Plant and product films
Shop-floor films for makers in Thane or across Maharashtra, planned around your shifts and safety rules.
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Video productionfor Mumbai
Since 201565+ in-house team6 cities
In a city that makes films for a living, a corporate film has to earn its two minutes. PromotEdge plans corporate, ad and event films for Mumbai firms. Each film does one business job.
A strategist calls you in one working day.
/ 01 Video production company in Mumbai
Film's home town.A high bar for a business film.
A business film earns its place by doing one job: win trust, explain a product or bring in enquiries. PromotEdge writes, plans and edits corporate, ad and event films for Mumbai firms, and judges each one on that job.
Our servicing team in Mumbai works with people in other cities. Scripts and editing run hybrid and remotely. Shoot days happen in Mumbai with our in-house team of 65+ people, plus consultants and partner agencies where a job needs them. We meet you at least once every three months.
An audio-visual agency or a corporate video production company both mean, in Mumbai, someone who takes a film from idea to last export. Our video production page explains the method across India; the Mumbai page has the wider plan.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we make for Mumbai
Six kinds of filmMumbai firms ask for.
0103 04 05
Corporate films
Who you are, what you make and why a buyer can trust you, for your website, investor meetings and sales calls.
02Ad films and TV commercials
A TV commercial (TVC) and its online cuts from one script, with claims checked before the shoot.
Event and conference films
Speaker capture and a quick highlights edit for shows at Jio World Centre or the Bombay Exhibition Centre.
Explainer films
For a bank, fintech or software firm with nothing to point a camera at.
06Festive and launch cuts
Short vertical cuts in Marathi, Hindi, Gujarati or English for Dussehra, Diwali or launch week.
Go deeperMore on this
How we deliver it, and why
More Mumbai shoot notes
The BMC policy names Mud Island (Marve) and Manori-Gorai as an informal hub of studios, bungalows and locations, so home scenes can often be shot there. Other government approvals go through the State Single Window (notification of 22 May 2018). Thane and Navi Mumbai have their own municipal corporations, so we check each place before we quote. BARC India, which measures TV ratings, is in Parel East.
Source: BMC film shooting policy, 2019; MMRDA; Thane district site
How your business model changes the plan
A maker needs a plant film around shifts and safety. A bank or fintech needs an explainer. An exporter needs a corporate film with captions. A D2C or retail brand needs short vertical cuts for launches.
Who sets the rules
ASCI is the advertising industry's self-regulating body, formed in 1985 to keep Indian ads "decent, fair and honest". Every claim in an ad film needs proof you can show.
- Brief on a call. The viewer, the date and where the film plays decide the rest. A one-page job for the film, in week 1.
- Script, then permission and recce. Written in the viewer's language and signed off before shoot money is spent. We list the BMC, police and owner papers early. A script you approve, and a list of papers with who gets each.
- Shoot days. One planned day often gives the main film plus short cuts and stills. A shot list, then a crew on your site.
- Edit, finish and measure. The more involved you are, the faster you see results, and what can't be measured can't be achieved. Language versions, vertical cuts and a silent screen cut.
AI in video: today and next
Today: Adobe Firefly
Adobe says Firefly can make clips from text or an image. Most models give clips up to 8 seconds, some up to 15, downloadable up to 4K. Adobe says its own video model is designed to be safe for commercial use, while partner models may have different terms. That suits b-roll and mock-ups, not a film about your real plant.
Source: Adobe, Firefly AI video generator page, read 10 October 2026
Rules and next
ASCI's site links guidelines on labelling synthetically generated content in advertising, so we check them before AI-made footage goes into an ad. Our view: tools will keep getting better, but your people, plant and voice still need a camera. Want us to look at your next film? Ask us.
Source: ASCI, home page, read 10 October 2026
Have footage you already own? Ask us what a fresh cut could do with it. Chat with us
/ 03 Video production in Mumbai
What gets in the way in Mumbai, and the way through.
Four facts shape how we plan and cut a film here, and what it costs.
Every shoot needs BMC permission. BMC is the Brihanmumbai Municipal Corporation, Mumbai's city government. Its film shooting policy of 1 March 2019 treats shooting films, TV serials and ads as a licensed activity, in studios and on streets. The ward office can say yes within 48 hours, only when no temporary set is built. We put permission in the timeline from day one.
Your viewers see good screen work daily. Film City's history page notes that UNESCO named Mumbai a Creative City of Film in 2019. Film City, in Goregaon East, says 2,000+ feature films and 6,000 TV serials were shot there, its own claim. Your own plant or office is often the better set.
