“Compliance sent the film back after the shoot.”
Agree a claim sheet first: every rate, charge and legal line your team has cleared. Sign the script before anyone books a crew.
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Industries · BFSI · Bank video production
Bank video production films that clear compliance
For marketing heads at banks, insurers, NBFCs and fund houses. See the film types, the rules on screen and who signs off at each stage.
A strategist calls you in one working day.
/ 01 Bank video production
What a bank film job covers, and where the rules apply
Bank video production means making films for a bank, insurer, NBFC or fund house. An NBFC is a non-banking finance company, a lender that is not a bank.
The films are product explainers, customer-education and fraud-awareness films, branch and CSR films, staff videos and short cuts for social media. Each passes your compliance and legal team before release. PromotEdge shoots, edits and plans that sign-off. We do not set rates or advise anyone on investments, loans or insurance.
Words on screen must stay long enough to read, and a voice must be slow enough to follow. Music and people in the frame need a written yes, and so does each branch location. Miss one and the film comes back after the shoot, when the money is spent. For the wider picture, see BFSI marketing.
Rules here come from official pages opened on 2 November 2026. Where a rule sits only in a PDF, we say "check the current text". Our video production work follows the same stages. This is general guidance, not legal advice.
- Since 2015working with Indian brands
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/ 03 The production plan
Production plan: stage, what happens, who signs off
Read on 2 November 2026.
| Stage | What happens | Who signs off | Rule to check |
|---|---|---|---|
| 1. Brief and claim sheet | We list the film's job, the viewer and every claim. You give the approved rates and legal lines | Product head and compliance | RBI para 85K for banks; ASCI Code, chapter I |
| 2. Script and storyboard | Words and pictures frame by frame, with the legal line placed | Compliance, then legal | Spoken and on-screen words match the claim sheet |
| 3. People, places and music | Cast, places and music chosen. We collect releases and licences | Legal, the property owner, the music licensor | Written consent; IP India on music |
| 4. Shoot | One crew and one call sheet. Your approver is reachable on the day | Producer and your approver | No claim added on set |
| 5. Edit and legal lines | First cut with each legal line timed and sized | Compliance | ASCI guidelines 10 and 11; SEBI 2008 circular for funds |
| 6. Languages and subtitles | Voice-over and subtitles per language, read by a native speaker | Compliance and a language reviewer | Legal line in the claim's language |
| 7. Final sign-off | One approval file: script, cut, legal lines, releases, licences | Compliance and legal, in writing | If you sell another firm's product, ask that firm too |
| 8. Release and cut-downs | Master file, short cuts, subtitle files, one cut per channel | Compliance for each cut | ASCI label times; RBI para 85L on messages |
Go deeper
Read more about Bank video production
Deeper reading if you want the research behind the plan.
Time on screen: disclaimers and labels
What the text says
A disclaimer is the small print that limits or explains a claim, such as a charge or a condition.
| What is on screen | What the text says | Where it is |
|---|---|---|
| Length of a disclaimer | At most two full lines, each held at least 4 seconds. Covers TV and video ads on digital media. | ASCI disclaimer guidelines, 13 July 2023, guideline 10 |
| How long to hold it | In general 5 words a second, plus 2 seconds to recognise it (9 words or fewer) or 3 seconds (10 words or more). | Same guideline 10 |
| Size of the letters | Lowercase letters at least 14 pixels high in a 576-line picture, 26 in 1080-line HD, 57 in 2160-line 4K. | Same guidelines, requirement 7 |
| A spoken disclaimer | No faster than 6 syllables a second, at the same volume as the rest of the audio. | Same guidelines, guideline 11 |
| An influencer's paid label | Up to 15 seconds: at least 3 seconds. Over 15 seconds and under 2 minutes: one third of the video ("should"). 2 minutes or more: the whole section on the brand. | ASCI influencer guidelines, signed 6 March 2025 |
| A mutual fund film | SEBI's circular of 26 February 2008 set five seconds for the standard warning, on screen and in voice-over. Its words have changed since; use the current code. | SEBI circular, 26 February 2008 |
Source: ASCI guidelines page, read 2 November 2026. Check the current text
Bank films and third-party products
RBI's directions say a bank may not present a third-party product, such as an insurance policy it sells, as its own (para 85J). Our view: say whose product it is in the first spoken line and on the end card. Promotional messages, such as a film sent by SMS or WhatsApp, need explicit consent (para 85L), which our WhatsApp marketing work records first.
Source: RBI/2026-27/115, 15 June 2026, read 2 November 2026. In force from 1 January 2027
Fraud-awareness and customer-education films
Start from what RBI already says
RBI runs awareness campaigns under the name "RBI Kehta Hai". Its notice of 22 June 2020 says banks never ask for a password, PIN, OTP or CVV. Its booklet BE(A)WARE, announced on 7 March 2022, covers SIM swaps, vishing and phishing links, lottery frauds, and fake loan websites and apps. Our view: build the film around one scam, show the sign that gives it away, then the one right step, and end on where to report. Motion graphics suit the steps.
Source: RBI press release, 22 June 2020 and RBI press release, 7 March 2022, read 2 November 2026. Both are older; check for newer notices
Insurance video production
A film that sells a policy is insurance advertising, covered on our insurance advertising page. For fraud awareness, IRDAI's circular of 7 November 2016 says IRDAI and its officials do not sell insurance or financial products, do not invest premiums and do not announce bonuses. A claims or renewal explainer follows your insurer's wording, signed off by the insurer.
