“We made a 3D ad, but on the screen it looked flat.”
The effect needs the right screen shape and a main viewing spot. We check the screen, its size and where people stand before we make the content.
Home / Services / Advertising / Outdoor / 3D billboards
Advertising · Outdoor · 3D billboards
3D billboard and anamorphic content for brands
PromotEdge is an integrated marketing agency in India that offers 3D billboard and anamorphic content for brands to businesses across the country. A 3D billboard is a screen ad that seems to jump out of the screen. We make the anamorphic content for it, and book the screen the way we book any digital billboard.
A strategist calls you in one working day.
In short PromotEdge is a marketing and growth agency that makes 3D billboard and anamorphic content for brands across India, and books the screens it plays on. The 3D effect works only on certain screens and from certain spots, so we check the screen before we make the content.
/ 01 What we make and book
3D billboard work, and who supplies what
| Part | What we do | Who supplies it |
|---|---|---|
| Screen check | The screen's shape, size and main viewing spot, checked before any content | The site, or a brief so we can suggest screens |
| 3D content | Anamorphic video made for that screen and that spot | Your product files and brand guide |
| Test | A draft played on the screen and checked from the viewing spot | A time slot on the screen |
| Booking | The screen booked by slot, with play logs | Your dates and budget |
| Filming | Video of the billboard for your social media | Where and when you will post |
We make the content and book the screen. Booking works the same way as on our digital billboards page.
This is part of our Outdoor work. See the full Outdoor service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Outdoor advertising for your industry
- D2C and ecommerceHoardings and mall screens near the areas that order most.
- Industrial manufacturingHoardings near industrial estates and expo venues.
- ExportersMarketing for exporters
- SportsHoardings near the ground before each home game.
- SaaS and techAirport and tech park sites where your buyers pass.
- AI companiesMarketing for AI companies
- Electricals and appliancesHoardings near dealer clusters during the festive season.
- FMCGTransit and hoarding sites in towns where stock is ready.
- AutomotiveHighway hoardings and mall displays near each dealer.
- Political campaignsHoardings and digital screens, within local display rules.
Show all industriesShow fewer
- Retail and jewelleryMall and main-road sites near each store.
- BFSIHoardings near branches, with one plain message.
- Building materialsHoardings on routes into your selling towns.
- Construction equipmentHoardings near expo venues and on dealer highways.
- EducationHoardings near schools during admission weeks.
- Energy and solarHoardings in districts with strong rooftop demand.
- FranchiseLocal hoardings around each new outlet.
- Gaming and esportsMall and metro sites around a game launch.
- HealthcareHoardings near each branch, with no cure claims.
- HospitalityHighway hoardings that lead travellers to your property.
- IPO and listed companiesBusiness district hoardings around your brand campaign.
- Local businessesA few local sites your customers pass every day.
- LogisticsHighway sites where fleet owners and shippers pass.
- Media and entertainmentLaunch hoardings and LED sites in the release cities.
- NGOs and social sectorAwareness hoardings and transit ads in your project areas.
- Professional servicesMarketing for professional services
- Real estateCommuter-route hoardings that lead to your site.
- StartupsOne busy site near your first buyers, tested before you scale.
- Steel and metalsHighway hoardings in your dealer states.
- Tea and agribusinessTransit ads in the cities where your tea sells.
/ 03 Common challenges
Common challenges we solve
“It looked stretched to people driving past.”
We design for the spot where most people see it, and test a draft on the screen before the run.
“We want the effect on an ordinary flat screen.”
A flat screen can show some depth with shadows and a frame, but the strong jumping-out effect needs a corner screen.
“The content cost more than the screen time.”
Plan the content to run for several weeks, or on more than one screen, so its cost is spread.
“People filmed it, but the brand was missing.”
The brand sits inside the 3D moment itself, because that is the part people film and share.
What we cannot fix
- “Can we get the 3D effect on any screen?”
The strong effect needs a corner screen and a main viewing spot. On a flat screen, plan for some depth only.
- “Will it look 3D to everyone who passes?”
No. From the wrong spot it looks stretched. We design for the spot where most people see it, and test a draft on the screen.
- “Can the content be cheap if it runs for one day?”
The content costs the same whether it runs a day or a month. Run it for several weeks, or on more screens, to spread the cost.
