“We rank for "what is" searches. Students read them. Buyers don't.”
Move the effort to use-case, integration, comparison and pricing searches, and report signups by page. Definitions bring readers who are months from buying, if ever.
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Industries · SaaS & tech · SEO
SaaS SEOfor B2B software
Since 201565+ in-house teamKolkata office, 5 team bases
Pages your buyers read just before they book a demo, counted as pipeline in your CRM.
A strategist calls you in one working day.
/ 01 SaaS SEO agency
Past your first customers?Make search a sales channel.
Software buyers rarely stop at your category name, and the searches closest to a purchase are about the job they need done or a rival's alternatives. PromotEdge does SEO (search engine optimisation) for B2B (selling to other businesses) software companies.
We build the pages buyers read just before they choose a tool. We make your help centre easy to find, and trace every signup and demo back to search. So SEO adds pipeline your sales team can close.
SaaS (software as a service) is software sold as a subscription. Its buyers search the job they need done, the tool they already use, or a rival's name with "alternative" after it. Those searches sit at the bottom of the funnel, the path from first hearing of you to paying. That is where people decide.
This page is for software companies past the earliest stage, with paying customers and a sales team. SEO is one part of our SaaS marketing work, and the full method is on the SEO services page. Still finding your first customers? See SEO for startups.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forSaaS companies.
All 8 services in one place. Tap one to see how it works.
AI search optimisation
See what ChatGPT, Perplexity and Google's AI Overviews say about your product.
GoogleSEO audit
Fixes for browser-built pages and test copies left open to search.
GoogleContent marketing
Use-case pages, templates and help articles your product team checks.
Localisation
Pages for US, UK and Middle East buyers, with local spelling and proof.
CRM and automation
A search source on every form and trial.
Analytics and tracking
Search Console and GA4 (Google Analytics 4) tied to signups and demos.
GoogleB2B lead generation
Lead generation beside search, for demos search cannot bring yet.
LinkedInSaaS marketing
The whole marketing plan for a software company.
Our beliefOur job is to impress your customers, not you.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For SaaS companies
6 items
- Privacy policy and consent noticeDPDP Rules, 2025 ask for a clear consent notice. Source: PIB, 17 Nov 2025.
- A pricing page that answers buyer questionsGood practice: plan limits, billing cycle and GST invoices.
- An integration page for each tool you connectGood practice: real set-up steps, not a logo wall.
- Comparison pages with dated, provable factsASCI code: comparisons must be factual and capable of proof.
- Help articles open to searchGood practice: one task per article, linked to the feature page.
- A search source on every form and trialGood practice: it shows which pages bring signups.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“A rival's "alternatives" page ranks for our own brand name.”
Build your own comparison pages on facts a rival can't dispute, and keep them current. Someone searching your name with "alternative" is deciding right now.
“We sell to the US, and Google shows Americans our India page.”
Give each market its own version where price, currency or proof differ, and tie them together with hreflang tags. Set up wrongly, Google may ignore them.
“Marketing counts SEO leads. Sales says none of them closed.”
Pass the search source into your CRM (customer relationship management) software with each form and trial. The report then shows leads sales accepted, pipeline and won deals from search.
“We launched a new plan, and our pricing page still shows the old one.”
Give every page an owner and a check date, and send a reminder when a feature it mentions changes. A person on your product team signs off every change.
Marketing and sales count SEO leads differently? Tell us how you count, and we'll tell you where we'd look first. Tell us how you count
/ 05 How we work
Five steps,from your sales calls to your CRM.
- 01
Start with your sales and support teams
Before any keyword tool, we listen to demo calls and read support tickets. We note the words buyers use and the rivals they name.
- 02
Check what Google can read
Many SaaS sites build pages in the browser, or let test copies into search. We check which pages Google has indexed (stored and able to show) and send your developers tickets, from an SEO audit.
- 03
Build the pages nearest the choice
Use-case pages, integration pages with real set-up steps, and a pricing page that answers what buyers ask on demo calls, such as how GST (goods and services tax) invoices work.
- 04
Write comparison pages a rival can't fault
ASCI, India's advertising watchdog, asks that comparisons be factual, provable and fair to the rival. Each fact carries its check date, and a product person signs off.
