A B2B buyer reads, compares and shortlists long before the first call. PromotEdge gets your website found by the engineers, purchase heads and owners who search before they call, so search brings enquiries your sales team wants.
We do B2B (business to business) SEO for industrial manufacturers, construction equipment, building materials and SaaS brands. Most grew through dealers, tenders and sales calls, and now want buyers to find them first. The same method suits healthcare suppliers such as device makers, and real estate firms that sell to builders and investors.
Choose B2B SEO over general SEO services when one order is large, the sale takes months and several people decide. We start with your sales team, not a keyword tool.
Our beliefChange is the only constant.
| Part | What we do | What you receive |
|---|---|---|
| Buyer research | Talk to sales; read your last 50 enquiries | A map of everyone who has a say |
| Keyword map by stage | The searches each person makes, first problem to supplier check | Keywords by buyer and stage |
| Product and specification pages | One page per model: specifications, uses, approvals | Pages engineers can check and share |
| Application and comparison pages | A page per use, such as mining or roads; honest guides on how to choose | Pages that win the shortlist stage |
| Technical SEO for catalogues | Fix duplicate models, filters, PDFs and slow templates | A ranked fix list |
| Lead capture | Forms asking quantity, location and timeline; tracked call buttons | Enquiries sales can sort in seconds |
| CRM-linked reporting | Join search data to CRM leads | Monthly qualified leads, quotes, pipeline |
AI tools such as ChatGPT draw on the same pages. Our AI SEO work builds on them, so you don't pay twice.
“We get enquiries from the website, but sales says most are junk.”
Your pages probably rank for broad searches that students and small buyers make. We target model numbers, specifications and "supplier for" searches, and ask the right questions on the form.
“Our buyers want specifications, and all we have is a PDF brochure.”
A PDF is hard to read on a phone and has no enquiry button. We turn each product into a page with specifications, approvals and a way to ask for a quote.
“Marketplaces and directories rank above our own site for our own products.”
Keep those listings; they bring enquiries too. But your own site should win your brand and main products,.
“Keyword tools show tiny numbers, so SEO won't work for us.”
Small numbers are normal in B2B. A made-up example: ten good enquiries a month give two quotes, and one quote a quarter becomes an order worth more than a hundred small enquiries.
“Our sales cycle runs for months, and nobody can tell which deals came from search.”
We track each enquiry into your CRM (the software that holds your leads), so you see which pages started real deals.
Want us to open your site the way a purchase head would, and tell you what we see? Get a free growth plan
Planning ranges, not promises. Your market and approval speed set the real pace.
Calls with you and your sales team. We read recent enquiries and learn which became orders.
The buying-group map, keyword map and a technical check. Your forecast comes at the end of this step.
We fix the base and build pages for one product line first, then read the results before spending more.
More product, application and comparison pages, and mentions in trade press and industry associations. New pages usually start bringing enquiries now.
What can't be measured can't be achieved. You get qualified leads, quotes and pipeline first, then rankings. If something isn't moving, we change it.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Deeper reading if you want the research behind the plan.
A dealer-led maker needs pages that help buyers find the nearest dealer. An exporter adds standards, ports and shipping terms. A SaaS firm, which sells software by subscription, needs a page for each demo request. If several people decide, give each of them a page.
Google says there are no additional requirements to appear in AI Overviews or AI Mode. A page must be indexed and eligible to show with a snippet, inclusion is not guaranteed, and no special schema or AI text files are needed. So clear specification pages are the work.
Source: Google Search Central, AI features and your website, updated 10 December 2025, read 10 October 2026
Our view: more buyers will meet your brand inside an AI answer before they visit. Pages with real specifications and named proof are the ones worth quoting. Want us to check yours? Ask us.
Not sure how many of your enquiries are real? Send us the last fifty and we will sort them with you. Talk to us
No price list. These things move the number.
Third-party costs, such as paid research tools or product photography, are charged at actuals and shown first.
Comparing quotes? Ask each agency what it counts as a lead. If the answer is form fills, ask how it will know which became quotes. That is the number that pays your bills.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The expertise that fits your business, and the places we work.
What clients told us after working with PromotEdge.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
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Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
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Medha SharmaStrategic Head at TATA Metaliks“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorIt gets your website found by business buyers and turns their visits into enquiries your sales team wants. That means pages for each product and buyer, fixes so Google can read the site, and tracking that shows which enquiries became deals.
Pick the one that asks about your sales cycle before it talks about rankings. Ask how it counts a qualified lead, who checks the technical pages and how you will see results in your CRM. Ask us the same questions, and compare the answers before you decide.
By qualified leads, not traffic. Each month you see the enquiries that came from search, how many your sales team accepted, how many became quotes, and the cost of each qualified lead. Rankings are shown too, but they come second.
Usually three to six months for the first enquiries from new pages, and longer for crowded searches. Revenue takes longer, because B2B deals take months to close. So early on we track quotes and pipeline, and we read the first results together at the end of month three.
We learn your product from your engineers and sales team, not from the internet. Our nearest work is in construction equipment, where buyers check specifications before they call. Your team checks every technical page before it goes live, so nothing is published that an engineer would question.
Yes. SEO is done online, so your city doesn't change the work, and our servicing team is based in cities across India. We work hybrid and remotely and visit at least every three months. When a job needs it, our team works at your plant.
Often, yes, while SEO builds. LinkedIn reaches named companies and job titles. Google Ads brings enquiries in days and shows which searches turn into deals. We tell you which to lead with, even when the answer is less SEO, and we say it to your face.
A senior SEO lead owns your plan and numbers, with technical, content and outreach help as the work needs it, and your own team reviews every technical page before it goes live. Our in-house team does this work, with industry consultants and partner agencies where a job needs them.
