“Our offer changes every week, and printing new flex each time makes no sense.”
New creative goes live once the network approves it, with no printing or mounting.
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Advertising · Outdoor · DOOH
DOOHadvertising
Since 201565+ in-house teamKolkata office, 5 team bases
A screen that can change by the hour should carry an offer that does.
A strategist calls you in one working day.
/ 01 DOOH advertising
Outdoor thatcan change its mind.
DOOH earns its price only when the message changes as often as your offer does. PromotEdge plans and books digital out-of-home screens, so the right offer reaches shoppers near your stores when they are ready to buy.
A static hoarding carries one advertiser for a month. A digital screen shows several in a loop, so you buy a share. Some networks can be bought programmatically, through software.
DOOH has limits: the screen is shared, silent and seen less often than a board you hold all month. We plan it with static sites in outdoor advertising, and say plainly when a static board does more for the money. For your own LED screen on a showroom, see signage and retail branding. Common buyers are retail chains, housing projects, healthcare brands such as pharmacies and wellness labels, and industrial makers with dealer offers.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe look at your business first. Marketing comes second.
/ 02 Screen types
Where DOOH runs,and how it is sold.
| Screen type | Where | How it is sold | Suits |
|---|---|---|---|
| Roadside digital billboards | Junctions, main roads, flyovers | Share of a loop, by day, week or month | City launches, offers |
| Mall and multiplex | Atriums, food courts, cinema lobbies | Plays a day, or screen packages | Retail, food, store openings |
| Airport | Departure halls, queues, lounges | By screen or package, often monthly | Premium and business buyers |
| Metro and railway | Concourses, platforms, coaches | Station or line packages | Daily commuters |
| Office and residential | Lift lobbies in towers and societies | Network packages by city or area | Home services, finance, education |
| Programmatic DOOH | Screens from several networks | Per play or per thousand impressions | Testing cities, short bursts |
Screen counts, loop lengths and booking units differ by network and city, and we confirm them for each plan. Networks are booked through our media partners.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“We want to be seen near our stores at the hours people shop.”
We pick screens and hours by location and time of day, so the ad runs near your outlets when footfall peaks.
“We need a launch in five cities on the same morning.”
DOOH networks can switch on many screens on one date, with one creative and one schedule.
“The agency says the ad ran, but we have no proof it played.”
Every booking comes with the network's play logs by screen and day. We add photos or video of the ad on screen.
“A static hoarding at the main junction costs too much for a short campaign.”
A share of a digital screen at a similar junction can often be bought for days or weeks.
Not sure whether screens or a static board suit your offer? Tell us the cities and hours that matter. Get a free growth plan
/ 04 How it runs
From planto proof of play.
A typical timeline for a campaign on booked networks. Programmatic buys can start sooner once the creative is approved.
- 01
Days 1-3: brief
What the screens must do, in which cities, at which hours and for how long.
- 02
Week 1: plan
Networks shortlisted with locations, loop length, plays a day and rates. You approve plan and budget.
- 03
Weeks 1-2: creative
Your ad cut to each network's sizes and lengths, usually 10 or 15 seconds, silent, with large text.
- 04
Week 2: approval and upload
Files go to each network for its content check, then are scheduled by day and hour.
- 05
During the campaign: monitor
Photos or video of the ad on screen in the first days, and creative or hour changes where allowed.
- 06
After the campaign: proof
Play logs by screen, plays delivered against plays booked, and any response tracked by area.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A retail chain runs offers near each store, switched by day. A launch brand runs many cities on one morning. A premium brand or housing project picks airport and office screens. A franchise can vary the message by city.
The market, and who sets the rules
The FICCI-EY 2026 report says digital OOH made up 18% of out-of-home revenue in 2025, up from 7% in 2023. ASCI, formed in 1985, keeps Indian ads decent, fair and honest, and its code applies to screen ads too.
