“We booked panels at a station our buyers never use.”
We start from a map of where your buyers travel, then pick the stations on it.
Home / Services / Advertising / Outdoor / Metro ads
Advertising · Outdoor · Metro ads
Metro advertising trains, stations and screens
PromotEdge is an integrated marketing agency in India that offers metro advertising trains, stations and screens to businesses across the country. Metro riders take the same line at the same time every day. We help you pick the format and the stations, deal with the metro's own seller, and send you dated proof.
A strategist calls you in one working day.
In short PromotEdge is a marketing and growth agency that plans metro advertising for brands across India: train wraps, panels inside trains, station branding and screens. Each metro system sells its own space, so we deal with its seller and give you one plan.
/ 01 What we plan
Metro ad work, and who supplies what
| Part | What we do | Who supplies it |
|---|---|---|
| Travel map | Stations and lines plotted against where your buyers travel | Your stores, offices or buyer areas |
| Format plan | The format or mix of formats, and why each | Your goal and budget |
| Seller check | What the metro's operator or contractor has open, and its rules | The metro's seller |
| Artwork | Your campaign cut for each format and approved by the seller | Your brand files and the offer |
| Printing and fixing | Printed and fixed to the metro's schedule | A fixing schedule |
| Proof and tracking | Dated photos, and a code or number per station or format | A short report: what ran, what it brought |
Printing and fixing are delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
This is part of our Outdoor work. See the full Outdoor service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Outdoor advertising for your industry
- D2C and ecommerceHoardings and mall screens near the areas that order most.
- Industrial manufacturingHoardings near industrial estates and expo venues.
- ExportersMarketing for exporters
- SportsHoardings near the ground before each home game.
- SaaS and techAirport and tech park sites where your buyers pass.
- AI companiesMarketing for AI companies
- Electricals and appliancesHoardings near dealer clusters during the festive season.
- FMCGTransit and hoarding sites in towns where stock is ready.
- AutomotiveHighway hoardings and mall displays near each dealer.
- Political campaignsHoardings and digital screens, within local display rules.
Show all industriesShow fewer
- Retail and jewelleryMall and main-road sites near each store.
- BFSIHoardings near branches, with one plain message.
- Building materialsHoardings on routes into your selling towns.
- Construction equipmentHoardings near expo venues and on dealer highways.
- EducationHoardings near schools during admission weeks.
- Energy and solarHoardings in districts with strong rooftop demand.
- FranchiseLocal hoardings around each new outlet.
- Gaming and esportsMall and metro sites around a game launch.
- HealthcareHoardings near each branch, with no cure claims.
- HospitalityHighway hoardings that lead travellers to your property.
- IPO and listed companiesBusiness district hoardings around your brand campaign.
- Local businessesA few local sites your customers pass every day.
- LogisticsHighway sites where fleet owners and shippers pass.
- Media and entertainmentLaunch hoardings and LED sites in the release cities.
- NGOs and social sectorAwareness hoardings and transit ads in your project areas.
- Professional servicesMarketing for professional services
- Real estateCommuter-route hoardings that lead to your site.
- StartupsOne busy site near your first buyers, tested before you scale.
- Steel and metalsHighway hoardings in your dealer states.
- Tea and agribusinessTransit ads in the cities where your tea sells.
/ 03 Common challenges
Common challenges we solve
“We called the metro office and couldn't work out what was on offer.”
Each metro sells its space through its own operator or contractor. We deal with them, and you get one plan.
“The train wrap looked great, but nobody could read the number.”
On a moving train, only a big picture and a name land. Put the number and the offer inside the coaches, where riders sit.
“We didn't know which format suits us.”
The table on this page shows what each format is good for. We suggest one to test first.
“Nobody could prove the panels stayed up.”
You get dated photos when the ads go up, and more during the run.
“We couldn't tell which station brought the enquiries.”
Each station or format gets its own code, QR code or number.
What we cannot fix
- “Is there one rate card for metro ads across India?”
No. Each metro sets its own formats, rules and fees, so we check what is open on your line and quote that.
- “Can you get us any format on any line?”
Only what the metro's own seller has open. We check it first, and you choose from what is available.
- “Can a train wrap carry our phone number and offer?”
