An angle editors can use
We look in your plans, numbers and people for something new, then test it against recent coverage.
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The longest list of audited papers in India, in Kannada and English, and a tech beat that hears from a new startup every day. We help you say something worth printing.
A strategist calls you in one working day.
A press note is not a story until an editor can see why readers would care. PromotEdge turns your news into stories for Kannada and English editors, startups and tech firms, so buyers read about you in papers they believe.
Public relations (PR) means getting the press to write about you on their own terms. An ad is space you buy. A story is space an editor gives you, so no agency can order it.
Our servicing team in Bangalore works with you in person. Many buyers are SaaS or IT services firms. For PR in general, see our public relations page; for the city, the Bangalore page.
We look in your plans, numbers and people for something new, then test it against recent coverage.
Each note is written fresh by our language partners and checked by a native reader.
03Funding is common news here, so we look for what only you can claim.
Practice interviews before a big pitch: three points, hard questions, quotable answers.
A plan for the Tech Summit or Aero India: what to announce and when to brief reporters. The PromotEdge group can build the stand.
06Online stories show up when people search your name. Our reputation team watches them.
Think creative. Act on numbers.
Four facts, checked on 4 October 2026.
More audited papers than any other city. The Audit Bureau of Circulations (ABC), which checks paper sales, lists 25 Bangalore editions, more than New Delhi or Mumbai. That counts papers, not readers, but it means many desks.
Kannada comes first. A February 2024 rule says Kannada must fill 60% of each business signboard, in the upper half. It covers boards, not press notes, but a Kannada desk spots machine translation at once.
The tech desk hears a funding story every day. Karnataka had over 22,600 startups recognised by the central industry department on 31 March 2026, second only to Maharashtra (Inc42). So "we raised money" is rarely enough.
The state treats paid posts as ads, and so do we. Under Karnataka's 2024 digital advertising guidelines, influencers and digital outlets register with DIPR before running state ads. We label every paid post, planned with our influencer team.
Have news but not sure an editor would care? Send it over and we will tell you straight. Get a free growth plan
| Bangalore item | What the record shows | What it means for your story |
|---|---|---|
| Kannada and English dailies | Prajavani, Vijay Karnataka, Kannada Prabha, Deccan Herald, The Hindu and The Economic Times have Bangalore editions on the ABC list. | Kannada for local reach. English for business and tech news. |
| Bengaluru Tech Summit | 17 to 19 November 2026 at BIEC. Organisers expect over 1,600 exhibitors and 1,000 startups. | Brief reporters a week or two before. |
| Aero India | The 2025 show had 931 exhibitors from 90 countries. The next is set for 8 to 12 February 2027. | Clear your facts early. |
Sources as cited, checked 4 October 2026. Papers and events are facts, not our clients.
A long call with founders and sales, noting what is new and provable.
Kannada or English, city or business, tech or trade, by where your buyers read.
A note in each language, photos, a fact sheet and a practised spokesperson.
A few personal pitches, then quick replies to reporters.
Each story with outlet and date, plus the pitches that did not land.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
A SaaS or IT services firm does best with a founder voice and one real number. A consumer brand or franchise fits city pages and festival stories. A maker that sells to other businesses fits trade titles.
Tamil, Telugu, Malayalam and Hindi dailies are also printed in Bangalore, per the ABC list, and the ministry list of 30 March 2026 shows 8 private FM stations. The Printers (Mysore), publisher of Deccan Herald and Prajavani, began in 1948; Vijay Karnataka started on 4 October 1999.
Source: Audit Bureau of Circulations, ministry of information and broadcasting, The Printers (Mysore) and Wikipedia, checked 4 October 2026
ASCI, the Advertising Standards Council of India, was founded on 21 October 1985 and published influencer guidelines in May 2021. PRCAI, the Public Relations Consultants Association of India, says PR firms formed it over two decades ago.
Source: ASCI history page and PRCAI website, read 10 October 2026
Google says no special markup is needed to appear in AI Overviews or AI Mode, but a page must be indexed and eligible for a snippet. Our view: a real story on an indexed news site can be a supporting link.
Source: Google Search Central, AI features and your website, read 10 October 2026
Our view: drafting a note will get faster. A reporter still needs a true story and a checked number.
Planning around the Tech Summit or Aero India? Tell us the date and we will work back from it. Talk to us
We write the scope and quote against it. Travel, venue hire, photography and any paid distribution are passed on at actual cost, and you see each before you say yes.
Ask which stories in a quote are paid placements. Counting paid pieces as coverage is selling ads under another name.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The expertise that fits your business, and the places we work.
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupOur servicing team in Bangalore looks after your PR, backed by the wider team across India. We talk daily on calls, meet you at least once every three months, and place our team at your site for interviews and launches.
It turns what is happening in your company into stories editors want. It picks the angle, writes the notes, prepares your spokesperson and pitches the right reporters, then tells you plainly what ran and what did not. If your news is not yet a story, we say so.
We can't promise it, and nobody honest can. Editors choose what runs, and the day's news can change their choice. These papers are named as part of Bangalore's press, not as our contacts. We promise a real angle, a clean note and quick follow-up.
Usually both, written separately. Kannada reaches the state's own-language papers, and English is where most startup, tech and business news starts. A Tamil or Telugu paper printed in Bangalore may suit a community story. Our partners write each version fresh.
Proof and people. Funding alone is common news on the tech desk. Give a reporter a named customer, a number you can show, or a founder with a clear view. Those are reasons to call, and we help you find them before we pitch.
Avoid peak festival days unless your news is festive: Mysuru Dasara runs 11 to 21 October and Deepavali is on 8 November 2026. Tech news crowds around the Bengaluru Tech Summit, 17 to 19 November, so brief reporters before it starts.
Strong news can run within days. Becoming a name reporters call takes months of steady stories. Judge PR by where you appeared, then by enquiries and name searches. Ongoing work has a 3-month minimum, then 30 days' notice. We confirm the timeline in the quote.
We won't claim that, and we would be wary of anyone who does. Ask each agency: who writes the Kannada note, which sample clippings were paid for, and will your report show failed pitches? Choose the one that answers all three.