“We booked shelters on a road our buyers never take.”
We start from a map of where your buyers live, work and wait, not from what is free.
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Advertising · Outdoor · Bus shelter ads
Bus shelter advertising where your buyers wait every day
PromotEdge is an integrated marketing agency in India that offers bus shelter advertising where your buyers wait every day to businesses across the country. A bus shelter panel is seen by the same people at the same stop, day after day. We pick the shelters your buyers use, check who holds the rights, and send you dated proof.
A strategist calls you in one working day.
In short PromotEdge is a marketing and growth agency that plans bus shelter advertising for brands across India. We pick shelters near your buyers, check who holds the rights, and send dated photos once your panel is up.
/ 01 What we plan
Bus shelter ad work, and who supplies what
| Part | What we do | Who supplies it |
|---|---|---|
| Site map | Shelters plotted against where your buyers live, work and travel | Your stores, dealers or buyer areas |
| Rights check | Who holds each shelter's ad rights, and what permission is needed | The rights holder and the civic body |
| Artwork | Your campaign cut to the panel size. Your campaign cut to the panel size, readable at the stop and from the road | Your brand files and the offer |
| Printing and mounting | Panels printed and mounted to the rights holder's schedule | A mounting schedule |
| Proof | Dated photos at the start and during the run | A proof file for your team |
| Tracking | A separate code, QR code or number per site | A short report: what ran, what it brought |
Printing and mounting are delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
This is part of our Outdoor work. See the full Outdoor service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturingTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Outdoor advertising for your industry
- D2C and ecommerceHoardings and mall screens near the areas that order most.
- Industrial manufacturingHoardings near industrial estates and expo venues.
- ExportersMarketing for exporters
- SportsHoardings near the ground before each home game.
- SaaS and techAirport and tech park sites where your buyers pass.
- AI companiesMarketing for AI companies
- Electricals and appliancesHoardings near dealer clusters during the festive season.
- FMCGTransit and hoarding sites in towns where stock is ready.
- AutomotiveHighway hoardings and mall displays near each dealer.
- Political campaignsHoardings and digital screens, within local display rules.
Show all industriesShow fewer
- Retail and jewelleryMall and main-road sites near each store.
- BFSIHoardings near branches, with one plain message.
- Building materialsHoardings on routes into your selling towns.
- Construction equipmentHoardings near expo venues and on dealer highways.
- EducationHoardings near schools during admission weeks.
- Energy and solarHoardings in districts with strong rooftop demand.
- FranchiseLocal hoardings around each new outlet.
- Gaming and esportsMall and metro sites around a game launch.
- HealthcareHoardings near each branch, with no cure claims.
- HospitalityHighway hoardings that lead travellers to your property.
- IPO and listed companiesBusiness district hoardings around your brand campaign.
- Local businessesA few local sites your customers pass every day.
- LogisticsHighway sites where fleet owners and shippers pass.
- Media and entertainmentLaunch hoardings and LED sites in the release cities.
- NGOs and social sectorAwareness hoardings and transit ads in your project areas.
- Professional servicesMarketing for professional services
- Real estateCommuter-route hoardings that lead to your site.
- StartupsOne busy site near your first buyers, tested before you scale.
- Steel and metalsHighway hoardings in your dealer states.
- Tea and agribusinessTransit ads in the cities where your tea sells.
/ 03 Common challenges
Common challenges we solve
“Nobody could tell us when the panel went up.”
You get a dated photo when the panel goes up, and more during the run.
“Our ad had too much text for someone at the stop.”
One line, one picture, your name and one easy number or code. A waiting person reads more than a driver, but not a brochure.
“The panel was torn or faded halfway through.”
How damage gets fixed is agreed in writing before the run.
“We couldn't tell which shelter brought the calls.”
Each site gets its own code, QR code or number.
What we cannot fix
- “Can you tell us the rate for every shelter in India today?”
No one has a single rate list: each shelter's fee depends on its site and its rights holder. We shortlist shelters near your buyers and list each cost on its own line.
- “Can you put our ad on any shelter we choose?”
Only where the rights holder and the civic body allow it. We check who holds the rights for each site before you book.
- “Can a bus shelter ad carry our whole product list?”
People at a stop read more than a driver, but not a brochure. Use one line, one picture, your name and one easy number or code.
/ 04 How we work
How a bus shelter campaign runs, from map to report
We confirm the timeline in the plan, once the sites and the dates are fixed. Nothing is booked until you approve.
- 01
Map
Where your buyers live, work and wait.
- 02
Shortlist
Shelters on that map, with who holds the rights.
- 03
Plan
The sites, the dates, the panel size and each cost on its own line.
- 04
Artwork
Readable at the stop and from the road.
- 05
Print and mount
To the rights holder's schedule.
- 06
Proof and report
Dated photos, then what each site brought.
/ 05 What you pay for
Bus shelter advertising in India: the parts of the cost
Ask for each of these as a separate line, so two quotes can be compared.
| What you pay for | What it covers |
|---|---|
| Display fee | The right to use the shelter panel, for the booked period |
| Printing | The panel artwork printed for that shelter |
| Mounting | Fixing the panel at the start, and taking it down at the end |
| Permission | The approval the civic body or the shelter's rights holder asks for |
| Proof of display | Dated photos when the panel goes up and during the run |
We confirm the minimum booking, the panel size and what is included for each site in the plan.
Led by Sayantan, Chief Creative Director
Our beliefWe know digital inside out, and we think like an Indian business.
/ 06 Bus stop advertising
What is bus shelter advertising, and what do you pay for?
Bus shelter advertising means ads on the panels of bus stops. People waiting at the stop see them for minutes at a time, and so does the traffic passing by.
PromotEdge plans bus shelter ads for brands: we choose shelters near your buyers, check who holds the rights, and send dated proof once the panel is up.
Most cost answers you find online are for other countries, in dollars. In India you usually pay for a few separate things: the display fee for the site, the printing, the mounting, the permission, and proof that the panel went up. The table on this page lists each one. We confirm the minimum booking, the panel size and what is included for each site in the plan.
Printing and mounting are delivered through PEXORA, a joint venture of PromotEdge and Prodigy. For ads on buses and other moving media, see transit advertising. If you are a city body looking for the shelters themselves, see urban infrastructure.
/ 07 Cost
What decides the cost of bus shelter advertising
We do not publish a price list, because each shelter's fee depends on its site and its rights holder. We list each cost on its own line.
What affects the cost
- The display fee for each site, and for how long
- The number of shelters
- Printing and mounting
- The permission each site needs
- Proof photos and tracking
How we price it
- You tell us where your buyers are and for how long
- We shortlist shelters and check the rights
- You get a plan with each cost on its own line
- You approve it before anything is booked
What you get in the quote
- The site map and shortlist
- Dated proof photos
- A code or number per site
Comparing quotes? Ask what is included: printing, mounting, permission and proof photos are often priced apart. Want us to look at your plan?
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
Ads on the panels of bus stops. People waiting at the stop see them for minutes at a time, and so does the traffic passing by.
-
It depends on the site, the number of shelters and how long you book. You usually pay separately for the display fee, printing, mounting, the permission and proof photos. We list each on its own line.
-
Panel sizes differ by city and by shelter design, so we confirm the size for each site in the plan before any artwork is made.
-
Usually the civic body, or the company that holds the shelter's advertising rights. We check who holds the rights for each site before you book.
-
Each site gets its own code, QR code or number, and you get dated photos when the panel goes up and during the run.
-
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
-
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
-
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
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