can be a few days or weeks, depending on how fast stock reaches outlets.
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No. Nobody honest can. What we can do is give journalists a reason to write: a real story, a demo, the right spokesperson and a clean press kit on time. Coverage is logged and reported as it comes in, including what was not picked up.
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A hotel or showroom launch usually needs only the venue's approval, and a mall launch the mall's. A public space usually needs the local police and the municipal body. Recorded music can need licences from music rights bodies, which many venues hold. General guidance, not legal advice.
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It plans the launch as a sequence and runs each event: format, guest list, venue, stage, reveal, invitations and press kit. A good one also makes sure the website and ads are ready and the phones are answered, then counts the enquiries. Launches for healthcare companies such as diagnostic chains follow the same sequence.
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Ask what they will count after the event, and how. Ask for a launch countdown with dates, not just a venue and a stage. Check who runs the reveal. If they can't say how enquiries are tracked, the launch will be judged on photos.
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Any city in India. Our servicing team is based in cities across India, and planning runs hybrid. We are in touch every day and meet you in your city at least once every three months. When needed, we place our team at your venue.