“Our traffic fell and no Google update explains it.”
Usually the cause is on the site: a blocked section, lost redirects or a template change.
/ 01 SEO audit services
Find out what'sholding your site back.
An audit is useful only if it names the fix to make first. PromotEdge's free 12-point SEO audit helps businesses deciding whether SEO is worth it, for projects we think we can help.
A full audit starts every ongoing SEO project. Both end in fixes ranked by impact and effort.
The free audit is a real part of the full one, not a teaser. Both use your own Search Console and analytics data. Within ten minutes of opening the report, you know the three to five fixes for this week.
We'd rather be blunt than pleasing. If the real problem is a page that doesn't convert or a site that needs rebuilding, the report says so and points to conversion optimisation, Google Ads or a new website.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 The 12 points
What we check,and what you get.
| Check | What we look for | What you receive |
|---|---|---|
| 1. Crawling and indexing | Pages Google can't reach or skips | Blocked pages and fixes |
| 2. Mobile speed | Core Web Vitals: main content within 2.5 seconds, tap response within 200 milliseconds, layout shift under 0.1 | Slowest templates and causes |
| 3. Mobile experience | Missing content, tap targets, covering pop-ups | Phone screenshots |
| 4. Site structure | Page depth, internal links, orphan pages (pages nothing links to) | A link map |
| 5. Titles and headings | Missing or duplicate titles, descriptions, H1s | Rewritten priority titles |
| 6. Content and intent | Whether key pages answer their search | Pages to improve, merge or create |
| 7. Duplication and cannibalisation | Thin, near-duplicate and competing pages | Which page owns which search |
| 8. Structured data | Schema present, valid and matched to the page | Errors and needed schema |
| 9. Local presence | Business Profile, listings, reviews | Fixes and a review plan |
| 10. Backlinks | Authority, risky links, competitor gaps | Links worth earning |
| 11. Competitor gap | Searches competitors win and you don't | Searches to chase first |
| 12. AI search readiness | Answer-first structure, FAQ and company markup, AI crawler access | What stops AI tools quoting you |
Findings are ranked by severity (critical, important, nice to have) and effort (quick win, medium, strategic). Industry changes what we check first: specification pages for an industrial company, project and location pages for a real estate developer, and location and service pages for a diagnostic chain.
/ 03 Signs you need one
When an auditis worth doing.
“We're about to redesign the website.”
A rebuild without a redirect plan can lose years of rankings overnight. Audit first, then launch.
“Our pages sit on page two and never move.”
Something specific holds them back: thin content, competing pages, weak internal links or slow templates.
“We're comparing SEO agencies and every proposal looks the same.”
Get a second opinion before signing with any agency, including us. Not sure SEO is the problem? Choose an audit over full SEO services.
“We changed agency and don't know what we've inherited.”
You get a neutral baseline of the site, links and content before the next plan.
“Nobody has looked at the site properly in a year.”
Sites drift. Plugins and template changes quietly break things that used to work.
Want the free 12-point audit? Send your website address, and we will start there. Get a free SEO audit
/ 04 How it works
From your URLto a fix list.
- 01
Share access
Send your website address and add us as a read-only user on Google Search Console and, ideally, Google Analytics. A short call covers your goals.
- 02
Crawl and review
We crawl the site and check rankings, competitors, backlinks and AI search readiness against the twelve points.
- 03
Prioritise
Every issue is ranked by how much it hurts and how hard it is to fix.
- 04
Report
A plain-language report with evidence and a fix list for your developers. We confirm the delivery date when you share access.
- 05
Walk through
An optional 30-minute call on what we would do first in your position.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
- Read your Search Console first. It shows what Google shows searchers, not a tool's guess. The searches and pages that already earn clicks.
- Crawl the site, then read key pages by hand. Tools flag hundreds of issues. Reading the page tells us which matter. Evidence beside every finding.
- Rank each fix by effect and effort. Your developers have limited hours. Quick wins at the top of the list.
- Walk you through it in plain words. An audit is worth only the fixes that get made. An optional 30-minute call.
AI in an SEO audit: today and next
Today: the basics still decide
Google says a page must be indexed and eligible to show in Search with a snippet to appear in AI Overviews or AI Mode. It adds that there are no additional technical requirements, and no new files or markup are needed. So our AI readiness check covers crawling, indexing, text content and matching structured data.
Source: Google Search Central, AI features and your website, page updated 10 December 2025, read 10 October 2026
Next
Our view: expect the basics to stay the test. Want your site read the same way? Ask us.
Facing a migration or a sudden drop in rankings? Tell us when you get in touch. Talk to us
/ 05 Cost
What affects the cost of an SEO audit.
The 12-point audit is free, with no obligation, for projects we think we can help. The full audit is included when you start an SEO engagement, or quoted on its own against the size of your site.
What affects the cost
- Site size: pages, products and languages
- Platform: WordPress, Shopify, Magento or custom
- Server logs and CMS access
- Competitors studied in depth, and any migration or recovery planning
How we quote
- You send your website address and add us as a read-only user on Search Console.
- We crawl the site and tell you which parts of the full audit it needs.
- We send a written list of what we will do.
- We send the quote within 2 working days, with each optional extra on its own line. You approve it before we start.
What you get in the quote
- The crawl, log-file and rendering checks if access allows
- The content inventory, competitors studied and AI citation baseline
- The ranked fix roadmap, with a walk-through call
Paid audits carry GST. You add us as a read-only user, so there's no need to send passwords.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefWe're professionals. We'd rather be blunt than pleasing.
After the audit
Where the findingsusually lead.
The services an audit most often points to.
Search
Fixes that pay back faster
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us where your site lets you down.We'll show you the fixes.
Straight answers.
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Yes, for projects we think we can help; we take a limited number. There is no obligation to hire us, and the report is yours to use with any agency. If we're not the right next step, the report says so.
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The free audit covers the twelve checks that most often decide whether a site can rank. The full audit adds log-file analysis, rendering checks, a content inventory, competitor deep-dives and an AI citation baseline, and ends in a roadmap you can hand to your developers.
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We confirm the delivery date when you share access. Facing a migration or a sudden ranking drop? Tell us when you get in touch, and we look at that first. The report arrives as one plain-language document with the fix list ranked, plus an optional 30-minute walk-through call.
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Your website address and read-only access to Google Search Console. Analytics access helps connect issues to enquiries. CMS (content management system) access is only for the full audit. We audit WordPress, Shopify, WooCommerce, Magento and custom builds. Every access is read-only, and you can remove it at any time.
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Ask for a sample report first. A good audit names the three to five fixes that matter most, in plain words, with evidence. Be wary of a 200-page tool export with no order, or an audit that ends in a sales pitch.
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Yes. An audit is done online, so your city doesn't change the work. Our servicing team is based in cities across India, and meets ongoing clients in their city every three months. The report reads the same wherever the site is hosted, and the walk-through call works over video.
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You can run a crawl yourself with tools like Screaming Frog and Search Console. The hard part is knowing which of the hundreds of flagged issues matter for your site, and in what order. That's what the audit adds: a ranked list, with evidence, that your developers can act on.
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Yes. AI search readiness is one of the twelve points: answer-first structure, FAQ and company markup, and AI crawler access. The audit shows what stops AI tools quoting you. For deeper work, see our AI SEO service, also called GEO (generative engine optimisation) and AEO (answer engine optimisation).