Bengali, Hindi and English
Pages and ads in the language the patient reads. Our language partners write them and our team checks them.
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Kolkata · Healthcare marketing · Labs, clinics, dental
Healthcare marketing in Kolkata
A patient needs a lab near them, a fair price and someone who picks up. We count the bookings that are made and kept.
A strategist calls you in one working day.
In short PromotEdge plans digital marketing in Kolkata for diagnostic centres, labs, clinics, dental and eye clinics, and wellness businesses. We make each branch easy to find on Google Maps, run healthcare PPC and SEO within Google's health rules, and count the calls and bookings. We do not run promotion for hospitals or individual doctors. Part of our digital marketing agency in Kolkata.
Written by Shivanand Mishra, Digital Marketing Lead with Rima ShawUpdated 12 Nov 2026
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 01 What our Kolkata healthcare work covers
What our healthcare marketing work covers in Kolkata
01
A Google profile for each branch
Each branch gets its own Google Business Profile (the free listing on Google Maps), with the right category, timings, photos and one phone number.
02
Healthcare PPC
Search ads on what patients type, such as a test name and an area, run within Google's health rules. Wrong searches are blocked and every call is counted.
03
Pages for each test or treatment
One clear page for each test or treatment, in the words patients use, checked by a doctor and a lawyer before it goes live.
WhatsApp reminders and one booking record
Reminders go only to patients who agreed. Calls, forms and WhatsApp chats land in one record, so a booking is not lost between desks.
Reviews, with no patient detail
We help you ask every patient for an honest review and reply to each one, without naming any patient or any detail of their care.
What people say
What clients say about PromotEdge
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content CreatorUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metalsBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCGABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsTalk to us
Want us to read your branch listings and say which three fixes come first? Send us the names of your branches
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 02 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
All marketing services
Four kinds of work. One plan.
Strategy and brand services
What to sell, to whom, and why they should pick you.
- Branding agency
- AI strategy consulting
- Fractional CMO and consulting
- Brand strategy
- Market research
- Marketing audit
- Media planning
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Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Product photography
- PR agency
- Newspaper ads
- Creative agency
- Radio advertising
- Outdoor advertising
- Video production
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Digital marketing services
Search, social, ads and websites that bring enquiries.
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.
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Martech and automation services
Marketing for your industry
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Healthcare marketing for Kolkata businesses: what we do
PromotEdge plans digital marketing in Kolkata for diagnostic centres, labs, clinics, dental and eye clinics, and wellness businesses. We make each branch easy to find on Google Maps, run healthcare PPC and SEO within Google's health rules, and count the calls and bookings.
We do not run promotion for hospitals or individual doctors.
/ 03 Healthcare PPC services in Kolkata
Healthcare PPC services in Kolkata: radius, language and hours
PPC (pay-per-click) means Google charges you when someone clicks your ad. For a Kolkata lab or clinic, three settings decide whether the click becomes a booking.
Radius and language. Kolkata and the rest of Bengal behave differently: TRAI counted 106.40 internet subscribers per 100 people in urban West Bengal and 45.58 in rural, against 76.59 for India, at the end of March 2026. So we set the area for each branch, not one number for the state, and run Bengali and English ads side by side, keeping whichever brings cheaper bookings.
Hours and Puja. Search ads run only when your phone is answered. Puja raises the price of attention: Storyboard18 reported in September 2025 that Durga Puja is India's second-largest advertising season after Diwali. We plan Puja budgets and branch hours in August, and test ads before Saptami. The method for Google Ads is on Google Ads in Kolkata.
/ 04 Also in Kolkata
Also in Kolkata, and your next step
Healthcare work in Kolkata draws on the other parts of our Kolkata team. Start where your branches need most help.
Also in Kolkata. Our local SEO for each branch, SEO for pages that rank, website design for the booking pages and Google Ads for the search plan around them.
Ready to start? Send us the names of your branches and a strategist calls you within one working day, by phone or WhatsApp. Ask for a free growth plan, or a free website audit. We say honestly if it is not a fit.
/ 05 Healthcare in Kolkata
Kolkata buyers and how they shape your healthcare marketing
A plan copied from another city can miss here. Four things change what you say, in which language and when.
One city, three mother tongues. In the 2011 Census, Bengali was the mother tongue of 61.45% of Kolkata district, Hindi of 22.84% and Urdu of 13.04%. A patient may ask a question in one language and read the answer in another. Our language partners write the Bengali or Hindi, and a native reader checks it.
Your patients are online. TRAI counted 21.01 million internet subscribers in its Kolkata service area at the end of March 2026. So every page and every listing is tested on an ordinary phone first.
West Bengal has its own clinic law. The West Bengal Clinical Establishments (Registration, Regulation and Transparency) Bill, 2017, as published in the Kolkata Gazette on 1 March 2017, names hospital, nursing home, clinic and laboratory "by whatever name called", and asks for registration and a licence that visitors can see. The Act has been amended since, so ask the state Health Department for the current text. This is general guidance, not legal advice.
Puja changes the hours. Durga Puja 2026 ran from Saptami on 18 October to Dasami on 21 October, and state offices shut from 15 to 26 October. Update the hours on your Maps profile and your booking page, so patients do not arrive at a closed door.
