“A buyer said ChatGPT named three rivals, not us.”
Those names came from pages ChatGPT could find. We study which it cited and what yours lack.
/ 01 ChatGPT SEO
When buyers ask ChatGPT,is your name in the answer?
Buyers now ask ChatGPT for suppliers and get a few names. Nobody controls that list, but you can give it good reasons to name you.
PromotEdge makes your pages easy for ChatGPT to find, read and trust.
OpenAI says placement is not guaranteed. ChatGPT may search the web when a question needs current information, then answers with links to its sources.
The work is four things: pages that answer buyers' real questions, the same company facts everywhere, mentions on trusted sites, and a crawler let in. For every AI engine, see AI SEO, which sits on SEO.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Six pieces of work,and what you get from each.
| Piece of work | What you receive |
|---|---|
| Top ten questions check | Your buyers' ten key questions put to ChatGPT with search on; a dated sheet of answers and gaps |
| Crawler access | Robots.txt rules for OAI-SearchBot, GPTBot and ChatGPT-User, plus host and firewall checks |
| Answer pages | Pages rewritten with the answer in the first two lines, tables where buyers compare, a date and an author |
| Same facts everywhere | Name, address, phone and services matched on your site, Google Business Profile, LinkedIn and directories |
| Mentions on trusted sites | Trade press and lists ChatGPT already cites, earned through PR, never bought |
| Tracking | ChatGPT visits and enquiries in GA4 through our analytics tracking |
Robots.txt changes take about 24 hours to reach OpenAI, it says. Pages, facts and mentions take months.
/ 03 What usually gets in the way
Where ChatGPT work stalls,and the way through.
“ChatGPT lists a product we stopped making.”
OpenAI warns results can be outdated. Old profiles are the usual cause. We correct them at the source.
“Our IT team blocks every bot, to be safe.”
OpenAI says sites that block OAI-SearchBot, its search crawler, won't show in ChatGPT search answers. Your firewall may need OpenAI's published addresses allowed too.
“We don't want ChatGPT training on our pages.”
GPTBot, the training crawler, has its own setting. Block it and let OAI-SearchBot in.
“Someone promised us number one in ChatGPT.”
OpenAI says placement is not guaranteed, and answers change from chat to chat. We say no to that promise, even if it costs us the work.
“We can't tell if anyone arrives from ChatGPT.”
ChatGPT adds utm_source=chatgpt.com to the links it sends. Your analytics can count those visits and the enquiries.
Curious what ChatGPT says about you today? Tell us your ten questions and we will check. Get a free growth plan
/ 04 How we'd approach it
Ask ChatGPT ten questions today.Ask again every month.
You can start without us. What can't be measured can't be achieved, so we ask the same questions monthly and write the answers down.
- 01
Week 1: write ten questions with your sales team
In buyers' words, like "which company makes cold storage panels in eastern India?" Include price and city.
- 02
Weeks 1 to 2: ask and write it down
Each in a fresh chat with web search on. We log companies named, pages cited and wrong facts.
- 03
Weeks 2 to 4: fix access and facts
Crawler rules, firewall and company facts come first.
- 04
Months 2 to 3: close three gaps
For three questions where you are missing: a better answer page, a corrected profile or a mention ChatGPT cites.
- 05
Every month: the same ten questions
Answers change between chats, so one proves nothing. We watch the pattern, visits and enquiries.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A dealer-led B2B firm tests questions about dealers, capacity and order size. A D2C brand tests product comparisons. A clinic or services firm tests "who near me" and credentials.
- Check access before content. A blocked crawler makes good pages invisible. A one-page access note.
- Write answers in the first two lines. A short page is easy to quote. Reworked pages in question order.
- Fix facts at the source. Old profiles feed wrong answers. A master facts sheet.
- Re-ask the same ten questions. One answer proves nothing; a pattern does. A dated monthly sheet.
AI in ChatGPT optimisation: today and next
Today: three OpenAI crawlers
OAI-SearchBot surfaces sites in ChatGPT search. GPTBot crawls content that may train its models. ChatGPT-User handles actions a user starts. OpenAI says each setting is independent.
Source: OpenAI crawler documentation, developers.openai.com, read 10 October 2026
Next
Our view: ChatGPT's way of choosing sources will keep changing, so we re-check monthly instead of chasing one trick. Clear facts and pages that answer plainly will keep helping.
Our beliefWe believe in process. Good results should repeat, not happen by luck.
Not sure your website lets OpenAI's crawler in? Ask us to look. Talk to us
/ 05 Cost
What affects the cost of ChatGPT SEO.
No price list. These things move the number.
We don't publish a price list. Most clients run this inside their AI SEO or SEO plan, because much of the work is shared.
What affects the cost
- How many questions we track
- How many pages need rewriting
- How messy your facts are
- How much outside proof exists
- Claim rules in your industry
How we quote
- We start with a call about your buyers
- For projects we think we can help, a free audit and a first look at what ChatGPT says
- We write a scope: questions, pages, facts and outside proof
- You get a quote within 2 working days, each part on its own line
What you get in the quote
- The question set and how often we re-check it
- The pages, profiles and directories we fix, and who makes crawler changes
- A monthly report, with GST shown separately
A promise of a top spot in ChatGPT is a reason to walk away.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us what ChatGPT says about you.We'll show you the gaps.
Straight answers.
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It makes your pages easy for ChatGPT's web search to find, read and cite. ChatGPT sends short searches out and picks sources from what comes back. So you need pages that answer plainly, the crawler let in, and trusted sites that mention you.
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Yes, start today. Write the ten questions your buyers ask most, put each into ChatGPT with search on, and note who it names and which pages it cites. Fix your own pages first and repeat monthly. We help when gaps need PR or technical work.
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It adds a second place where buyers ask, and one base serves both. Clear, crawlable pages with real answers help on Google and in ChatGPT. Some buyers will shortlist you before they visit your site. Our SEO audit checks AI readiness as one point.
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No. OpenAI says placement is not guaranteed, and the same question can get a different answer tomorrow. We commit to the work, the timeline and honest monthly checks. If someone promises you a top spot in ChatGPT, ask them exactly how.
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Block only what you mean to block. GPTBot is for training, OAI-SearchBot is for ChatGPT search, and each has its own setting. Many businesses block GPTBot and allow OAI-SearchBot. Keep private pages private with a password, not with hope, whichever setting you choose.
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Through numbers agreed before we start. First results usually show in 3 to 6 months. You see how many of your ten questions name you, what ChatGPT says about you, visits tagged utm_source=chatgpt.com and, most important, the enquiries they brought.
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Ongoing work has a 3-month minimum, because ChatGPT results take months to show. After that you can stop with 30 days' notice. The first step is smaller: a free audit for projects we think we can help, then a written scope and a quote within 2 working days.
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Yes. Distance does not matter here. Our servicing team is based in cities across India and works with you by call and shared screen. We visit at least every three months and can place a team member at your site. We also test questions with your city's name in them.