“Buyers find us only on directory listings.”
Your own site, with a page for each product range and your licence details, can rank for the searches buyers make. A directory sends the same buyer to your rivals on the same page.
Home / Industries / Healthcare / Pharma / Third-party manufacturing
Industry · Healthcare · Pharma manufacturers
Pharma manufacturers
PCD, franchise and export buyers check your papers before they call. We make those papers easy to find, and bring the buyers to them.
A strategist calls you in one working day.
/ 01 Third party manufacturing pharma
Digital marketing for pharma manufacturers in India
PromotEdge is a marketing and growth agency that helps pharma manufacturers in India get found by the buyers who place orders: PCD and franchise partners, brand owners who want third-party manufacturing, and export buyers. We build the website that shows your licence, certificates and product list clearly, then bring buyers to it through search engine optimisation (SEO), LinkedIn and trade fairs.
This page is for the maker: a unit that makes formulations for others, takes loan-licence orders or exports. Brands that promote medicines to doctors and chemists are on our pharma marketing page.
Many small makers chase the same partners. The buyer usually searches, makes a shortlist and checks the papers before the first call. The maker whose papers are clear and easy to check gets that call.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 02 Services
Services for pharma manufacturers
All 6 services in one place. Tap one to see how it works.
Manufacturer website
Licence, certificates, plant and product pages, built for trade buyers.
SEO for manufacturing searches
Pages for third-party, contract and PCD manufacturing searches, by therapy.
LinkedIn for buyers
A company page and founder posts that brand owners and export buyers read.
Lead generation
Enquiry forms, tracking and follow-up, so no buyer waits.
Plant and quality films
Short films of the plant, lab and quality steps.
Trade fair stalls
Stalls and follow-up for pharma and export fairs.
/ 03 Order to start
How PCD, franchise and export buyers choose a manufacturer
| What the buyer does | What they look for | What we build |
|---|---|---|
| 1. Searches | A maker for a product, a dosage form or a therapy | Product and range pages that match those searches |
| 2. Shortlists | The licence, the plant, the certificates and the range | A documents page and a plant page, easy to check on a phone |
| 3. Checks papers | That the licence number, premises and product match the pack | Licence details shown clearly, with copies sent on request |
| 4. Calls or writes | A quick, clear answer, with samples and terms | An enquiry form and a same-day reply routine |
Three ways a medicine gets made for someone else, and what a buyer should ask in each.
Third-party and contract manufacturing, in plain words
Third-party manufacturing
A brand owner or a PCD company has its products made by a licensed maker and sells them under its own name. The label then names the maker and, where a marketer sells it, the marketer too (rule 96(1)). Ask for the maker's licence and check the premises on it.
Loan licence
The brand owner holds its own licence in Form 25A and uses the host's plant, equipment and staff. Schedule M asks for a written contract between the two, with audit rights for the brand owner. Ask for both licences and the contract outline.
Your website
Show the licence number and premises, the WHO-GMP certificate if you hold one with its validity, plant and lab photos, and the range by therapy and dosage form. Do not promote prescription products to the public; list them for trade buyers only.
Not sure whether to start with search, LinkedIn or a fair? Let's think it through together. Plan the first step
/ 04 What usually gets in the way
What gets in the way and the way through
“Partners ask for our licence and certificates on WhatsApp every time.”
Put them on one documents page, with the licence number, premises and validity shown, so a buyer can check before calling.
“Our product list is a PDF nobody can search.”
A product list by therapy and dosage form, as web pages, is read by Google and by the buyer on a phone.
“We want to show our range, but some items are prescription drugs.”
List them as a factual range for trade buyers. A prescription (Schedule H) product is not promoted to the public: the licence conditions bar ads without the Central Government's sanction.
“Export enquiries come in, then go quiet.”
Send each enquiry a reply the same day, with the documents the buyer asked for, and follow up on email and WhatsApp.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
Which of these is your problem? Tell us, and we'll tell you which page to build first. Name your problem
/ 05 Cost
What affects the cost of marketing for pharma manufacturers
No price list. These things move the number.
