Festive and trade kits
Puja, Poila Boishakh and Diwali kits in one style: greeting cards, calendars, shop posters and WhatsApp images.
/ 01 Graphic design company in Kolkata
Design that hasa job to do.
Design earns its fee when it makes a viewer do one clear thing: call, visit or order. PromotEdge designs ads, social media posts, Puja campaigns, print collateral and brand identities in Kolkata, for traders, manufacturers, institutes and consumer brands across the city.
A handsome design that nobody acts on is decoration. So every brief starts with two questions: what should the viewer do next, and where will they see it? A Bengali newspaper page, an EM Bypass hoarding and a Burrabazar counter card each need a different format, language and phone-number size.
Our job is to impress your customers, not you. Our designers work in the same Sector V office as our strategists and media planners. Signage and outdoor production are arranged through the PromotEdge group. Printing is delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
Need a new logo first? Start with branding. For ideas that run across several media, see creative campaigns.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we design
Every formata Kolkata brand uses.
0105 06
Social media creatives
Posts, carousels and reel covers in one look, planned a month ahead and re-dressed for Puja and sale weeks.
02Newspaper and print ads
Ads sized for each Kolkata daily, with a separate layout for each language you run.
03Outdoor and hoarding artwork
Hoardings, bus shelters and Puja gates, designed to be read in three seconds from a moving car.
04Logos and brand identity
Logo, colours, typefaces and a short rulebook, so every printer and vendor uses your brand the same way.
Brochures, catalogues and decks
Company profiles, catalogues and sales decks that buyers keep on the desk.
What we believe
What can't be measured can't be achieved.
Have a Puja brief coming up? Send us the job and the date, and we will tell you what to design first. Get a free growth plan
/ 03 Designing for Kolkata
Why Kolkata creative needs local hands.
Creative that works in Mumbai can fall flat here. Languages, festivals and outdoor rules change the brief.
Three scripts in one city. Census 2011 found Bengali to be the mother tongue of 61.45% of people in Kolkata district, Hindi 22.84% and Urdu 13.04%. Bengali script needs more line height than English, and its joined letters only display properly in fonts built for them. So we lay out each language version on its own.
Puja is the creative peak. Puja ad spend rose 10-15% in 2025, led by everyday consumer goods, auto, e-commerce, jewellery and electronics (Storyboard18). In 2026, Mahalaya is on 10 October and Dashami on 21 October. Every brand wants its artwork in the same few weeks, so studios and printers fill up fast.
Puja hoardings carry fixed details. For Puja 2026, KMC (Kolkata Municipal Corporation) required every approved roadside hoarding to show its permission ID, the puja committee's name and the advertiser's name and phone number. That is space on the artwork you plan for from the first sketch.
/ 04 Kolkata formats
Where your designwill be seen.
| Where | Kolkata specifics | What the design must handle |
|---|---|---|
| Dailies | The Audit Bureau of Circulations lists Kolkata editions of Anandabazar Patrika, Sangbad Pratidin, Ei Samay, The Telegraph, The Times of India, Sanmarg and Prabhat Khabar. | Each paper has its own ad sizes; phone numbers must stay sharp on newsprint |
| Puja hoardings | KMC rules for 2026: up no earlier than 3 October, down by 29 October. Bamboo structures go up to 22 ft. | A clear band for the required details, and a design that earns its place in four weeks |
| Metro and airport | Metro Railway sells station advertising by tender. AAI awarded one exclusive airport concession in 2021. | Many surface sizes, each proofed separately; static and screen versions of one idea |
| Festival dates and phones | 2026: Poila Boishakh 15 April, Durga Puja 18-21 October, Kali Puja 8 November. TRAI counted 21.01 million internet subscribers in the Kolkata service area (March 2026). | A kit ready four weeks before each date, checked at phone size first |
Sources: Audit Bureau of Circulations, KMC rules as reported (September 2026), Metro Railway and AAI reports, Moving Walls, TRAI, the West Bengal holiday list 2026. Checked on 3 October 2026. Papers, sites and media owners appear as choices a Kolkata brand has, not as our clients.
/ 05 In their own words
What a clientsays.
Word for word from our current client page.
“Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients' requirement are signature values of the team.”
Rajat ChatterjeeHead Business Development, Birdman Chemeng Pvt Ltd.“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 How we work
From briefto files that sell.
- 01
A brief with a target
What the design must make people do, where it will appear, in which languages, and the date it has to be live.
- 02
Two or three routes
Rough ideas shown in place: on a newspaper page, a phone screen or a hoarding mock-up. Think creative, then pick the route on your numbers.
- 03
One route, refined
Up to two rounds of changes. Prices, dates and phone numbers are checked twice, because one wrong digit wastes the whole spend.
- 04
Every size and language
The approved master is adapted to each size, from a wide hoarding to a WhatsApp image.
- 05
Files, then learning
Print-ready PDFs and screen files. For ads, we compare enquiries by creative, so the next round builds on the version that sold.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A Burrabazar trader needs counter cards and WhatsApp offer images. A dealer-led B2B (business-to-business) maker needs catalogues and a clear logo on every vendor's file. A consumer brand needs a Puja kit that runs on hoardings, print and phones.
- Start from what the viewer must do. A design with no action is decoration. A brief with a target.
- Lay out each language on its own. Bengali needs more line height than English. A separate layout per language.
- Proof at the real size and on a phone. A hoarding and a phone screen fail in different ways. Mock-ups in place.
- Compare enquiries by creative. The version that sold shows the next brief. A short note after each run.
AI in graphic design: today and next
Today: Adobe and Google
Adobe says Firefly makes images, vector graphics and video clips from text, and that its outputs carry Content Credentials showing AI was used. Google lists Bengali, Hindi and Urdu among the languages of the Gemini web app. We use both for rough drafts only, and a native reader checks every Bengali line.
Source: Adobe Firefly page; Google Gemini Apps Help, read 10 October 2026
Next
Our view: first sketches will get faster. Brand rules, Puja permissions and the final proof stay with people. Want us to look at where AI could save you time? Ask us.
Want to check a design before it goes to print? Chat with us on WhatsApp. Chat with us
/ 07 Cost
What graphic design in Kolkata costs.
We do not publish a price list: a single social post and a full Puja kit are very different jobs. Printing and media are billed separately.
What affects the cost
- How many pieces, and how many sizes each one must be adapted to
- Languages: each extra language is a new layout, not a copy and paste
- Illustration or photography, or licensed stock images, and rounds of changes
- Deadlines: rush jobs in the weeks before Puja cost more, because every studio is full
How we quote
- You send the brief: what to promote, which sizes, which languages and by what date.
- We list every piece and size in a written scope, and send the quote within 2 working days.
What you get in the quote
- Each piece, with its sizes and languages
- The change rounds included, and the rate for extra rounds
- Printing and media as separate lines, at actuals
Whichever studio you choose, settle in writing who owns the open design files once you have paid.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in Kolkata
Design across India
Proof and reading
Have a Kolkata design brief?
Tell us the job.We'll design for it.
Straight answers.
-
Yes. Our office and design team are in Sector V, Salt Lake. You can sit with the designer working on your brand, go through drafts on a big screen, and settle changes in one meeting instead of ten emails. Visitors are welcome.
-
Yes. Our language partners write the Bengali and Hindi copy and our designers lay it out. Each language gets its own layout, because Bengali needs more line height than English and its joined letters only display correctly in fonts that support them.
-
By July or early August if the campaign includes hoardings, print or radio. KMC's 2026 window for Puja hoarding permission ran from 20 to 25 September, and boards were barred before 3 October. Artwork has to be final before media is booked.
-
It depends on the number of pieces, sizes and languages, and on whether you need illustration or photography. We quote against a written scope, with printing and media at actuals. Compare quotes on the same scope, and check whether resizes and changes are included.
-
Whoever you hire, ask this before work starts. Our written quote lists the final files you receive, so another designer can edit them later. Also agree in writing who owns any illustration or photography made for you, and who may reuse it.
-
Yes. Printing, signage, outdoor and retail branding are all arranged for you. The designers check colour proofs and sizes before anything goes to press, so the hoarding on the road matches the file you approved. You deal with one team from design to installation.