Locations · Kolkata · Advertising
Advertising agencyin Kolkata
A media list is not a plan. Pick the media by who buys from you.
A strategist calls you in one working day.
Mainline media,bought for results.
A media budget works only when it reaches the people who actually buy from you, and each ad can be traced to calls, walk-ins or orders. PromotEdge plans and writes newspaper, FM radio, TV and outdoor campaigns for Kolkata and Bengal businesses, and books the space too.
In one day a Kolkata buyer can see your ad in a Bengali paper, hear it on FM in a yellow taxi and pass it on a board on the Bypass. So we begin with your sales, not a media list: who buys, where, in which language, in which month? A Hatibagan saree shop and a Howrah engineering firm need different plans.
Choosing an agency here? Ask who sets the media plan, to see the owner's written rate for every booking and how each ad is counted. Our national view: advertising services. If your results notices run in the press, we also design the annual report that goes with them.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Change is the only constant.
Every mainline medium,one plan.
Newspaper ads in three languages
Display ads, front-page jackets, classifieds and Puja supplements. A smaller ad in the right paper often beats a big one in the wrong paper.
02FM radio and Akashvani
Spots, RJ mentions and sponsored features, scripted to the second.
03Television
Bengali and national channels, once we check TV is worth it at your budget.
04Outdoor, Metro and airport
Corridor boards and Puja sites, with the KMC permission checked before you pay.
05Campaign ideas that travel
Think creative, act on numbers: one idea that works in Bengali, English and Hindi.
06Ad films
TV commercials, digital films and cut-downs, made to fit the media plan.
Three languages, one big season.
Four things shape almost every plan we write here.
Print in three languages. In Census 2011, 61.45% of Kolkata district named Bengali as their mother tongue, 22.84% Hindi and 13.04% Urdu. The Audit Bureau of Circulations lists Kolkata editions for at least four Bengali, four English and three Hindi dailies.
Seven private FM stations, plus Akashvani. The Ministry of Information and Broadcasting rates Kolkata an A+ city and lists seven private FM channels on air as of 30 March 2026.
Durga Puja sets the year. Puja is India's second-biggest advertising season after Diwali. Industry estimates put the rise in Puja ad spend at 10-15% in 2025, led by FMCG (fast-moving consumer goods), auto, e-commerce, jewellery and electronics (Storyboard18, September 2025). In 2026, Mahalaya falls on 10 October and Dashami on 21 October. Space and airtime for those days sell weeks ahead.
TV is a regional buy with thin public data. The latest public Bengali viewership data we found is from 2018, so we quote no channel shares and plan on current ratings at booking, through our media partners.
Planning for Puja? Tell us the product and the weeks you want to be seen, and we will map the media. Get a free growth plan
Where Kolkatasees and hears ads.
| Medium | What Kolkata offers | How we use it |
|---|---|---|
| Bengali dailies | Anandabazar Patrika (ABP, first out on 13 March 1922), Bartaman, Sangbad Pratidin, Aajkaal and Ei Samay (sold to Tidings Media in May 2024). | Choose by area, reader and rate. Test first. |
| English and Hindi dailies | English: The Telegraph (ABP, here since 1982), The Times of India, The Economic Times, The Hindu, The Statesman (here since 1875). Hindi: Sanmarg, Prabhat Khabar, Rajasthan Patrika. | English for premium and B2B, Hindi for trade offers. |
| Private FM | Friends FM 91.9, Big FM 92.7, Red FM 93.5, Radio One 94.3, Radio Mirchi 98.3, Fever 104.0 and Ishq 104.8. MIB list, 30 March 2026. | Two or three stations, not all seven. |
| Outdoor rules | Under Section 202(1) of the KMC Act, 1980, an advertisement needs the civic body's approval. Puja 2026 boards could not go up before 3 October and had to come down by 29 October. | We ask for the permission ID before booking. |
Sources: Audit Bureau of Circulations list, MIB (30 March 2026), KMC rules as reported in September 2026, checked 3 October 2026. Papers and stations are options in the city, not our clients or partners.
What clientssay.
Each quote is copied word for word from the client page on our current website.
“In the city of Kolkata, there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies.”
Hardeep SinghMarketing Consultant“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. …”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsTell us what’s not working. We’ll send you an honest one-page growth plan, free.
From your numbersto the first release.
- 01
Numbers meeting (week 1)
At your office or ours in Sector V. Bring sales by month, ad spend and what past ads brought in, even if the answer is "we don't know".
- 02
Buyer and language map (weeks 1-2)
Who buys, where, in which language and season. This decides the media.
- 03
Media plan with real rates (week 2)
A release plan per medium with costs. You see every rate before you approve.
- 04
Creative for Kolkata (weeks 2-4)
Press, radio and film scripts by our language partners, checked by our team.
