“The site lists three dentists. The board outside shows two.”
Keep one doctor list for the site, board, bills and prescriptions, so every name and number matches. See our screen design work.
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Industries · Healthcare · Dentists · Dental clinic website
Dental clinic website what to show and how it works
For dentists and clinic owners. See what a clinic site should carry, how its form should work, and where the dentists' code sets limits.
A strategist calls you in one working day.
/ 01 Dental clinic website
What a dental clinic website covers, and where the rules step in
A dental clinic website is where a patient checks who the dentists are, what the clinic treats, where and when it opens, and how to ask for an appointment. In India the dentists' code of ethics also limits what it may show.
PromotEdge designs and builds the website and the booking system behind it. Our work for dental clinics stays inside the dentists' code, so we do not build testimonial pages, before-and-after galleries or recorded-consultation videos.
The dental regulator is now the National Dental Commission (NDC), which took over from the Dental Council of India. On 14 October 2026 its ethics board told registered dentists to follow the code on advertising, confidentiality and signboards. See also our dentists page.
Facts come from official papers opened on 1 November 2026. Where we found no text, we say "check the current text". This is general guidance, not legal advice. Your State Dental Council or lawyer has the last word.
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/ 03 The checklist
Dental clinic website checklist, item by item
"Code" means the Revised Dentists (Code of Ethics) Regulations, 2014. The NDC advisory is about social media. Where a clause names signs or letterheads, we read a website as following the same line.
| Page item | What the source says | What to do on the site | Where to check |
|---|---|---|---|
| 1. Dentist profile | A dentist shows the registration number in the clinic and on prescriptions, certificates and receipts (3.4.1). Only recognised degrees go after a name (3.4.2). Letters such as M.I.D.A. are not qualifications (8.9.3) | One profile per dentist: name as on the register, recognised degrees, registration number, clinic days. No membership letters | Code, 3.4 and 8.9.3 |
| 2. Specialist title | No specialist claim on signs or stationery without a special qualification that the Council recognises. A dentist may still practise every branch with proper training (8.3.3) | Say "specialist" only with that qualification. Otherwise list the treatments | Code, 8.3.3 |
| 3. Treatment pages | A website may carry treatment details if all of it is factual (8.2.9). Sketches and diagrams of the human system are not unethical (8.3.1) | One page per treatment: what it is, visits, aftercare, risks. Use diagrams. Promise no result | Code, 8.2.9 and 8.3.1 |
| 4. Fees | The clinic shall state the cost of a procedure and give an estimate. There is no bar on displaying fees (5.7.1) | A fees page that says what each price covers, and a line that a written estimate follows the check-up | Code, 5.7.1 |
| 5. Offers and camps | Clause 8.1.3 bars being tied to false or misleading advertising that promises inducements, rebates and false benefits. Clause 8.1.2 bars advertising that gives an unfair advantage by cold-targeting vulnerable groups, such as camps in schools and old age homes, handbills and claim vouchers | Our advice, not the code's words: leave discount banners, vouchers and "free check-up" blocks off the site | Code, 8.1.2 and 8.1.3 |
| 6. Photos and video | The NDC advisory names recording consultations and procedures, and before-and-after photographs. A self-photograph on a letterhead or signboard is unethical (8.3.1) | Show rooms and equipment, with no patient in frame. Ask your council before adding a dentist's photo. Our signage work keeps the board in line | NDC advisory; Code, 8.3.1 |
| 7. Patient reviews and quotes | The advisory lists publishing patient testimonials | Do not embed a review feed or quote patients. We read a feed on your page as a testimonial | NDC advisory |
| 8. Claims of being better | A claim to superiority or special skills over others is unethical (8.2.8). The advisory also lists misleading treatment claims | Write facts: treatments, equipment, hours, address. Leave out words that rank one clinic above others | Code, 8.2 and 8.2.8; NDC advisory |
| 9. Clinic name and board | Call the place a dental clinic. "Dental hospital" needs in-patient surgical care and the state's requirements (8.10). A disproportionately large sign is unethical (8.1.5) | Use the registered name. Match site and board letter for letter, as in our brand guidelines | Code, 8.10 and 8.1.5 |
Go deeper
Read more about Dental clinic website
Deeper reading if you want the research behind the plan.
Appointment request form and patient data
What to ask on the form
Our view: ask only what the desk needs.
| Field on the form | Ask it? | Why |
|---|---|---|
| Name, phone, preferred day and time | Yes | The desk can call back and offer a real slot. |
| Treatment, from a short list | Yes | It routes the request to the right dentist. |
| A child's age | Yes, with a parent's details | A child's data needs a parent's consent. |
| The problem, in a free text box | Leave it for the visit | It collects health data you may not need to book. |
Source: DPDP Act, 2023, section 6 and Code, 4.2, opened 1 November 2026
Dates and children
The DPDP Rules, 2025 were published on 13 November 2025. The notice rule (rule 3) starts 18 months later, about May 2027. From then a child's data will need a parent's consent (section 9), with a narrow exemption for a clinic's health care. Ask your lawyer whether a booking form or website tracker falls inside it.