On a moving train, only a big picture and a name land. Put the number and the offer inside the coaches, where riders sit.
/ 04 How we work
How a metro campaign runs, from map to report
We confirm the timeline in the plan, once the metro's seller confirms the space and the dates. Nothing is booked until you approve.
- 01
Map
Where your buyers travel, and at what time.
- 02
Format
The format to test first, and why.
- 03
Seller check
What is open on that line, and the rules.
- 04
Artwork
Cut for each format and approved by the seller.
- 05
Print and fix
To the metro's schedule.
- 06
Proof and report
Dated photos, then what each station brought.
/ 05 Formats
Metro train advertising or station ads? What each format is good for
These are the formats metros in India sell. What is open on your line, we confirm in the plan.
| Format | What it is | Good for |
|---|---|---|
| Train wrap | The outside of a train, or some coaches, in your design | A big launch, seen along the whole line and at every station |
| Panels inside trains | Posters and stickers inside the coaches | A message riders can read during the trip, such as an offer or a number |
| Station branding | Walls, pillars, stairs and platform panels at chosen stations | Being seen at the stations your buyers use most |
| Concourse and screens | Panels and digital screens where people enter and buy tickets | Offers that change by the time of day |
Each metro system sells its own space through its own operator or contractor, so formats and rules differ by city.
Led by Sayantan, Chief Creative Director
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
/ 06 Metro advertising
What is metro advertising, and how does it work?
Metro advertising means ads on metro trains and in metro stations: wraps on the outside of trains, panels inside the coaches, branding on station walls and platforms, and screens where people enter and wait. Each metro system sells its own space through its own operator or contractor.
PromotEdge plans the format and stations with you and deals with that seller.
There is no single national rate card for metro advertising. Each metro sets its own formats, rules and fees, so the same idea can cost very differently from one city to the next. The table on this page shows the formats metros in India sell. Which of them are open on your line, and for how long, we confirm in the plan.
Printing and fixing are delivered through PEXORA, a joint venture of PromotEdge and Prodigy. For buses, autos and other transit media, see transit advertising. For screens on roads and in malls, see digital billboards and screens.
/ 07 Cost
Metro advertising cost: what decides it
We do not publish a price list, because each metro sets its own fees. The format, the stations and the length of the run change the cost the most. We list each cost on its own line.
What affects the cost
- The format: a train wrap, inside panels, station branding or screens
- Which line and which stations
- How long the run is
- Printing and fixing
- Proof photos and tracking
How we price it
- You tell us where your buyers travel and for how long
- We check what the metro's seller has open
- You get a plan with each cost on its own line
- You approve it before anything is booked
What you get in the quote
- The travel map and format plan
- Dated proof photos
- A code or number per station or format
Comparing quotes? Ask which format, which stations and what is included. Metro fees differ by city, so compare like with like. Want us to look at your plan?
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
Ads on metro trains and in metro stations: train wraps, panels inside the coaches, station and platform branding, and screens where people enter and wait.
-
Each metro sells its station space through its own operator or contractor. We check what is open at the stations your buyers use, plan the artwork to the metro's rules and book it for you.
-
There is no national rate card. Each metro sets its own fees, and the format, the stations and the length of the run change the cost. We list each cost on its own line in the plan.
-
A train wrap is seen along the whole line, so it suits a big launch. Station branding suits being seen where your buyers get on and off. Panels inside trains suit an offer or a number riders can read.
-
Tell us the city and the line. Each metro sells its own space, so we confirm what is open there in the plan before you decide.
-
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
-
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
Keep exploring
Related pages
The expertise that fits your business, and the places we work.
Goes well with
By industry
Proof and reading
All marketing services
Four kinds of work. One plan.
Strategy and brand services
What to sell, to whom, and why they should pick you.
- Branding agency
- AI strategy consulting
- Fractional CMO and consulting
- Brand strategy
- Market research
- Marketing audit
- Media planning
All strategy and brand servicesShow fewer
Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Product photography
- PR agency
- Newspaper ads
- Creative agency
- Radio advertising
- Outdoor advertising
- Video production
All advertising and media servicesShow fewer
Digital marketing services
Search, social, ads and websites that bring enquiries.
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.