“We boost company posts, and mostly our own staff like them.”
We build audiences from job titles, functions and company lists, so ads reach buyers instead of colleagues.
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Digital · B2B lead generation · LinkedIn Ads
LinkedInAds
Since 201565+ in-house team6 cities
A click from the wrong person is money gone. LinkedIn Ads pay back only when your sales team calls the leads.
A strategist calls you in one working day.
/ 01 LinkedIn marketing agency
The right job titles,at the right companies.
LinkedIn costs more per click than Google, so it pays back only when the people who fill your forms can sign an order. PromotEdge, a digital marketing company, plans and runs LinkedIn Ads for B2B (business-to-business) firms across India, so your sales team gets leads worth calling.
It is the one big ad platform where you pick buyers by company, job title and seniority, which is why it costs more. For the whole pipeline, start with B2B lead generation. If you can name 20 to 50 target firms, account-based marketing goes narrower.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Everything a LinkedIn campaign needs,in writing.
| Part | What we do | You receive |
|---|---|---|
| Buyer and lead rule | Sit with your sales head to agree companies, roles, regions and what makes a lead worth a call | A one-page profile both teams sign |
| Audiences | Company, industry, size, job title, function and seniority, plus your own company lists, contacts and site visitors | An audience map with sizes |
| Ad formats | Single image, video, carousel, document, event, Thought Leader, Message or Conversation Ads, with copy and design briefs | Two or three versions to test |
| Lead Gen Forms | Set fields, qualifying questions and consent checkboxes, and a thank-you step that says what happens next | Fewer, better leads |
| Tracking and CRM | LinkedIn Insight Tag on your site; leads and deal results linked to your CRM | Every lead shows its campaign and ad |
| Budget and bids | Daily or total budgets and a bid strategy (maximum delivery, cost cap or manual); money moves between tests weekly | A budget plan you approve |
| Lead review and report | Go through recent leads with sales, then report spend, leads, cost per qualified lead, meetings and pipeline | A short report and a call |
Your ad account stays in your company's name. We work in it as a user, so its history stays yours.
We'd rather show you results than a nice presentation.
/ 03 What usually gets in the way
Hurdles we often see,and the way through.
“The form fills up, but sales can't reach half the people.”
We add one or two qualifying questions, ask for a work phone where it matters, and make sure someone calls within a day.
“Our audience is everyone in manufacturing, though we sell to about 200 named firms.”
We split by role, seniority and size and test each slice. A named list becomes an audience, with ads aimed at the roles inside it: the simplest account-based marketing.
“We spent the month's budget in two weeks and can't say which ad worked.”
We change one thing at a time with a set budget per test, so you see which audience, offer and format won.
“We can't tell which LinkedIn leads became orders.”
We connect LinkedIn to your CRM (the software that tracks your leads), so budget follows orders, not clicks.
Tried LinkedIn once and got forms from students and job seekers? Tell us who you want to reach and we will sketch the audience. Get a free growth plan
/ 04 How we work
Live in about three weeks,better month by month.
Usual planning ranges, not promises. Approvals, creative and your sales team's speed set the real pace.
- 01
Week 1: ground truth from sales
Who buys, who signs, what a good lead looks like. We also read past LinkedIn results.
- 02
Weeks 1 to 2: tracking first
Insight Tag, Lead Gen Forms linked to your CRM, and a named person who calls each lead. No ads go live before this works.
- 03
Weeks 2 to 3: audiences, offers, ads
Two or three audiences and offers, with the ads for each. You approve everything before it runs.
- 04
Weeks 3 to 8: test small
Small budgets per test and a weekly lead check with sales.
- 05
Month 3 onwards: scale what works
More budget behind the winners, retargeting for people who engaged, and a monthly review of cost per qualified lead.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
Shivanand Mishra, our Digital Marketing Lead for B2B lead generation, leads the B2B lead generation and the reporting. Sanjiv Yadav, who works on B2B lists, helps build the company lists.
How your business model changes the plan
A dealer-led B2B maker targets plant heads and purchase managers at named firms. A SaaS company offers a demo or a trial through the form. An exporter targets buyers by country. A services firm leans on founder posts.