One city, four big languages. By our count from Census 2011, about 35% of Greater Mumbai named Marathi as their mother tongue, 29% a Hindi-group language, 12% Urdu and 11% Gujarati. A film for a state body needs Marathi, under a 2021 change to the state's language law. We write each version in its own language.
Most viewing happens on a phone. TRAI counted 37.11 million internet subscribers in its Mumbai service area in March 2026, 36.38 million on broadband. We frame every shot for a tall phone crop and add captions for sound-off viewing.
Know who must watch your film but not how to start? Tell us the viewer and the date, and we will sketch the plan. Get a free growth plan
/ 04 Mumbai shoot notes
The rules, the setsand the dates to plan around.
| What | In Mumbai | What it means for your film |
|---|---|---|
| The BMC rule and who gives permission | Policy No. SL/29575/Advt., 1 March 2019. For roads, footpaths, gardens, schools and private property, the ward's Assistant Commissioner. Papers include a no-objection letter (NOC) from police and the owner, and a fire certificate. | Even a shoot inside your own office goes into the timeline. Your building's owner must sign too. |
| Film City, Goregaon East | Its pages differ: the home page says 8 studios are available, the studios page lists 16 stages. Bookings are taken online. | A public studio, not our client or supplier. Check what is free for your dates. |
| Stages for live events | NMACC, BKC (opened 31 March 2023): theatres of 2,000, 250 and 125 seats. Jio World Convention Centre: 3 exhibition halls and 25 meeting rooms (as announced in 2022). Bombay Exhibition Centre: 6 halls, about 60,000 sq m. | Each venue has its own crew rules. Shoot interviews in a meeting room, away from hall noise. |
| Dates ahead | Dussehra on 20 October, Laxmi Pujan on 8 November and Bhaubeej on 11 November 2026. The Tata Mumbai Marathon is on 17 January 2027. | A festive film must be finished before your ads start. |
Sources as cited in each row, checked 4 October 2026. Places and bodies are named as facts about Mumbai, not as PromotEdge clients or suppliers. General guidance, not legal advice.
Our beliefWe know digital inside out, and we think like an Indian business.
/ 05 In their own words
What a clientsaid.
“I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. … This is just fabulous and the commitment they have shown.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 Cost
What affects the cost of a film in Mumbai.
We send the quote within 2 working days, against a written scope and an agreed script. Studio hire, cast, music licences, permission charges and travel are billed at actual cost, and you see each one before you approve it.
What affects the cost
- Set or no set. No temporary structure means faster ward permission.
- Where you shoot. Your office or plant, a public studio such as Film City, or a hired location.
- Shoot days. One site in one day, or several across Mumbai, Thane and Navi Mumbai.
- Languages. One master, or Marathi, Hindi, Gujarati and English versions.
- Cast and rights. Actors, voices and music, and where the film may run.
- Crew and travel. Our people flying in, or a partner crew.
How we quote
- A call about the viewer, the date and where the film will play
- A script outline, the permissions list and a written scope
- Shoot dates fixed only after your yes
What you get in the quote
- Script, shoot days and locations
- Mumbai permissions needed, and who arranges each
- Every version and language, by name, and cast and music rights
When you compare quotes, check who gets the BMC and police papers, and whether cast and music rights are in. A low quote can leave out both.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
In Mumbai
Video across India
Proof and reading
Got a film to make?
Tell us who must watch it.We'll plan the shoot from there.
Straight answers.
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We serve Mumbai through a servicing team based in cities across India. Films are planned and edited remotely, with reviews on video calls. We meet you in Mumbai at least once every three months, and for the recce and shoot days.
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Yes. BMC's 2019 policy treats shooting films and ads as a licensed activity. For private property the ward office decides, in 48 hours if no set is built, and the owner's no-objection letter is part of the papers. General guidance, not legal advice.
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Yes. A corporate film tells buyers and investors why to trust you. We script it around one job, shoot at your office or plant, and cut versions for the website, sales calls and social media. Our in-house team does the work, with partner agencies where a job needs them.
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Yes. Our language partners write scripts and voice-overs in Marathi, Hindi, Gujarati and English, and more on request. A good Marathi or Gujarati film is written in that language from the start, not translated at the end. We also add captions for sound-off viewing on phones.
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A one-site corporate film usually takes a few weeks from brief to final cut, mostly script and approvals. An event film shows its worth that week; a website film shows it in enquiries over the next months. We confirm the timeline in the quote.
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For a big shoot with cast and a set, probably yes. Laxmi Pujan falls on 8 November 2026. New cuts of footage you already own, such as short vertical festive edits, can still be ready if you send us the files this week.
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We won't claim that title. Ask each company who directs and who edits, and to show three films made for a goal like yours. Then ask who gets the BMC permission and whether cast and music rights are in the quote.