/ 06 Kolkata healthcare facts
What to check in Kolkata before you start healthcare marketing
| Item | What the record shows | What it means for your marketing |
|---|---|---|
| Clinic registration | West Bengal Bill No. 10 of 2017, Kolkata Gazette, 1 March 2017: no one may run a clinical establishment without registration and a licence, and the licence is kept where visitors can see it. The Act has been amended since. | Show your registration and charges the way the current Act asks. Ask the state Health Department for the text. |
| Google's health rules | Ads about a condition, surgery or fertility cannot use your own patient list or past website visitors (Google Ads policy, as set out on our healthcare Google Ads page). | The search itself has to do the work, so we manage the searches you pay for and the searches you block. |
| Puja 2026 | Saptami 18, Ashtami 19, Navami 20 and Dashami 21 October. State offices shut 15 to 26 October. | Update branch hours on Maps and the booking page in advance. |
Sources: West Bengal Bill No. 10 of 2017 (Kolkata Gazette, 1 March 2017, read 1 November 2026), Census 2011, TRAI (March 2026), West Bengal Finance Department holiday list, Google Ads policy, as carried on our healthcare and Kolkata pages. Places and bodies are named as facts about the city, not as PromotEdge clients.
/ 07 How we work
From first call to first report: healthcare marketing in Kolkata
- 01
The basics first
One phone number on every listing, a Google profile for each branch and one booking record. Ads sent to a wrong number are wasted.
- 02
A page for each test or treatment
Written in the words patients use, and checked by a doctor and a lawyer before it goes live.
- 03
Search ads and WhatsApp reminders
Healthcare PPC within Google's health rules, and reminders only to patients who agreed.
- 04
Count what happens next
A CRM report on bookings made and kept, by branch and by source, not only clicks.
- 05
Review every month
Money moves from what brings calls that are not kept to what brings bookings that are.
Led by Shivanand, Digital Marketing Lead
Our beliefWe look at your business first. Marketing comes second.
/ 08 Cost
How much does healthcare marketing cost in Kolkata?
We don't publish a price list. Ad spend goes to Google and Meta, outside our fee. Our fee depends on three things, and we price after the first call.
What affects the cost
- Branches. One lab or clinic, or several, each with its own profile.
- Tests or treatments. How many pages need writing and checking.
- Languages and channels. English only or Bengali and Hindi too; search ads, WhatsApp reminders, a booking record.
How we price it
- A free 30-minute call, by phone or WhatsApp
- We look at your listings, your calls and your booking record
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- A profile for each branch
- The pages, ads and reminders you choose
- A monthly report of bookings made and kept
Ask any agency whether it counts bookings that are kept, not only calls. For a planning range from public data (not our prices), try the marketing budget calculator.
How we deliver it, and why
How your business model changes the plan
A single lab or clinic wins on its front desk and its Google listing. A chain adds a profile for each branch and one booking record across all of them. A dental clinic plans a check-up patient and an implant patient apart. A wellness centre leans on reviews and reminders. Each needs a different first step, so we start from yours.
/ 09 Healthcare marketing in Kolkata
Patients search on Google and Maps, in aggregator apps (apps that list many labs and compare prices) and in family WhatsApp groups. The front desk decides the booking, backed by a CRM (one place for every enquiry). So we start with the basics: one phone number on every listing, a Google profile for each branch and one booking record.
Our wider view of the trade is on our healthcare marketing page, and the method for search ads is on Google Ads for healthcare.
We do not run promotion or lead generation for hospitals or individual doctors, because a patient who picks a doctor on promotion, not skill, may be put at risk. For hospitals we do design, websites and systems: see hospitals and clinics and doctors.
Not sure where your listings stand? Ask for our free website audit. A person looks at up to five public pages and gives you your top three fixes.
Keep exploring
More services in Kolkata
The expertise that fits your business, and the places we work.
Healthcare marketing FAQs for Kolkata
Short answers. For anything else, call or WhatsApp us.
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It plans how patients find your lab or clinic and how a call becomes a booking. For us that means a Google profile for each branch, healthcare PPC and SEO within health rules, pages for each test or treatment, WhatsApp reminders with consent, and a report of bookings made and kept.
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No. We do not run promotion or lead generation for hospitals or individual doctors, because a patient who picks a doctor on promotion, not skill, may be put at risk. We do their design, websites and systems. Labs, diagnostic centres, clinics run as businesses, dental and eye clinics and wellness centres get our full service.
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PPC means pay-per-click: Google charges you when someone clicks your ad. For a condition, Google does not let you aim ads at your own patient list or past website visitors, so the search does the work. We manage the searches you pay for, the searches you block, the area and the hours.
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It can, if each branch has its own profile with the right category, timings and phone number, a page for each test and honest reviews. We fix those first because they cost little and show results quickly. Then we count calls and direction requests branch by branch.
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Yes. Our team plans each page and ad, and our language partners write the Bengali or Hindi. A native reader checks it. We suggest a Bengali version when your patients use it, and we test it against English first.
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A clinical establishment in West Bengal works under the state's Clinical Establishments Act of 2017, which asks for registration and a licence that visitors can see. The Act has been amended since, so ask the state Health Department for the current text. This is general guidance, not legal advice.
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Calls, forms and WhatsApp chats go into one booking record, tagged with the ad or listing that brought them. The monthly report shows bookings made and bookings kept, by branch. Clicks and impressions are shown too, but they do not decide what stays.
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Our office is Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake. The people who audit your listings and plan your pages work there, so you meet the people who do the work, not only a salesperson. Call ahead and we will keep time for you.
Running a lab, clinic or dental clinic in Kolkata?
Show us your branch listings. We'll show you the first three fixes
Planning for Puja? Tell us your branch hours and we will work back from them.