Source: DPDP Rules, 2025, rules 1(4) and 3, opened 1 November 2026
Speed, phones and access
Targets to test against
Test on a phone first, on mobile data. Google measures at the 75th percentile of visits. The access targets come from WCAG (Web Content Accessibility Guidelines) 2.2. They are web standards, not an Indian rule we read.
| What to check | Target | Source |
|---|---|---|
| Main image or heading appears | 2.5 seconds or less | Google, Web Vitals |
| Page answers a tap | 200 milliseconds or less | Google, Web Vitals |
| Layout jumps while loading | 0.1 or less | Google, Web Vitals |
| Text against its background | 4.5 to 1 (3 to 1 for large text) | W3C, WCAG 2.2, 1.4.3 |
| Buttons and links you tap | At least 24 by 24 pixels | W3C, WCAG 2.2, 2.5.8 |
Source: Google web.dev and W3C, opened 1 November 2026
Prescriptions, records and the clinic system
What a prescription must carry
On 23 October 2026 the NDC listed what every prescription, paper or electronic, must carry: the dentist's name and registration number, recognised qualifications, the clinic's address with PIN code, an emergency number, the patient's name, age and gender, the date, and the dentist's signature, or a stamp where these are not printed. Check any e-prescription template in your clinic software against it. We design the forms and templates. The code asks for records to be kept for at least three years (3.3.1).
Source: NDC notice M-2749, 23 October 2026 and Code, 3.3, opened 1 November 2026
/ 04 Sound familiar?
Common problems for dental clinic sites
“Our template has a smile gallery and a patient reviews slider.”
Take both out. The NDC advisory of 14 October 2026 warns against before-and-after photographs and patient quotes. Show rooms, equipment and diagrams.
“A visitor cannot tell what a root canal costs, so the desk answers the same call all day.”
The code lets a website carry treatments and fees if they are factual (clause 8.2.9). Add a fees page that says what each price covers.
“The enquiry form has a big box that says "Tell us your problem".”
Ask for a name, a phone number and a day. From about May 2027 the Digital Personal Data Protection (DPDP) Act will limit consent to the data needed. Our booking and request-list set-up gives each request an owner.
“The site takes six seconds to open on a phone.”
Google's target is a main image or heading within 2.5 seconds. Compress images and drop unused scripts. We test each website build on a phone first.
/ 05 Cost
What affects the cost
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute call. Domain and hosting are billed separately.
What affects the cost
- Dentists, branches and treatments. Each needs its own pages.
- Clinic software. Linking the form to software you use adds time.
- Review rounds. Your council or lawyer check adds time.
How we price it
- We talk for 30 minutes about your clinic
- We list every page, form and print item
- A written quote follows within 2 working days
What you get in the quote
- The pages, forms and booking set-up in scope, and what you give us
How you pay
| Way of working | When it fits |
|---|---|
| Website project | Usually 4 to 6 weeks |
| Monthly support | Minimum 3 months, 30 days' notice |
Treatment advice and the reading of the code are yours.
Our beliefChange is the only constant.
/ 06 Rules to know
Who sets the rules for a dental clinic site
Opened on 1 November 2026. General guidance, not legal advice. Check the current text.
The code and the advisory. The 2014 dentists' code still sits on the regulator's list. Clause 8.1 lets a dentist advertise with decorum, and 8.2.9 allows a factual website. The NDC advisory of 14 October 2026 sends all registered dentists to clauses 8.1 to 8.3 and warns of a show-cause notice, suspension or removal from the register.
Who the regulator is. The NDC Act, 2023 puts professional conduct under the NDC's ethics board. Notification S.O. 1446(E) of 19 March 2026 brought section 58(1) into force. That section repeals the Dentists Act, 1948 and dissolves the Dental Council of India from a date the Central Government appoints. We found no notice naming that date. The NDC's list of regulations shows no newer code.
The NMC notice of 6 October 2026. The NMC guidelines are written for doctors registered with the National Medical Commission and for clinical establishments. We read all 13 pages and found dentists nowhere, so we did not use them as a rule here. If your clinic is a registered clinical establishment, ask your lawyer.
Registration of the clinic. The central Clinical Establishments portal says the Act covers clinics of all recognised systems, including single-doctor ones, and that charges and facilities are shown at a conspicuous place. It does not name dental clinics. Ask your state health department.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
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“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
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Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
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Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
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Dentist or clinic owner?
Tell us your dentists and treatments. We will show you what the site should carry
Common questions
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Each dentist's name, recognised degrees and registration number, the treatments offered, a fees page, the address with PIN code, opening hours, an emergency number and an appointment request form, with a privacy note on what the form collects. Keep every claim factual.
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Avoid them. The NDC advisory of 14 October 2026 warns against before-and-after photographs, and the code bars boasting of cases (clause 8.2). The advisory is about social media, so ask your State Dental Council about a website. Diagrams and models are safer.
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It is risky. The NDC advisory of 14 October 2026 lists publishing patient testimonials, and we read a review feed on your own page as one. Ask your State Dental Council before you add it. Never write or edit a review yourself.
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Yes. Clause 8.2.9 of the 2014 code of ethics says a website may carry treatment details and fees, if the information is factual. Clause 5.7.1 says the clinic shall state the cost of a procedure and give an estimate, with no bar on displaying fees.
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The notice is written for doctors registered with the National Medical Commission and for clinical establishments. We read all 13 pages and found dentists nowhere. Dentists answer to the National Dental Commission. If your clinic is also a clinical establishment, ask your lawyer.
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Collect only what you need to book: a name, a phone number and a preferred day. From about May 2027 the DPDP Act, 2023 will limit consent to the data needed for the stated purpose. Keep the rest for the visit.
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Only with a special qualification that the Council recognises. Clause 8.3.3 of the dentists' code bars a specialist claim on signs and stationery without it. It names signs, not websites, so apply the same line online. A dentist may still practise every branch with proper training.
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PromotEdge publishes no price list. The cost moves with the number of dentists, branches and treatment pages, whether the form links to your clinic software, and the review rounds with your council or lawyer. A written quote follows within 2 working days.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.