Search campaigns
Ads on the exact searches your buyers type, with negative keywords added weekly so you stop paying for wrong clicks.
Kolkata · Google Ads · PPC
PPC servicesin Kolkata
Since 201565+ in-house team6 cities
A click costs money whether or not the phone rings. You see what each rupee of ad spend brought back.
A strategist calls you in one working day.
/ 01 Google Ads agency in Kolkata
Ads that bring calls,not just clicks.
A click is easy to buy, and a phone call is harder to earn. PromotEdge plans, builds and manages PPC campaigns on Google Search, Maps, YouTube and Performance Max for Kolkata businesses that need enquiries quickly.
You see what your ad spend brought back in calls, forms and sales.
PPC means pay-per-click: Google charges you only when someone clicks your ad. It is the quickest way to reach people searching today, and the quickest way to burn money if nobody checks what they typed.
When we open an account, we check three things first. Which search terms triggered your ads? Do calls and forms count as conversions? Does the location setting match where you deliver?
We report cost per enquiry and cost per sale, not impressions, and the account is opened in your company's name. The full method is on our national Google Ads management page. Here we cover what changes in Kolkata.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we manage
Six parts ofa working account.
Bengali, Hindi and English ads
Our language partners write the Bengali and Hindi, and our team briefs and checks every ad.
Location and schedule
Ads shown only where you deliver and when someone can answer, with separate bids by area.
Call and form tracking
Every call, form and WhatsApp enquiry counted, so Google learns which clicks become buyers. It feeds our performance marketing in Kolkata.
YouTube and Performance Max
Video and cross-network campaigns when search runs out. For Facebook and Instagram, see Meta ads.
Landing pages
A page that matches the ad and opens fast on a phone. Our conversion rate optimisation work covers this.
What we believe
We start with logic and your numbers, not with ideas we happen to like.
/ 03 PPC in Kolkata
Language, location and the Puja calendar.
Google Ads has the same buttons in every city. In Kolkata, three settings matter more than usual.
Language is a setting, so use it. Google Ads supports Bengali as a targeting language. In the 2011 Census, 86.22% of West Bengal gave Bengali as their mother tongue, but Kolkata district has a much larger Hindi and Urdu share. We run Bengali and English ads side by side and keep whichever brings cheaper enquiries.
Kolkata and the rest of Bengal behave differently. TRAI counted 68.74 internet subscribers per 100 people in West Bengal including Kolkata at the end of March 2026: 106.40 in urban areas, 45.58 in rural, against 76.59 for India. So we set budgets and bids by area, not one number for the state.
Puja raises the price of attention. Storyboard18 reported in September 2025 that Durga Puja is India's second-largest advertising season after Diwali, with ad spends up 10-15% on 2024. Plan Puja budgets and test ads in August, not on Saptami.
Planning for Puja? Tell us your dates and budget and we will work back from them. Get a free growth plan
/ 04 Kolkata PPC calendar
Dates and datawe plan campaigns around.
| Item | Kolkata date or fact | How we use it |
|---|---|---|
| Puja 2026 | Saptami 18, Ashtami 19, Navami 20 and Dashami 21 October; state offices shut 15-26 October. | Raise budgets in the run-up. Pause B2B ads if nobody is at the desk. |
| Puja sponsorship | Puja committees raised sponsorship rates by about 15% on average in 2025 (Forum for Durgotsab, via The Federal). | Offline Puja media is dearer too. Compare cost per enquiry across both. |
| Trade shows | East India Print & Pack, 27 to 29 November 2026. Indian Houseware Show, 9-11 January 2027. India Energy Week, 28-31 January 2027. | Run search and remarketing ads for a few weeks around a show, with your stall number. |
Sources: West Bengal Finance Department, The Federal (September 2025), trade-fair listings, Construction World (August 2026). Last checked 3 October 2026. Events are listed for timing only; none is a PromotEdge client.
/ 05 Our process
From auditto a steady cost per lead.
- 01
Audit or plan
A read-only audit of search terms, tracking and settings, or a keyword and cost plan for a new account.
- 02
Set up tracking
Calls, forms and WhatsApp clicks recorded as conversions, then checked with test enquiries.
