“Bus shelters”
Shelters at bus stops, built to the specification the city sets. Many carry advertising panels, which can help pay for them under a PPP model.
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Urban infrastructure bus shelters, smart poles and LED screens
PromotEdge is an integrated marketing agency in India that offers urban infrastructure bus shelters, smart poles and LED screens to businesses across the country. Bus shelters, smart poles and LED screens for cities, through government tenders and the PPP model. This is work for government bodies, done by our group.
A strategist calls you in one working day.
In short The PromotEdge group's urban infrastructure work covers bus shelters, smart poles and LED screens for cities across India, through government tenders and public-private partnership (PPP) projects.
/ 01 How a project runs
Urban infrastructure work, and who decides what
| Stage | What happens | Who decides |
|---|---|---|
| Tender or PPP offer | The government body publishes the job; we apply where we qualify | The government body |
| Specification | What each structure must be and do | The tender or the PPP agreement |
| Supply and installation | The structures supplied and installed to that specification | The specification, and the body's checks |
| Advertising | Where the PPP model allows. Where the PPP model allows, advertising on the structures helps pay for them | The PPP agreement |
We deliver this through PEXORA, a joint venture of PromotEdge and Prodigy.
This is part of our Outdoor work. See the full Outdoor service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Outdoor advertising for your industry
- D2C and ecommerceHoardings and mall screens near the areas that order most.
- Industrial manufacturingHoardings near industrial estates and expo venues.
- ExportersMarketing for exporters
- SportsHoardings near the ground before each home game.
- SaaS and techAirport and tech park sites where your buyers pass.
- AI companiesMarketing for AI companies
- Electricals and appliancesHoardings near dealer clusters during the festive season.
- FMCGTransit and hoarding sites in towns where stock is ready.
- AutomotiveHighway hoardings and mall displays near each dealer.
- Political campaignsHoardings and digital screens, within local display rules.
Show all industriesShow fewer
- Retail and jewelleryMall and main-road sites near each store.
- BFSIHoardings near branches, with one plain message.
- Building materialsHoardings on routes into your selling towns.
- Construction equipmentHoardings near expo venues and on dealer highways.
- EducationHoardings near schools during admission weeks.
- Energy and solarHoardings in districts with strong rooftop demand.
- FranchiseLocal hoardings around each new outlet.
- Gaming and esportsMall and metro sites around a game launch.
- HealthcareHoardings near each branch, with no cure claims.
- HospitalityHighway hoardings that lead travellers to your property.
- IPO and listed companiesBusiness district hoardings around your brand campaign.
- Local businessesA few local sites your customers pass every day.
- LogisticsHighway sites where fleet owners and shippers pass.
- Media and entertainmentLaunch hoardings and LED sites in the release cities.
- NGOs and social sectorAwareness hoardings and transit ads in your project areas.
- Professional servicesMarketing for professional services
- Real estateCommuter-route hoardings that lead to your site.
- StartupsOne busy site near your first buyers, tested before you scale.
- Steel and metalsHighway hoardings in your dealer states.
- Tea and agribusinessTransit ads in the cities where your tea sells.
/ 03 Common challenges
Common challenges we solve
“Smart poles”
Street poles that can carry more than a light, such as a camera, a sensor or a screen, as the city's tender asks.
“LED screens”
Outdoor LED screens for city information and advertising, installed under the city's own rules.
What we cannot fix
- “Can you promise we'll win the tender?”
No. Each government body picks its vendor under its own rules. We take part where we qualify.
- “Will advertising pay for all the structures?”
That depends on the PPP agreement, not on us. Where the model allows, advertising helps pay for them, and the agreement decides how much.
- “Can the work be given to you without a tender?”
That is for the government body's rules, not for us. We take part in the way the body chooses to award the work.
/ 04 How it works
How this work is awarded, step by step
Each government body follows its own rules and timelines. These are the usual steps.
- 01
Published
The government body publishes a tender or a PPP offer.
- 02
Checked
We check whether we qualify and can meet the specification.
- 03
Offer
We send our offer under the body's rules.
- 04
Award
The body chooses, under its own rules.
- 05
Work
The structures are supplied and installed to the specification.
Led by Sayantan, Chief Creative Director
/ 05 Urban infrastructure
What is our urban infrastructure work?
Our group builds bus shelters, smart poles and LED screens for cities. These are public structures, and many of them carry advertising, which can help pay for them.
The work comes through government tenders and through the PPP model, where a government body and a private company share a project.
We deliver this through PEXORA, a joint venture of PromotEdge and Prodigy. PEXORA, in association with Prodigy and Xtreme Media, has carried out many projects across the country, through tenders and under the PPP model.
A tender is how a government body picks a vendor. It publishes the job, companies send their offers, and it chooses under its own rules. PPP means public-private partnership: a government body and a private company share a project, and the private company usually puts in money or work and earns from the project over time, often from the advertising on it. We take part where we qualify. We make no promise about any tender, and nobody can honestly do so.
If you are a brand that wants to advertise on street media, see bus shelter advertising and outdoor advertising.
/ 06 Cost
How the price is set
There is no price list for this work. The price is set in each tender or PPP agreement, under the government body's own rules.
What affects the cost
- The number and type of structures
- The specification in the tender
- The sites, and the work at each
- Who pays: the city, or advertising under a PPP model
How we price it
- The government body publishes the job
- We check whether we qualify
- We send our offer under its rules
- The body chooses
What you get in the quote
- An offer that answers the tender's own specification
Want to advertise on street media instead? See outdoor advertising.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
Here it means public structures for cities: bus shelters, smart poles and LED screens, supplied and installed through government tenders and PPP projects.
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PPP means public-private partnership. A government body and a private company share a project, and the private company usually puts in money or work and earns from it over time, often from advertising.
-
Yes, where we qualify. Each body picks its vendor under its own rules, so we make no promise about any tender.
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Yes. Brands book that space through outdoor advertising. See our bus shelter advertising and outdoor advertising pages.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
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We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
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We do not publish a price list, because a number on a page would be wrong for most readers. Three things set our fee: the work the plan needs, how senior the people are, and how often you want reports. Ad spend is separate from our fee, and GST is shown separately. For ongoing marketing, we usually charge a fixed fee up to a set limit, then a percentage of ad spend or of sales. After the first 6 to 9 months together, we also offer a variable model.
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