“Buyers keep asking how big it is, even with eight photos.”
Photos flatten size. A five-second shot in a hand answers it before it is asked.
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Advertising · Video production · Product video shoot
Product videoshoot
Since 201565+ in-house team6 cities
Show buyers what photos can't. Size, sound, movement, and the factory behind it.
A strategist calls you in one working day.
/ 01 Product video shoot
Let buyers see it workbefore they buy.
Photos show what a product looks like. Only video shows what it does, and that is what a buyer needs to see before ordering.
PromotEdge plans and films product videos for brands, online sellers and manufacturers across India, so buyers trust what they see and order.
Your listing has eight good photos. Buyers still ask how big it is and whether it really works. We film for D2C brands (direct-to-consumer), for sellers on Amazon, Flipkart and quick-commerce apps, and for manufacturers, from building products to medical equipment.
Pick this page over our wider video production page when the star is the product. If it can't be filmed, 3D animation fits better. If the idea needs drawing, see explainer videos. Facility films are the other half: a buyer from another state often wants to see your plant before a first big order.
Our job is to impress your customers, not you. So we read your reviews and return reasons and ask your sales team what buyers doubt most. Those doubts become the shot list. Before the shoot we agree one number to check after launch.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you receive
From buyer doubtsto files for every screen.
| Deliverable | What it is, and when |
|---|---|
| Listing check, script and shot list | Buyer questions noted, every shot agreed in writing. Before the shoot |
| Hero product video | The product in use, close-ups and the one reason to buy. Usually within two weeks of the shoot |
| Listing videos and ad cuts | Clips cut to each marketplace's current rules, plus vertical and square ad versions with captions |
| Demo and how-to videos | Unboxing, set-up and size, or a machine running, for WhatsApp follow-up |
| Facility film | Usually 1 to 3 minutes through lines, checks and dispatch, two to three weeks after the shoot |
| Stills and file guide | Photos from the same day, subtitles, language versions and usage rights in writing |
Timings are planning guidance for one product range or one plant. Need a full set of photos too? Our product photography page covers that, often on the same day.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Our returns say 'not as expected', but nothing is wrong with the product.”
We film the real product in real light with real colours, so what arrives matches what was shown.
“Our ads use one clip, and people scroll past in two seconds.”
We plan vertical cuts with the product moving in the first second, plus captions for mute viewing.
“Our machine looks impressive on the shop floor and flat in the brochure.”
Machines sell on motion and sound. We film it running, with close-ups of the parts buyers ask about.
“A big buyer wants to visit the plant before the first order.”
A short facility film walks them through lines, checks and dispatch, so the visit becomes a final check.
Want us to read your reviews and name the three doubts a video should answer? Send the product link. Get a free growth plan
/ 04 How a shoot runs
Buyer doubts to final cutsin about three to four weeks.
A usual timeline for one product range shot in one place. Tell us your launch date and we plan backwards.
- 01
Days 1 to 3: read the doubts
Reviews, return reasons and a talk with your sales team. The video's job goes in one line.
- 02
Week 1: script and shot list
You approve the words, shots and cuts before anyone books a camera.
- 03
Weeks 1 to 2: prepare
Clean samples and props. For a plant, a visit first: safety rules and shift times.
- 04
Shoot day
The hero film, vertical cuts and stills in one go. You watch and approve as we shoot.
- 05
Weeks 2 to 3: edit and versions
Edit, colour, sound, captions and voice-over, with change rounds agreed up front.
- 06
After launch: check the number
If one ad cut beats the others, we say where to put more money.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C (direct-to-consumer) brand needs a hero film and short ad cuts. A marketplace or quick-commerce seller needs clips that follow each app's rules. A dealer-led B2B (business-to-business) maker needs machine demos and a plant film. A franchise needs one film every outlet can use.
- Read reviews and returns first. They show what a photo failed to say. A one-line job for the video.
- Agree the shot list in writing. Re-shooting costs more than a call. A shot list you approve.
- Shoot cuts for each screen. A hero film and a phone ad are different jobs. Vertical, square and wide files.
- Check one number after launch. It tells you which cut deserves more money. A short review.
AI in product video: today and next
Today
Adobe Firefly can make a short video from a text prompt or from a first-frame photo, and exports MP4 in wide or vertical shapes. Adobe says videos from its own Firefly Video Model are safe for commercial use, but partner models may have different terms.
Source: Adobe Firefly, AI video generator, read 10 October 2026
Limits
A generated clip cannot show your real product's size, fit or sound. Buyers return what looks different on arrival, so the real product stays on camera.
Next
Our view: AI will speed up backgrounds and variants. Want us to plan where it helps your shoot? Ask us.
Planning a plant or facility film? Tell us the shifts and the buyer visiting. Talk to us
/ 05 Cost
What affects the costof a product video shoot.
We don't publish a price list. Five products on a table is a very different job from a two-day shoot inside a running plant. Studio, models and music are charged at actuals. We send the quote within 2 working days.
What affects the cost
- How many products and variants, and videos of each
- The kinds of video: listing clips, ad cuts, demos or a facility film
- Where we shoot: a studio, your plant or outdoors
- Models, and how long you may use their faces
- Graphics, voice-overs and languages
How we quote
- We talk about your product, your buyers and where the videos will run
- We write the scope: products, videos, cuts, shoot days and dates
- You approve each cost on its own line
What you get in the quote
- The products and the videos for each
- Shoot days, crew, location and travel
- Edit, captions, voice-over and change rounds
- Who may use the videos and raw footage, and for how long
When you compare quotes, check how many final cuts and sizes you get, and who owns the raw footage. If the videos will run as ads, see performance marketing.
We look at your business first. Marketing comes second.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
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Proof and reading
What people say
In their own words
“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
No pressure. No sales pitch.
Send us your product link.We'll show you the plan.
Straight answers.
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It writes the script, plans the shoot, films the product in use, then edits every cut and size you need. We start one step earlier: we read your reviews and return reasons, so the product video answers the doubts that stop people buying.
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It depends on how many products, which kinds of video, where we shoot, whether models are needed, and how many cuts you want. We don't publish a price list. We quote after a first conversation, against a written scope, and show third-party costs before you approve.
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Usually one short clip that shows the product in use and its real size, and one that answers the top question in your reviews. Each marketplace sets its own rules for listing videos, and they change, so we read the current rules in your seller account first. See ecommerce and marketplace marketing.
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Usually, yes. We visit first, follow your safety rules and brief each department in advance. We shoot around your shifts and production stages, keep the crew on the floor small, and plan safety and low disruption before the shoot day.
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Our in-house team of 65+ people, with industry consultants and partner agencies where a job needs them. One producer stays your contact. Our servicing team is based in cities across India. The shoot happens where your product or plant is, and we meet you in your city at least once every three months.
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What can't be measured can't be achieved, so agree one number before the shoot and check it after launch. For a listing, that could be the conversion rate or the return rate. For ads, it is the cost per enquiry or per sale. For a facility film, it is how many buyer meetings it moved forward.