- 05
Book, prove and count (monthly)
We book each release, keep tear sheets, radio logs and site photos, and count calls, codes and walk-ins per medium.
How we deliver it, and why
How your business model changes the plan
A saree shop in one neighbourhood leans on a Bengali daily, FM and a nearby board. A B2B (business-to-business) maker uses English papers and search.
More Kolkata media facts
Festival dates 2026: Poila Boishakh 15 April; Mahalaya 10 October; Saptami to Dashami 18-21 October; Kali Puja 8 November; Christmas 25 December. Akashvani's public rate card, dated 1 June 2017, lists its primary channel at 657 kHz (MW), FM Rainbow at 107 MHz, FM Gold at 100.2 MHz and Vividh Bharati at 1323 kHz. TRAI counted 21.01 million internet subscribers in its Kolkata service area in March 2026, and Google Ads can target Bengali.
Source: West Bengal holiday list 2026; CBC Akashvani rate card; TRAI QPIR, March 2026; Google Ads language codes
Who sets the rules and the numbers
ASCI is a voluntary self-regulator that keeps Indian advertising in line with the ASCI Code. AAAI, formed in 1945, is the national body of advertising agencies. MRUC, a not-for-profit body since 1994, runs the Indian Readership Survey (IRS) and Indian Outdoor Survey.
Source: ASCI, AAAI and MRUC websites, read 10 October 2026
- Start from your sales. Media should follow your buyers, not a rate card. A one-page buyer and language map.
- Test small before a long contract. A rate does not tell you who responds. A short test release.
- Give every medium its own reply route. What can't be measured can't be achieved. A number, link, code or QR per release.
- Keep the proof. You pay for a release, so you should see it. Tear sheets, radio logs, dated site photos.
AI in advertising: today and next
Today
Google says its Gemini web app works in 70+ languages, including Bengali and Hindi. ElevenLabs says its dubbing covers 90+ languages, without lip sync. We use both for scratch drafts only.
Source: Google Gemini Apps Help; ElevenLabs documentation, read 10 October 2026
Next
Our view: Bengali first drafts will get faster. Native writers, rate checks and Puja permissions stay human work.
Got a media quote you are unsure about? Send it over and we will read it with you. Talk to us
What advertising in Kolkata costs.
Media is billed separately, at the owner's rate. Kolkata work is quoted the same way as the rest of India.
What affects the cost
- Papers and editions, ad size, colour and page position
- Radio: stations, spots a day, time band and weeks
- TV: channels, programmes, spots or sponsorship
- Season: Puja committees raised sponsorship rates about 15% in 2025
- Creative: artwork, jingles, ad films and language versions
- Outdoor: sites, sizes, duration, printing and mounting
How we quote
- We note the product, the shoppers and the weeks you want to be seen
- You get a written release plan with editions, stations, sites and dates
- Within 2 working days you get our work first, then each media rate as the owner quotes it
What you get in the quote
- The release plan, with dates
- Artwork, jingles or ad films, in each language
- The owner's written rate for every booking
Private papers and stations negotiate rates, so you get a written quote, not a guess. Ask any agency whether its quote includes GST and media.
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Related pages.
The expertise that fits your business, and the places we work.
Bring last year's ads.We'll show what worked.
Straight answers.
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The fee depends on the media, language versions and creative work. Media is billed separately, at the owner's rate. Ongoing work has a 3-month minimum, then 30 days' notice. You get a written quote within 2 working days. The cost guide linked under Proof and reading covers public TV rates.
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Yes. Our office is Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake. The people who plan and write your ads work there, and you can see the media plan in person. The numbers meeting in week 1 can be at your office or ours.
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The one your buyers read, in their language: Anandabazar Patrika for Bengali homes, The Telegraph or The Economic Times for business, Sanmarg for Hindi readers. No public readership survey has come out since 2019, so we test small first, then choose the edition by area and reader.
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Often, for offers with a date on them, like a sale or a Puja scheme. Kolkata has seven private FM stations on the MIB list (March 2026), plus Akashvani. Radio fails when a small budget is spread over all of them.
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Plan in the monsoon and book by early September. In 2026, KMC took Puja hoarding applications only from 20 to 25 September. The best press positions go first, then radio slots and pandal deals, so a late plan means fewer choices.
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Yes. Through our language partners we write press ads, radio and film scripts in Bengali, Hindi and English, chosen by who is buying: Bengali for homes, English for business buyers, Hindi for some trade audiences. The idea stays the same in each language.
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What can't be measured can't be achieved. Each medium gets its own reply route: a phone number, WhatsApp link, offer code or QR code. We count enquiries against what each release cost, then move money to what works. We keep tear sheets as proof.