Source: IRDAI circular, 7 November 2016, read 2 November 2026. Older; check for a newer notice
People, places and music
Staff, customers and creators
Our view: a release names the film, the media, the places it runs and the period. Keep real account numbers off camera and use made-up data on app screens. Ask your legal team how the data-protection law applies to footage of people. ASCI asks a creator who gives financial advice to hold suitable qualifications, and to show a SEBI registration number for investments. Our influencer marketing work starts with that check.
Source: ASCI influencer guidelines, Addendum II, 6 March 2025, read 2 November 2026
Branches and ATMs
Our view: shoot in a branch or ATM lobby only with the written yes of the bank's administration and the property owner, who may be a building owner or an ATM operator. Keep customers out of the shot. For public roads, check the local authority.
Music
IP India says that in a musical work the composer is the author, and in a sound recording the producer is the author. A film song can therefore have two owners. Our view: get each licence in writing, naming the film, media, area and period, and read the terms of a stock track before you pick it.
Source: IP India, Basics of copyright, read 2 November 2026
Languages, voice-over and subtitles
Plan the languages first
ASCI wants the disclaimer in the language of the claim. RBI's 2026 directions ask that documents on the sale of a bank's own products are also in the regional language or one the customer understands (para 85R). They speak of documents, not films. Our view: treat the film the same way, and record each language fresh, because a stretched voice can break the 6-syllable limit. Add subtitles for sound-off viewing. A lending app has its own cost rules; see our fintech marketing agency page.
Source: ASCI disclaimer guidelines and RBI/2026-27/115, read 2 November 2026
/ 04 Sound familiar?
Common problems in bank video work
“The legal line flashes past and nobody can read it.”
Write a shorter claim so the line can stay longer. Our explainer videos leave room for it in the edit.
“We need the film in five languages.”
Dubbing or a fresh shoot is chosen per language. Every version is signed off again.
“A branch manager wants to be the face of the film.”
Use staff only with a signed release that names where the film runs and for how long.
Our beliefWhat can't be measured can't be achieved.
/ 05 Cost
What affects the cost
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute call.
What affects the cost
- Film type and run time. A 30-second cut and a 3-minute explainer differ.
- Languages. Each needs voice-over, subtitles and a new sign-off.
- Shoot days and locations. Each branch or site needs a yes.
- Rights. Music, cast and stock footage.
- Sign-off rounds. Each extra round adds time.
How we price it
- We talk for 30 minutes about the film and who approves it
- We list every claim, language, location and cut
- A written quote follows within 2 working days
What you get in the quote
- The films, languages and cuts in scope
- What you give us, and by when
How you pay
| Way of working | When it fits |
|---|---|
| Project fee | One film or a set of films, built once |
| Monthly support | Minimum 3 months, 30 days' notice |
/ 06 Rules to know
Rules for bank and insurance videos in India
Read on 2 November 2026 from official pages. Check the current text before you act.
Banks. The RBI directions of 15 June 2026 apply from 1 January 2027 to commercial banks other than small finance, payments, regional rural and local area banks. Promotional material must be clear and factual and show the interest rate and charges.
Every advertiser. ASCI sets hold times for legal lines and creator labels. The consumer authority (CCPA) lists its 2022 guidelines on misleading advertisements and endorsements on its guidelines page. Funds follow SEBI and insurers follow IRDAI. General guidance, not legal advice.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
Marketing head at a bank, insurer or fund house?
Tell us the film, the languages and who signs it off. We will plan the stages
Common questions
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It is making films for a bank, insurer, NBFC or fund house: product explainers, customer-education and fraud-awareness films, branch and CSR films, staff videos and social cut-downs. Each passes compliance and legal sign-off before release. PromotEdge shoots, edits and plans that sign-off.
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It depends on who is speaking. ASCI's code and disclaimer guidelines set standards for advertisements. RBI's 2026 directions for commercial banks, from 1 January 2027, ask for clear, factual material showing the interest rate and charges. Funds follow SEBI, insurers IRDAI. Check the current text.
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ASCI's disclaimer guidelines of 13 July 2023 allow two full lines on TV or digital video, each held at least 4 seconds. In general the hold is worked out at 5 words a second, plus 2 or 3 seconds to recognise it. Fund films follow SEBI's rule.
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Yes, with limits. ASCI's March 2025 addendum says influencers who give financial advice need suitable qualifications, shown on screen or said at the start. For stocks or investments, a SEBI registration number should be shown. A paid label stays on screen for a set time.
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Only with their written consent. Our view: a release names the film, the media, the places it will run and the period, because staff move on. Keep real account details off screen. Ask your legal team how the data-protection law applies.
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Your compliance and legal teams, in writing, on the script, the final cut, and every language and short cut. If you sell another firm's product, ask that firm's team too. We keep one approval file per film, so each yes is on record.
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No rule we read demands subtitles. ASCI wants the disclaimer in the claim's language, and RBI's 2026 directions ask that sale documents also be in the regional language or one the customer understands. Our view: speak your customers' language, add subtitles, and sign off each version again.
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PromotEdge publishes no price list. The cost moves with the film type and run time, the languages, shoot days and locations, rights for music and people, and the rounds of sign-off. A written quote follows within 2 working days of a 30-minute call.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.