/ 04 How we work
How a 3D billboard runs, from screen check to the last day
We confirm the timeline in the quote, once the screen and the dates are fixed. Nothing is booked until you approve.
- 01
Brief
What the billboard should sell, where and for how long.
- 02
Screen check
The screen shape, its size and the main viewing spot.
- 03
Content
The anamorphic video, made for that screen and spot.
- 04
Test
A draft played on the screen and checked from the spot.
- 05
Book and run
The screen booked by slot, with play logs.
- 06
Film and share
Video of the billboard for your social media.
Led by Sayantan, Chief Creative Director
Our beliefWe use AI to save your team's time. A person still makes the decision.
/ 05 3D billboard
Does India have 3D billboards?
Yes. In July 2022, Hyundai ran an anamorphic 3D display for the Venue at DLF CyberHub, Gurugram, for two months.
In August 2024, Disney+ Hotstar put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for a film launch, at sites including Jio World Drive, Cyber Hub and Garuda Mall. Neither was our work; we name them to show the format is here.
Anamorphic content is video drawn at an angle so that, from one viewing spot, it looks 3D. The effect is strongest on a corner screen, where two faces meet at an angle, and from where most people stand or drive past. Seen from the wrong spot, it looks stretched.
This page is about the 3D effect and the content. For buying screens and slots, see our digital billboards and screens page. We book a screen for a 3D billboard the same way: by slot, with play logs.
/ 06 Cost
What decides the cost of a 3D billboard
We do not publish a price list. Two things set the cost: the content, and the screen time. We quote them on separate lines.
What affects the cost
- The length and detail of the 3D content
- How many screens it must fit
- Which screens, and for how many days or slots
- The test on the screen
- Filming the billboard for social media
How we price it
- You tell us what the billboard should sell, where and when
- We check the screens and write the specification
- You get a quote with the content and the screen time on separate lines
- You approve it before anything is booked
What you get in the quote
- The screen check
- A test on the screen before the run
- Play logs for the booked slots
Comparing quotes? Ask whether the content is made for that screen and viewing spot, and whether a test is included. Want us to look at your campaign?
The Indian examples, with dates
Hyundai Venue, July 2022
Hyundai Motor India ran an anamorphic 3D outdoor display for the Venue at DLF CyberHub, Gurugram, for two months. Source: Media4Growth and afaqs, July 2022. Not our work.
Disney+ Hotstar, August 2024
Disney+ Hotstar put up 21 3D anamorphic billboards in Mumbai, Delhi and Bengaluru for Kingdom of the Planet of the Apes, at sites including Jio World Drive, Cyber Hub and Garuda Mall. Source: afaqs and exchange4media, August 2024. Not our work.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
A 3D billboard is a screen ad made so that, from one viewing spot, the picture seems to jump out of the screen. It usually runs on a corner screen, where two faces meet at an angle.
-
Yes. Hyundai ran one for the Venue at DLF CyberHub, Gurugram, in July 2022, and Disney+ Hotstar put up 21 across Mumbai, Delhi and Bengaluru in August 2024.
-
Anamorphic content is video drawn at an angle so that it looks 3D from one spot. From the wrong spot it looks stretched, so it is made for one screen and one viewing spot.
-
Partly. A flat screen can show some depth with shadows and a frame, but the strong jumping-out effect needs a corner screen.
-
Yes. We make the anamorphic content and book the screen by slot, with play logs, the same way we book any digital billboard.
-
It depends on the length and detail of the content, how many screens it must fit, and the screen time. We quote the content and the screen time on separate lines.
-
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
-
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
-
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
Keep exploring
Related pages
The expertise that fits your business, and the places we work.
Goes well with
Proof and reading
All marketing services
Four kinds of work. One plan.
Strategy and brand services
What to sell, to whom, and why they should pick you.
- Branding agency
- AI strategy consulting
- Fractional CMO and consulting
- Brand strategy
- Market research
- Marketing audit
- Media planning
All strategy and brand servicesShow fewer
Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Product photography
- PR agency
- Newspaper ads
- Creative agency
- Radio advertising
- Outdoor advertising
- Video production
All advertising and media servicesShow fewer
Digital marketing services
Search, social, ads and websites that bring enquiries.
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.