“Our product looks dull on camera.”
Shiny, glass or metal products pick up every reflection. In CGI, we control each reflection and each angle.
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Advertising · Video production · CGI ads
CGI ads CGI advertising for brands
PromotEdge is an integrated marketing agency in India that offers CGI ads CGI advertising for brands to businesses across the country. In a CGI ad, the product, or the whole scene, is built on a computer instead of filmed. This page is for brands who want CGI ads made, and want to know when CGI is the right choice.
A strategist calls you in one working day.
In short PromotEdge is a marketing and growth agency that makes CGI ads and CGI videos for brands across India. We help you choose between full CGI, a live shoot, or both, by what the ad has to do.
/ 01 What we make
CGI ad work, and who supplies what
| Part | What we do | Who supplies it |
|---|---|---|
| Brief and choice | Full CGI, a live shoot or both. Full CGI, a live shoot or both, chosen by what the ad has to do | What the ad must do, and where it will run |
| Product model | The product built in 3D, with its real finish | Your design files, or a sample and photos |
| Still frames | The look and the light. The look and the light, for you to approve before the full video | Your sign-off |
| The CGI ad | The ad made in the sizes each platform needs | The platforms and lengths you need |
| Versions | Other colours, sizes or lengths from the same model | The list of versions |
For effects added to filmed footage, see VFX.
This is part of our Video production work. See the full Video production service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Video production for your industry
- D2C and ecommerceOne shoot, cut into ad films and product page videos.
- Industrial manufacturingFilms inside your plant, plus demo videos for your site and YouTube.
- ExportersShort films of your plant and product, for buyers to watch before calling.
- SportsMatch-day reels and sponsor films from one shoot.
- SaaS and techShort films that show the product at work.
- AI companiesDemo films that show your AI doing one real task.
- Electricals and appliancesDemo films of a quiet fan or a fast charger.
- FMCGAd films cut for TV, Reels and retailer screens.
- Real estateWalk-through films and construction updates for NRI buyers.
- HospitalityRoom and food films cut for Reels and your site.
Show all industriesShow fewer
- Media and entertainmentTrailer cuts and reels in every length, ending on how to book.
- Gaming and esportsShort trailers for YouTube and your store page, and a launch film.
- AutomotiveWalkaround and launch films, cut for each channel.
- BFSIPlain explainer films on one product, cut for each channel.
- Building materialsHow-to films for masons, shot on real sites.
- Construction equipmentFilms of machines working on real sites, shown on YouTube.
- EducationCampus films and faculty videos, cut for each platform.
- Energy and solarInstallation films and customer stories from real rooftops.
- FranchiseAn outlet walk-through film for investors.
- HealthcareClinic tour films with no patient faces.
- IPO and listed companiesPlant films for investor meets, with facts matching your offer document.
- Local businessesA short film of your shop for Google and Instagram.
- LogisticsWarehouse and fleet films for sales meetings.
- NGOs and social sectorFilms and field stories told with dignity, after written consent.
- Political campaignsCampaign films and short videos, cut for each language.
- Professional servicesA short firm film for your site and LinkedIn.
- Retail and jewelleryCollection films for store screens and Reels.
- StartupsA short explainer film for your home page.
- Steel and metalsPlant and testing films a buyer can watch before visiting.
- Tea and agribusinessGarden and factory films, for buyers to watch before calling.
/ 03 Common challenges
Common challenges we solve
“We launch in many colours and can't shoot them all.”
One CGI model can be shown in every colour and size, so each new version costs far less than a new shoot.
“The product isn't ready, but the launch date is.”
CGI can start from your design files before the first sample exists.
“The CGI looked fake.”
Realism comes from the material and the light. We match your real product's finish and check it against a sample or photos.
“Every change cost more.”
We agree the number of change rounds before work starts, and you approve still frames before the full video is made.
“We weren't sure CGI was right at all.”
If a live shoot does the job better, we say so. The table on this page shows which suits which job.
What we cannot fix
- “Can CGI make a person look completely real?”
Faces and natural movement are hard to make look real in CGI. Use a live shoot for the person, and CGI for the product.
- “Can changes be unlimited?”
Every round of changes costs time. We agree the number of rounds before work starts, and you approve still frames before the full video.