Source: EY India press release on the FICCI-EY report, 24 March 2026; ASCI website; read 10 October 2026
- Pick screens by place and hour. The same ad does more near your store at peak hours. A screen plan with hours.
- Ask each network how it counts views. Each estimates views its own way. The method in writing.
- Cut the ad for silent, 10 to 15 second play. People glance at screens on the move. Files in each network's sizes.
- Ask for play logs, plus photos. A log shows plays; a photo shows how it looked. Logs by screen and day.
- Add a way to count response. Plays alone do not prove sales. A QR code, short address or campaign number.
AI in DOOH: today and next
Today
Moving Walls says it runs a real-time programmatic marketplace for out-of-home and can link exposure to outcomes such as store visits. Google says Veo 3.1 makes video from text, with clips of about 8 seconds, close to a 10-second screen spot.
We would use it for mood tests only. The offer, price and logo on a screen must be exact, so a person builds the final file.
Source: Moving Walls website and Google DeepMind Veo page, read 10 October 2026
Next
Our view: buying will get more automatic, and the plan and the proof will still need a person. Want us to look at where AI could help your screen plan?
Want a second look at a screen plan you already have? Talk to us
/ 05 Cost
What DOOHcosts.
DOOH is sold by plays, by share of loop or, for programmatic buys, per thousand impressions. You see the screens, plays booked and rate before you approve. Delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
What affects the cost
- Network and location: airports and premium roadside screens cost the most
- Share of loop: how many seconds of every loop are yours
- Spot length: 10 or 15 seconds
- Hours and days: peak hours and weekends cost more on many networks
- Number of screens and cities, and any programmatic targeting
- Creative versions for different sizes, hours or cities
How we quote
- You tell us the cities, dates and audience
- We shortlist networks and ask each how it counts views
- We draw up a screen plan with plays, share of loop and hours
- You get a quote within 2 working days: each network's rate and our planning work apart
What you get in the quote
- The screens and networks chosen, with the city for each
- Plays or share of loop booked, and the spot length
- Hours and days of the campaign
- Creative checks and resizing for each screen
- Proof of play and monitoring reports
Cost per thousand impressions (CPM) is what you pay for 1,000 estimated views. Each network estimates views its own way, so we ask how before comparing.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
More outdoor (ooh) advertising
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player
No pressure. No sales pitch.
Tell us which cities and hours matter.We'll show you the plan.
Straight answers.
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It depends on the network, city, share of the loop, hours and length of the campaign. A week on a few mall screens costs far less than a month on premium metro roadside screens. We do not publish a price list; network rates are at actuals.
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DOOH, or digital out-of-home, is advertising on digital screens outside the home. A digital billboard is one kind: a large LED screen by the road. DOOH also covers screens in malls, airports, metros, offices and housing societies. The word digital means the ad can be changed without printing.
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It is the network's log of when and where your ad played, by screen and day, with the number of plays. We check it against the booking and add photos or video of the ad on screen. Ask for it in the plan, because some networks share logs only on request.
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Buying screen time through software instead of a fixed booking. You set places, times and budget, and the system buys plays on matching screens. Not every network in India can be bought this way, and we tell you which ones can before you decide.
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Usually a 10- or 15-second video or a still, silent, in the exact pixel size of each screen. Text must be large and short. Each network checks the creative before it goes live, so send files a few days before the start date.
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Yes, within each network's rules. You can run morning and evening versions, change the offer for the weekend or vary it by city. Each new file goes through the network's check first, so changes are planned a day or two ahead, not at the last minute.
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Plays alone don't prove sales, so we add a QR code, short web address or campaign-only phone number. We also compare enquiries and store visits in areas with and without screens, and report them with the play logs, so you see both plays and results.
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The metros have the widest choice across roads, malls, airports and offices. Smaller cities have fewer networks, often in malls or at a few junctions. We check availability city by city and tell you honestly when a city has too few screens. For Kolkata, see outdoor advertising in Kolkata.