“Best sellers get hardly any impressions.”
Often the title is a short internal name. Google matches searches to title words.
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Google Shoppingads
Since 201565+ in-house team6 cities
A Shopping ad is only as good as the product data behind it. Show the right product at the right price, then count what it sells.
A strategist calls you in one working day.
/ 01 Google Shopping ads agency
Your product feed decideswhat Google shows.
Google builds Shopping ads from product data, so a messy feed makes Google show the wrong products, or none. PromotEdge runs Shopping ads for online stores and catalogue brands across India, so more of the people who search for what you sell buy it from you.
Shopping ads show a photo, title, price and store name. Google builds them from your product list, called the feed, which sits in Google Merchant Center, a free tool. So the feed is the real campaign.
We work with D2C (direct to customer) brands, retailers and jewellers and industrial sellers, inside our Google Ads work. Sellers of wellness products in healthcare can run Shopping ads only within Google's health rules, so we check those first. Choose Shopping over plain Search ads when people compare products by picture and price.
A made-up example: ₹1 lakh of ads brings ₹4 lakh in sales, so ROAS (sales per ₹1 of ads) is 4. At a 25% margin you earned ₹1 lakh and spent ₹1 lakh. You broke even.
We start with logic and your numbers, so we bid by margin, not by ROAS alone.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we do and what you receive
Feed first,then the campaign.
| Part of the work | What we do | What you receive |
|---|---|---|
| Feed audit | Check the account, feed source and policy warnings | Errors ranked by sales at risk, each with a fix |
| Titles and descriptions | Put brand, product, key detail and variant first, because shoppers often see only about 70 characters | New titles for top products, and a formula for the rest |
| Data and labels | Fill gaps in brand, GTIN (the barcode number), GST-inclusive price and stock. Add custom labels | A clean feed and a label guide |
| Campaign build | Group products by label, bid per group, start with top sellers, test against Performance Max | A campaign map and a recommendation |
| Tracking and reports | Connect sales to Google Ads and read ROAS against margin | A monthly report with spend, sales, ROAS and margin |
Merchant Center and the ad account should sit in your company's name, with us added as managers.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Half our products show "disapproved".”
Common causes are missing data, a price that differs from the website, or a policy issue. We fix the source.
“Ads spend on cheap products that never profit.”
Custom labels group products by margin or sales, so each group gets its own bid.
“Performance Max hides which products sell.”
One big total can hide product results. We check whether a separate Shopping campaign gives more control.
“A sold-out item is still advertised.”
Google reads a hosted file or Sheet about once a day. We set the refresh to match how fast your stock changes.
Want us to read your feed and say what Google sees? It takes one export. Get a free growth plan
Our beliefThink creative. Act on numbers.
/ 04 How we work
From feed auditto first sales.
Brief to first Shopping sales usually takes two to four weeks, and a large catalogue takes longer. We confirm the timeline in the quote. Our servicing team is based in cities across India.
- 01
Week 1: audit
We look at your business first and marketing second. We read your feed, warnings and sales.
- 02
Weeks 1 and 2: fix the feed
Titles, GTINs, prices, stock and images are corrected at the source, best sellers first.
- 03
Week 2: labels and tracking
Labels and sales tracking go in. Google says new labels can take 24 to 48 hours to appear.
- 04
Weeks 2 to 4: launch small
We test on best sellers at a budget you approve, then scale what works.
- 05
Every month: report
Spend, sales, ROAS and margin in plain numbers. What can't be measured can't be achieved.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C brand with a few hundred products starts with titles and labels. A jeweller or fashion seller with many variants needs clean size and colour data. A brand also selling on marketplaces or quick commerce needs one price everywhere, because Google compares the feed with your site.
- Audit the feed before spending. Ads cannot fix wrong data. A ranked error list.
- Write titles the way shoppers type. Google matches searches to title words. A title formula for your catalogue.
- Group products by margin. A cheap item with thin margin can eat the budget. Labels and bids by group.
- Start small, then test Performance Max. Small tests teach fast, and both campaign types use your feed. A side-by-side read by product group.
AI in Google Shopping ads: today and next
Today: titles
Google's AI Max for Shopping, still in beta, can rewrite product titles from your feed. A new title serves only if Google predicts it will do better. Otherwise your original runs. It currently works for English feeds only.
Source: Google Ads Help, AI Max for Shopping campaigns (beta), read 10 October 2026
Today: images and AI Overviews
Product Studio is a free set of AI image tools in Merchant Center. Google calls it experimental and says results can be unexpected, so a person checks every image. Shopping ads can also show within AI Overviews, in English, in India.
Source: Google Merchant Center Help and Google Ads Help, read 10 October 2026
Next
Our view: more title and image work will be automatic, so your clean data and margin numbers matter more. Want us to check yours? Ask us.
Stuck on a Merchant Center warning? Send us a screenshot. Chat with us
/ 05 Cost
What affects the cost of Google Shopping ads.
We don't publish a price list. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help. You pay Google for clicks. The quote comes within 2 working days.
What affects the cost
- Number of products, and how clean the feed is today
- Variants per product, such as sizes and colours
- Shopping, Performance Max or both
- Monthly ad spend
How we quote
- You tell us what sells best and what margin each group earns
- We check your feed and write a scope
- Our fee sits on its own line, apart from ad spend
What you get in the quote
- The feed audit and rewritten titles for top products
- Custom labels, a campaign map and the monthly report
Compare quotes on what each agency does to the feed. Ask who fixes disapprovals.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in Google Ads
Goes well with
The team on this work
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us what's not selling online.We'll show you the plan.
Straight answers.
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Shopping ads show your product photo, title, price and store name when someone searches for something you sell. Google builds them from your Merchant Center product data, not from keywords. You pay when someone clicks. They need a linked Google Ads account and a Merchant Center account.
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Google says Shopping campaigns run on the Shopping tab, Search, Images and Search Partner sites. Performance Max reaches YouTube, Display, Search, Discover, Gmail and Maps from one campaign, with less control over where. We usually start with Shopping for top sellers and test Performance Max once conversion data is clean.
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You pay Google for clicks and pay us for the work. We don't publish a price list. We quote after a first conversation, against a written scope. Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice. You keep your accounts, logins and files.
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Put the most important words first, because shoppers often see only the first 70 characters or so. Google allows up to 150. Include brand, product name, key details such as material or size, and the variant. Leave out price, offers and your company name.
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No. Google does not allow services, real estate, financial products such as insurance, or most vehicles in Shopping ads. Real estate brands do better with Search ads. Medicines and supplements are restricted. This is general guidance, not legal advice. If Shopping ads are the wrong tool for you, we say so.
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No. Results depend on your products, prices, rivals and Google's changes. We forecast ROAS for your catalogue before you spend and set it against your margin. We check the feed first, start small on best sellers and report sales, ROAS and margin every month.