“Our best take has a wrong label, a rival's hoarding or a stray boom mic in the frame.”
Clean-up removes it without a reshoot.
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Advertising · Video production · VFX
VFXfor brand films
Since 201565+ in-house teamKolkata office, 5 team bases
Make the product look true on screen. Decide the effects before anyone books a camera.
A strategist calls you in one working day.
/ 01 VFX studio services
Shoot what is real.Make the rest on screen.
Your best take can have a rival's hoarding behind the actor, or the new app screen may not be ready when the ad shoots on Monday. Neither needs a reshoot.
PromotEdge plans and finishes the visual effects in your ads and corporate films, so the product looks right and the film earns its cost.
VFX (visual effects) means changing or adding to filmed footage on a computer. Most of it is quiet work that viewers never notice. We start with logic and your numbers, and decide in the script, not in the edit. We work for corporate groups, listed companies and startups moving up to premium, where every frame has to look worth the price.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you receive
From script marksto finished shots.
| What you get | In plain words | When you get it |
|---|---|---|
| VFX script breakdown | Every shot marked film it, make it in VFX or both, with a cost note | Before the shoot |
| Compositing | Layers from different shots joined into one frame | After the shoot |
| CGI product shots | Your product built on a computer, lit and moved as the script needs | After the shoot |
| Screen inserts | Your final app or site design placed on a phone or TV in the shot | After the shoot |
| Clean-up | Wires, dust, crew reflections, stray logos or a wrong price tag removed | After the shoot |
| Sky and background replacement | A grey sky made clear, or a new view behind a window | After the shoot |
| One test shot | One finished effects shot to approve the look | About a week after the shoot |
| Final files | TV and web masters, vertical cuts, the shot list, and who owns the project files | With the final film |
Timings suit a short ad with a handful of effects shots. Heavy CGI, many shots or slow approvals add time.
/ 03 What usually gets in the way
Hurdles we often see,and the way through.
“Our product looks dull on camera, nothing like it looks in the showroom.”
CGI (computer-generated imagery) controls every reflection. Film the model's close-up for trust, make the pendant spin in CGI.
“We shot across two days. One sky is blue, the other grey, and the cut looks stitched.”
Sky replacement and colour matching make both days look like one afternoon.
“Our new app screen goes live after the ad shoot.”
We film a plain screen and add the final design later. If the design changes, we update the screen, not the shoot.
“The idea needs a place we can't reach or afford, like a full stadium or a plant at night.”
Compositing joins a filmed scene to a built or borrowed background. We say so when a real location costs less.
Send us the script or a rough cut, and we will mark what to shoot and what to make on screen. Get a free growth plan
/ 04 How a VFX job runs
Marked in the script,finished after the shoot.
A usual timeline for a 30-second ad with a few effects shots. Tell us your first air date and we plan back from it. If the film is already shot, we start at step four. Since 2015 we have worked for clients from steel firms and engine makers to a hospital and a volleyball club.
- 01
Days 1 to 3: read the script
Every shot gets a mark: film it, make it in VFX, or both. You see the reason.
- 02
Before the shoot: brief the crew
The camera team records measurements, reference photos, a clip of the empty set and notes on the light.
- 03
Shoot day: watch the key shots
Someone who knows the plan stays on set, so problems get fixed when it is cheap.
- 04
Week 1 after: the test shot
One shot finished in full. You check it on your phone and TV and approve the look.
- 05
Weeks 1 to 3: build and preview
The other shots arrive as rough previews first, with change rounds agreed up front.
- 06
Delivery, then the check
Final colour match and every size you need. After launch we look at the checks we agreed.
Our beliefWe look at your business first. Marketing comes second.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C (direct-to-customer) brand reuses CGI product shots across ads and social posts. A B2B (business-to-business) maker films the machine running and adds cut-away views. A housing developer showing unbuilt homes meets the labelling rule below.