- “Is CGI always cheaper than a shoot?”
Not for one short ad of a simple product: a live shoot can cost less. CGI tends to pay off when you need many versions.
/ 04 How we work
How a CGI ad is made, from your files to the final video
We confirm the timeline in the quote, once the length, the versions and the number of change rounds are written down. Nothing starts until you approve.
- 01
Brief
What the ad must do, where it runs, and how many versions you need.
- 02
Choose
Full CGI, a live shoot or both, decided with you.
- 03
Model
Your product built in 3D from your files, with its real finish.
- 04
Still frames
The look and the light, approved before the full video.
- 05
Make the video
The CGI video made and checked against your product.
- 06
Versions
The other colours, sizes and lengths, from the same model.
/ 05 Decide
Full CGI, a live shoot, or both? It depends on the job
Use this to decide before you ask anyone for a quote.
| The job | Full CGI | Live shoot | Live shoot plus CGI |
|---|---|---|---|
| A product hero shot, such as a bottle, a watch or a phone | Suits it: every reflection and angle is controlled | Works, but shiny products need careful lighting | Good when a hand holds the product |
| Many colours or sizes of one product | Suits it: one model gives every version | Each version is filmed again | Possible, with versions added later |
| A product that isn't made yet | Usually the only way before samples exist | Not possible | Not possible |
| Showing how it works inside | Suits it: the product can open up on screen | Hard to show | Possible for a short cut-away |
| A real person using the product | Hard to make look natural | Suits it | Suits it when the product needs an effect |
What moves the cost in every column: the length, the number of versions, how real it must look and the rounds of changes.
Led by Sayantan, Chief Creative Director
Our beliefWe're professionals. We'd rather be blunt than pleasing.
/ 06 CGI ads
What are CGI ads, and when do they suit?
CGI means computer-generated imagery. In a CGI ad, the product, or the whole scene, is built and lit on a computer instead of filmed with a camera.
It suits products that are small, shiny, not made yet, or sold in many colours. PromotEdge makes CGI ads for brands, and tells you when a live shoot would do the job better.
A CGI video can be a short product shot for social media or a full launch film. CGI animation can open a product up on screen to show how it works. If you want effects added to footage you have filmed, that is VFX. For machines and how they move, see 3D animation.
/ 07 Cost
Is CGI very expensive? What decides the cost
Not always. For one short ad of a simple product, a live shoot can cost less. When you need many versions, or the product isn't made yet, CGI can cost less than filming each one. We write the specification first and quote each part on its own line.
What affects the cost
- The length of the ad
- How many colours, sizes or versions
- How real it must look up close
- How many rounds of changes
- How many platform sizes
How we price it
- You tell us what the ad must do and where it runs
- We write the specification
- You get a quote with each cost on its own line
- You approve it before work starts
What you get in the quote
- The specification sheet
- Still frames to approve before the full video
- The agreed number of change rounds
Comparing quotes? Compare the same length, versions and change rounds. Want us to look at your next ad?
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
CGI ads are ads where the product, or the whole scene, is built and lit on a computer instead of filmed with a camera. They suit products that are small, shiny, not made yet, or sold in many colours.
-
CGI means computer-generated imagery. In marketing it means product shots, videos and ads made on a computer, so the brand controls every angle, reflection and version.
-
Not always. For one short ad of a simple product, a live shoot can cost less. For many colours or a product that isn't made yet, CGI can cost less than filming each version. The length, versions and change rounds decide the cost.
-
When a real person uses the product on screen, or when you need one simple ad quickly. Faces and natural movement are hard to make look real in CGI.
-
Yes. CGI can start from your design files before the first sample exists, so the ad can be ready for the launch date.
-
A CGI ad is built fully on a computer. VFX adds computer-made effects to footage filmed with a camera. Some ads use both.
-
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
-
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
-
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
-
We do not publish a price list, because a number on a page would be wrong for most readers. Three things set our fee: the work the plan needs, how senior the people are, and how often you want reports. Ad spend is separate from our fee, and GST is shown separately. For ongoing marketing, we usually charge a fixed fee up to a set limit, then a percentage of ad spend or of sales. After the first 6 to 9 months together, we also offer a variable model.
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