Who sets the rules in India
ASCI, the ad industry's own standards body, formed in 1985, issued an advisory in January 2025 asking LinkedIn influencers to disclose material connections. We plan Thought Leader posts with that in mind.
Source: ASCI, History and key milestones, read 10 October 2026
- Start with your sales team. They know which leads were worth a call. A lead rule both teams sign.
- Tracking before ads. A lead that cannot be traced to an ad cannot teach us anything. Leads in your CRM with their source.
- Test one thing at a time. Then you know which audience, offer or format won. A weekly lead check.
- Scale only the winners. Budget follows qualified leads, not clicks. Cost per qualified lead each month.
AI in LinkedIn Ads: today and next
Today: LinkedIn
When you create a single image ad, LinkedIn's "Draft with AI" can produce several versions with headlines, intro copy and suggested images. Its help page says you can review and edit before saving, and we always do.
Source: LinkedIn Help, Create single image ads in Campaign Manager, read 10 October 2026
Next
Our view: first drafts will keep getting faster. Knowing your buyer, and the sales team's verdict on each lead, stays human. Want us to look at where AI could save your next campaign? Ask us.
Selling to a list of named companies? Send us the list size and we will say whether LinkedIn can reach them. Chat with us
/ 05 Cost
What affects the cost of LinkedIn Ads.
Your ad spend is paid to LinkedIn at actuals, from your own ad account. Our work and that budget sit on separate lines.
What affects the cost
- How many audiences, offers and formats run at once
- Whether we write and design the ads, or brief your team
- Offer content: guides, spec sheets, case studies, short videos
- Tracking and CRM work, including deal results sent back to LinkedIn
- Your monthly LinkedIn budget and how many markets it covers
How we quote
- We talk to you and your sales head about buyers, deal size and today's results
- We look at your ad account, website tracking and CRM
- We write a scope: audiences, formats, offers, tracking and the monthly review
What you get in the quote
- The audiences and formats we will run
- Ads and offer pieces each month
- Lead Gen Form, tracking and CRM set-up
- Reporting and the monthly review with sales
When you compare quotes, ask whose name the ad account is in, and whether they report cost per qualified lead or only clicks. If your budget is too thin to reach your buyers, we will say so first.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in B2B lead generation
By industry
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us who you need to reach.We'll show you the plan.
Straight answers.
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It means using LinkedIn to win business from other companies. Free posts build trust slowly. Paid ads put your message in front of chosen job titles at chosen companies, today, and lead to a form or your website. Most B2B firms use both, with ads doing the quick work.
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Choose who to reach: company size, industry, job title and seniority, or a list of named companies. Most formats can open a Lead Gen Form that LinkedIn fills in from the profile, with up to three questions of your own within 12 fields.
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It means reaching buyers through people they already follow. Often the best voices are inside your company: the founder or a senior engineer. Thought Leader Ads let you pay to show their posts to your target audience. Outside voices come through our influencer marketing work.
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Enough to reach your buyers several times a month. LinkedIn sets a minimum of $10 a day per campaign and $100 for a new campaign, and daily spend can run up to 100% over budget. An ad set needs at least 300 people. Ongoing work has a 3-month minimum, then 30 days' notice.
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Yes. Our servicing team is based in cities across India, and the ads run online, so we can aim them at any city, state or country. Reviews are on video calls, we visit regularly, and we can place our team at your plant.
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From numbers you can check. Your ad account shows spend and leads, and your CRM shows which leads sales accepted, met and won. LinkedIn's Conversions API can count sales made by phone or at an event. Numbers settle after a few weeks of testing.
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Yes, for projects we think we can help, and we take a limited number. We look at your audiences, forms, tracking and lead quality, then say what to fix first. If LinkedIn is the wrong channel for you, we will say so. Ask through the free growth plan form.
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One campaign lead owns your account and numbers, backed by our in-house team of 65+ people. We do not publish LinkedIn Ads results, so we show none here. You can read what clients say on our clients page, and we will talk through relevant B2B work when we meet.