- 05
Open the help centre, then plan each market and AI answers
Public help articles, one task each, are linked to the feature page. Bulk pages come only from real data, because Google names scaled content abuse. We ask ChatGPT and Perplexity your buyers' questions, and fix the facts they get wrong. Our AI SEO work goes deeper.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Google names mass-made pages as spam. India's ad code asks that comparisons be provable.
SaaS SEO in depth
The rules that matter
Google's spam policies define scaled content abuse as many pages made mainly to manipulate rankings, and say such sites may rank lower or drop out. Google also asks you to fact-check AI-written content by hand before publishing. ASCI's code allows named comparisons if they are factual and capable of proof.
Source: Google Search Central, Spam policies for Google web search, last updated 28 Aug 2026 (https://developers.google.com/search/docs/essentials/spam-policies). Google Search Central, Google Search's guidance on using generative AI content, last updated 1 Oct 2026 (https://developers.google.com/search/docs/fundamentals/using-gen-ai-content). Advertising Standards Council of India, The ASCI Code, comparisons guideline, read 10 Oct 2026 (https://www.ascionline.in/the-asci-code/)
How buyers decide
Our view: a buyer reads your pricing page, a comparison page and the integration page for their tool before booking a demo. An IT reviewer checks security and the docs. They drop out when pricing is vague or a feature page shows an old plan.
What you can do, and what is not ours
You can keep a release checklist, name an owner for each page and turn support answers into public articles. Your product team must check every fact. We cannot control Google or what an AI assistant says, and nobody can promise a rank.
How we would deliver, and why each step
We listen to sales calls first, because buyers' own words beat a keyword tool. We launch a few pages of each type, to see which book demos. We trace signups to your CRM, because rankings do not pay salaries.
Not sure which page type to build first? Let's pick it together from your demo calls. Pick the first page
/ 06 Cost
What affects the cost of SaaS SEO.
No price list. These things move the number.
We don't publish a price list. We quote against a written scope. Any paid tool or review-site cost sits on its own line, at actuals.
What affects the cost
- Page types and count. Use-case, integration, comparison and template pages.
- Your help centre. Its size, and how much should be public.
- Markets. India only, or the US, UK or Middle East too.
How we quote
- A free 30-minute strategist call about your buyers, deal size and markets
- We read Search Console, your site and CRM fields, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- The technical fixes, in order, and who ships each one
- The page plan by type, with the monthly count
- The monthly CRM report: signups, demos, pipeline and revenue from search
How it is billed
| Way of working | When it fits |
|---|---|
| Monthly retainer | Pages, help-centre work, AI-answer checks and reporting. Minimum 3 months, 30 days' notice to stop |
| Project or audit first | A help-centre clean-up, a new-country launch or a one-off audit. Timeline confirmed in the quote |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Related industries
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
For SaaS marketing and growth heads
Tell us where your demos come from today.We'll show you what search could add.
Straight answers.
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The base is the same: a site Google can read, useful pages and links that build trust. SEO for SaaS companies adds use-case, integration, comparison and pricing pages, work on your help centre, and pipeline reported from your CRM. Many general plans stop at rankings and traffic.
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Four things drive it: the page types and count, the size of your help centre, your markets, and how deep the CRM reporting goes. We don't publish a price list. After a first conversation, you get a written scope with each item on its own line. A written quote follows within 2 working days of the first call.
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SEO results usually come in 3 to 6 months. Narrow searches move first, like a niche use case or an integration few rivals cover, most of all if your site already has some history with Google. Comparisons with well-known rivals, and broad category terms, take longer.
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Usually because the open web says more about them, and says it more clearly. AI assistants draw on pages they can reach: company sites, review sites, comparison lists, forums and news. If your pages don't state plainly what you do, for whom and how you charge, there is little to quote.
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Yes, if they are fair. ASCI, the Advertising Standards Council of India, allows comparisons with named rivals on conditions. It must be clear what is compared. The facts must be accurate and provable. The comparison must not mislead or unfairly run down the rival. This is general guidance, not legal advice.