We don't publish a price list. We look at your range, your buyers and your site first, then quote.
What affects the cost
- Range. How many therapies, dosage forms and products need pages.
- Buyers. Domestic partners, export buyers or both.
- Starting point. A new site, or work on the one you have.
How we price it
- A 30-minute call with one of our strategists
- We review your site, range and enquiry flow
- A written quote within 2 working days
What you get in the quote
- Pages and documents covered
- Channels: search, LinkedIn, fairs
- Tracking and monthly reports
How you pay
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, LinkedIn and enquiry work. Minimum 3 months, 30 days' notice to stop |
| Per project | A website, a plant film or a fair. We confirm the timeline in the quote |
/ 06 What buyers check
What buyers check before they call
We read these rules on cdsco.gov.in on 12 November 2026. Check CDSCO's site for later changes. General guidance, not legal advice: your regulatory adviser decides.
In India, a company that makes medicines must hold a manufacturing licence from the state drug authority, and it must follow the Good Manufacturing Practices in Schedule M of the Drugs Rules, 1945, as revised by the Health Ministry notification G.S.R. 922(E) of 28 December 2023. For smaller units that applied for more time, the notified deadline ran to 31 December 2025 (G.S.R. 127(E), 11 February 2025).
The licence and the pack. A licence is granted for each set of premises (rule 68). The label must carry the maker's name, the address of the premises where the drug was made and the manufacturing licence number (rule 96(1)). A buyer can match these three against the licence copy.
Third-party work on a loan licence. A loan licence (Form 25A, rule 70A) lets one company use another licensee's plant. If the host unit's licence is cancelled or suspended, the loan licence falls with it (rule 74B(1)). A marketer who sells a drug made by another company shares responsibility for its quality with the maker (rule 84E).
WHO-GMP is a separate certificate. Schedule M compliance and a WHO-GMP certificate (CoPP) are not the same thing. CDSCO publishes a list of WHO-GMP certified units, and marks loan-licence units on it. Ask for the certificate copy and check its validity date and the products it names.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
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Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Led by Shivanand, Digital Marketing Lead
What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
A pharma maker that buyers can't find, or can't check?
Tell us what's not working. We'll show you what to fix first
Common questions
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For a pharma manufacturer, it means a website with licence, certificate, plant and product pages, SEO for the searches PCD, franchise and export buyers make, LinkedIn for brand owners, and a fast reply routine for every enquiry. Fairs and plant films support it. Prescription products are listed for trade buyers, never promoted to the public.
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Buyers of third party manufacturing usually ask for the manufacturing licence and check that the licence number, premises address and product match the pack. They also ask whether the unit follows revised Schedule M and holds a valid WHO-GMP certificate. A documents page on your website answers these before the first call.
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A pharma manufacturer can describe its unit, licences and range for trade buyers. It must not advertise Schedule H, H1 or X drugs to the public without the Central Government's prior sanction, and no drug may claim to cure the conditions in Schedule J. Your regulatory adviser should check each page before it goes live.
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Not quite. In third party manufacturing, a licensed maker makes the product and the brand owner sells it. In loan licence manufacturing, the brand owner holds its own Form 25A licence and uses the host's plant. If the host's licence is cancelled or suspended, the loan licence falls too.
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Anyone who buys medicines to sell them again, or distributes them, needs a sale licence under the Drugs and Cosmetics Act and Rules. Whether a particular PCD partner needs its own wholesale licence depends on how it trades, so the partner's own legal adviser decides. We do not give legal advice on PCD deals.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
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We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
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We do not publish a price list, because a number on a page would be wrong for most readers. Three things set our fee: the work the plan needs, how senior the people are, and how often you want reports. Ad spend is separate from our fee, and GST is shown separately. For ongoing marketing, we usually charge a fixed fee up to a set limit, then a percentage of ad spend or of sales. After the first 6 to 9 months together, we also offer a variable model.