“Our sales team explains the same thing on every call, each differently.”
A 90-second film gives every salesperson the same clear answer to send before or after the call.
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Advertising · Video production · Explainer videos
Explainervideos
Since 201565+ in-house team6 cities
One clear idea beats five, and ninety seconds is enough for it.
A strategist calls you in one working day.
/ 01 Explainer videos
Say it once,clearly.
A product that needs the same explanation on every call needs a better explainer. PromotEdge scripts and makes 60 to 90 second films around the questions your buyers really ask, so they get your product fast.
Here is what we usually see: every salesperson explains it differently, and visitors still phone to ask what it does. Explainers suit a finance scheme, a machine with a new feature a software tool, a healthcare product or a real estate scheme.
A buyer wants four answers, in order: what problem it solves, how it works, why trust it, what next. For the whole company, see video production; for fuller work, 2D animation or 3D animation.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Styles
Explainer styles,and when each one fits.
| Style | How it looks | Suits | You receive |
|---|---|---|---|
| 2D character | Illustrated people telling a short story | Consumer products, finance, health | Script, characters, storyboard, film |
| Motion graphics | Icons, text and charts moving with the voice | B2B products, schemes, plans | Style frames, film, editable title cards |
| Live action | A presenter or your staff on camera | Services, product demos | Shoot, edit, graphics, film |
| Screen walkthrough | Your app recorded, with zooms and callouts | SaaS, apps, onboarding | Screens, voice-over, chapters |
| Whiteboard | A hand drawing the story | Training, step-by-step processes | Film and stills for slides |
| Live action with animation | Footage with animated labels | Machines, manufacturing | Shoot, animated inserts, film |
Every explainer comes with burned-in subtitles, because many people watch on mute, plus square and vertical cuts.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“People visit the product page, then phone to ask what it does.”
An explainer near the top of the page answers the first question before the visitor reaches for the phone.
“Our product is new, and nobody searches for it by name.”
A short film that starts from the buyer's problem beats a list of features.
“Dealers in smaller towns don't read our brochures.”
A short film in the dealer's language, sent on WhatsApp, is far more likely to be watched and passed on.
“Users drop off at sign-up because they don't get how the app works.”
A walkthrough of the first three steps, shown at the right moment, can cut the drop-off. We set it up so you can measure it.
We believe in process. Good results should repeat, not happen by luck.
Explaining the same thing on every call? Tell us what buyers keep asking and we will sketch the script. Get a free growth plan
/ 04 How it is made
From buyer questionsto a finished film.
A typical schedule for a 60 to 90 second animated explainer, with voice-over written at 130 to 150 words a minute. Live action depends on the shoot date.
- 01
Days 1-3: buyer questions
We talk to your sales or support team and list the questions buyers ask most.
- 02
Weeks 1-2: script
Read aloud and timed. You approve the words before anything is drawn.
- 03
Weeks 2-3: storyboard and style
Rough frames for each line, plus one or two finished frames that set colour and drawing style.
- 04
Week 3: voice-over
A voice artist chosen from samples, recorded in each language you need.
- 05
Weeks 3-5: animation
Animated to the recorded voice, with one round of changes to motion and timing.
- 06
Weeks 5-6: finish and versions
Music, effects, subtitles and the shorter or vertical cuts, placed on your page or in your ads.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A software (SaaS) firm needs a screen walkthrough of the first three steps. A dealer-led B2B (business to business) maker needs a short film dealers can forward on WhatsApp.
A D2C (direct to consumer) brand needs a 15-second version for ads. A finance scheme suits a 2D character story.
Who sets the rules
When an explainer runs as an ad, its claims fall under the ASCI Code. ASCI says it was formed in 1985 by advertising and media professionals to keep Indian ads decent, fair and honest.
Source: ASCI website, read 10 October 2026
- Start from the questions buyers ask. A film that answers them in order gets watched. A ranked list from your sales team.
- Write the script before any drawing. Words are cheap to change; animation is not. A timed script you approve.
- Show one finished frame first. Colour and style are settled before the long work. One or two style frames.
- Record the voice before animating. Motion is timed to the real voice, so it needs no re-timing. A voice track in each language.
- Add subtitles and vertical cuts. Many people watch on mute, on phones. Square and vertical versions.
AI in explainer videos: today and next
Today
Runway says you can generate and edit video, images and audio in one workspace, with a video model it calls Gen-4.5. ElevenLabs says it dubs into 90+ languages, Hindi included.
We would use both for rough animatics and trial voice tracks. We would not use them for the final film without a person checking every claim and every translated line.
Source: Runway and ElevenLabs websites, read 10 October 2026
Next
Our view: drafts will get cheaper, so a clear script will matter more than the tool. Ask us where AI could save time on yours
Already have a product video that nobody finishes? We can read it with you. Talk to us
/ 05 Cost
What an explainercosts.
Explainers are quoted per film, for an agreed length and style. Extra languages and cuts are priced per version.
What affects the cost
- Length: every extra 30 seconds adds script, drawing and animation time
- Style: motion graphics usually cost less than character animation
- Custom illustration, or adapted stock characters
- Live-action shoot days, if any
- The voice artist, and the number of languages
- Change rounds after the storyboard, and extra cuts
How we quote
- We ask what the film must explain, to whom, and where it plays
- We read your deck or product notes and suggest a style
- We fix length, style and change rounds in writing
- You get a quote within 2 working days, each extra language or cut on its own line
What you get in the quote
- Script, written to the agreed length
- Storyboard, with change rounds
- Illustration or motion graphics in the chosen style
- Voice artist and the first language recording
- The master film and the extra cuts you asked for
Stock music and stock illustrations carry their own licences, and those costs are shown separately.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
What people say
In their own words
“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
No pressure. No sales pitch.
Tell us what buyers keep asking.We'll show you the plan.
Straight answers.
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Length, style and languages set the price. A 60-second motion-graphics film usually costs less than a 90-second character animation, and live action adds shoot costs. We do not publish a price list; ask for a fixed price per film with change rounds written in.
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Usually 60 to 90 seconds for a product page and under 30 seconds for an ad. If the script won't fit in 90 seconds, the film is probably explaining two things. Make it two films, because two clear films beat one crowded one and each can sit in a different place.
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Five to six weeks is typical for an animated explainer, mostly on script and storyboard. Quick approvals on your side shorten it more than anything we can do. Longer scripts, live action and extra language versions add time. We confirm the timeline in the quote.
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Yes. The voice is re-recorded and the on-screen text changed, while the animation stays. Timing shifts a little because some languages run longer, so we check each version. Our language partners cover English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu, Kannada and more.
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Near the top of the product page, in sales emails and WhatsApp follow-ups, and as a short ad. It also works on mute at a trade-fair stall and in onboarding for customers or dealers. Cut a 20-second version for ads, and a captioned one for mute viewing.
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You should own the final film. Stock music, stock drawings and voice artists come with licences. Check that they cover every place you plan to use the film, including paid ads, before you sign off. Ask for the licence details in writing and keep them with the files.
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Use short films that answer one buyer question each. Put them where the deal moves: the product page, the first sales email and the WhatsApp follow-up. Busy buyers rarely watch long brand films to the end, but they will watch a short answer to their own question.
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Pick one number before you start: fewer 'what does it do' calls, more sign-ups or more enquiries from the page, and note today's figure. When it runs as an ad, our performance marketing team reports views, enquiries and the cost per qualified lead.