- 03
Launch small
A tight set of campaigns on the searches most likely to buy, on a daily budget you can afford to learn with.
- 04
Cut, grow and review
Weekly search-term cleaning and ad tests. Each month: cost per enquiry and per sale, with the festival calendar in view.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A retailer needs location and hours in the ad. A B2B (business-to-business) maker pauses ads when nobody can take calls.
- Read the search terms first. They show what people really typed before they clicked. A list of wasted terms to block.
- Count calls and forms as conversions. Google learns which clicks become buyers. Test enquiries matched to the account.
- Test Bengali and English side by side. Language changes the cost of an enquiry. A head-to-head result.
- Bid by area. Central Kolkata, the suburbs and the districts behave differently. Separate bids for each.
Go deeper: Kolkata's language and calendar
Languages across West Bengal
Census 2011, West Bengal: Bengali 86.22%, Hindi 6.96%, Santali 2.66%, Urdu 1.82%, Nepali 1.27%. City campaigns need Hindi and English groups as well.
Source: Census of India 2011, via Down To Earth
Other peaks
Saraswati Puja falls on 23 January 2026, Poila Boishakh on 15 April and Kali Puja on 8 November. Park Street hosts a Christmas festival every December. Book Fair 2026 ran 22 January-3 February at Salt Lake, with 32 lakh visitors (ETV Bharat, February 2026). Each peak gets its own ads, set up weeks ahead.
Source: West Bengal Finance Department holiday list, West Bengal Tourism and ETV Bharat, checked 3 October 2026
AI in Google Ads: today and next
Today: AI Max for Search
Google says AI Max for Search campaigns adds improved search term matching, better text customization of headlines and descriptions, and final URL expansion. Bengali ad copy still needs a person who writes Bengali.
Source: Google Ads Help, AI Max for Search campaigns, read 10 October 2026
Next
Our view: more choices will move into automation. Your conversion count, your location settings and your Puja calendar stay in human hands.
Want us to read your search terms report? We will show what is wasting money. Talk to us
/ 06 Cost
What PPC in Kolkata costs.
We don't publish a price list. Our fee is quoted after a first conversation and is separate from the money you pay Google. We send the quote within 2 working days.
What affects the cost
- Monthly ad spend, which is separate from our fee
- Campaigns and languages: English only, or Bengali and Hindi too
- Tracking work: call tracking, CRM (customer records) links, offline sales
- Landing pages: yours, or new ones
- Seasonal pushes such as Puja and trade shows
How we quote
- We talk about what an enquiry is worth to your business, and check your account and tracking
- You get a written plan and a quote with our fee and the daily ad spend on separate lines
What you get in the quote
- Our management fee, and set-up if needed
- The campaigns, languages and tracking we will run
Ask any PPC agency three things: is the fee fixed or a share of spend, who owns the account, and is GST added on top.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Paid media,and more in Kolkata.
The national Google Ads service, the other paid channels, and our other Kolkata pages.
In Kolkata
Paid media
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupStraight answers.
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Enough to get a fair number of clicks on your main searches every day, so the results mean something. A narrow B2B product needs less than a crowded consumer category. Start with a free 30-minute call and one-page plan, and we suggest a daily spend. Our fee is separate.
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Yes. Google Ads supports Bengali as a targeting language. Our team plans the campaign and our language partners write the Bengali copy. We test Bengali ads against English ones and keep the version that brings cheaper enquiries. The same goes for Hindi.
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Yes. Google Ads campaigns for Kolkata clients are planned and managed from our office at Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake. Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them.
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Yes. Come to Sector V, or we will visit you, for the first meeting and every monthly review. The person across the table is the one changing your bids. You can ask to go through the search terms report together.
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Plan it in August and start tests in early September. Puja 2026 holidays run from 15 to 26 October, and competition for clicks is heavy by late September, which leaves little time to learn. Early tests show which ads and languages to back.
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You do. The Google Ads account is set up in your company's name and we work in it with the access you grant. If you leave, the account, its history and its data stay with you, so nothing has to be rebuilt.
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Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice. You keep your accounts, logins and files, because the Google Ads account is in your company's name. We confirm the exact terms in the quote, before you approve it.