- Read each shot with three questions. Can we film it for real at a fair cost? Will it look honest? What would a later fix cost? A cost note on every shot.
- Finish one shot before the rest. We would rather show you a finished shot than a presentation. A wrong look then costs one shot, not the film. A test shot on your own phone and TV.
Go deeper: the rules and AI in VFX
Who sets the rules
ASCI, the ad industry's own standards body, says ads must not mislead through what they show. Obvious fun, such as a flying car in a comic ad, is allowed. Its guidelines on AI-made content in ads, signed 17 September 2026, apply three months after publication.
A label is needed when AI content could change a buying choice, such as a 3D model of an unbuilt housing complex. Fantasy effects and routine colour correction need none. Fake endorsements and exaggerated results are barred even with a label. General guidance, not legal advice.
Source: ASCI Code, ascionline.in; ASCI labelling guidelines (copy on foxmandal.in), read 10 October 2026
AI in VFX: today
Runway says its platform can generate and edit video, images and audio in one workspace. Adobe says Firefly can remove objects, expand images and generate video, and marks outputs with Content Credentials.
Source: Runway and Adobe Firefly product pages, read 10 October 2026
AI in VFX: next
Our view: clean-up and background work will keep getting cheaper. Faces, products and claims still need a person and a labelling check. Want us to show where AI saves time on your next film? Ask us.
Shoot already booked? Tell us the date, and we plan back from it. Talk to us
/ 05 Cost
What affects the costof VFX.
No price list. These things move the number.
Removing one stray logo is a different job from building a product in CGI and placing it in ten shots. Bought-in items, such as stock footage or a ready-made 3D model, are charged at actuals.
What affects the cost
- How many effects shots there are, and how long each runs
- The kind of work: clean-up, screen inserts, compositing or full CGI
- Planned on set, or rescuing footage shot without a plan
- How real it must look, and how close the camera gets
- Output: TV, cinema, outdoor screens, and the number of versions
- How fast you need it, especially before a festival season
How we quote
- You send the script, storyboard or footage, and say where the film will run.
- We mark each shot: film it, make it in VFX, or both.
- We write the scope: the effects shots, the work on each, and the dates.
- You get a quote within 2 working days, each shot or group on its own line, and approve it before we start.
What you get in the quote
- The effects shots, with the kind of work on each
- The test shot and the change rounds
- Sizes, versions and delivery dates
- Bought-in items at actuals, and who owns the finished shots and files
When you compare quotes, check whether they price by shot or by second, and how many change rounds are included. For paid ads, see how performance marketing judges a film.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
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By industry
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
No pressure. No sales pitch.
Send us your script.We'll mark what to shoot and what to make.
Straight answers.
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It changes or adds to filmed footage so the ad shows what the script needs, such as clean-up, CGI product shots or a new sky. We start earlier: we mark in the script which shots to film and which to make in VFX, before the shoot is booked.
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It depends on the number of shots, the kind of work, how real it must look and how fast you need it. Effects planned before the shoot usually cost less than ones that rescue footage later. We quote shot by shot.
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Yes, if it shows the product as it really is. The ASCI Code says ads must not mislead through what they show, so we keep size, colour and finish true. When in doubt, we film it for real, and we tell you if a real shot costs less than a made one.
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One person answers to you and keeps the plan on schedule. The work is done by our in-house team of 65+ people, with industry consultants and partner agencies where a job needs them. You approve the test shot before the rest are built.
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Yes. Our servicing team is based in cities across India. We work remotely, stay in touch every day and run previews online. We visit at least once every three months, and can sit at your studio or set when a job needs it.
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We have not published a case study built around VFX, so we don't claim results here. Ask for effects shots near your category, and we share relevant work when we talk. You can also read what clients say about working with us on our clients page, then judge the finish yourself.
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Agree the checks before work starts. For an ad, look at how many people watch past the first few seconds, and the cost per enquiry. For a corporate film, ask if your sales team uses it. And count the reshoot you didn't need.