“Our admission page links to a scanned PDF that is slow on a phone.”
Put each fact on a light page. Keep the scan as a copy.
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Education website design what a school or college site must show
For school and college owners and admissions heads. See what your board or regulator asks your site to show, and how to build admission pages parents trust.
A strategist calls you in one working day.
/ 01 Education website design
What education website design covers, and what the rules add
Education website design is planning and building the website of a school, college or institute. Parents and students use it to check who you are, what it costs and how to apply.
In India, boards and regulators also say what the site must show. This page lists those items and the rule behind each.
A regulator sets the rules for your kind of institution. CBSE, the Central Board of Secondary Education, covers its schools. UGC, the University Grants Commission, covers universities and colleges. AICTE, the All India Council for Technical Education, covers technical institutes. Our education marketing page has the wider plan. For promotion, see marketing for schools and search engine optimisation (SEO) for institutes.
Rules and dates come from official pages opened on 1 November 2026. Read the current text before you act. This is general guidance, not legal advice.
PromotEdge does website design and development. We do not certify that your site meets a rule. Your principal and legal adviser sign that off.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 03 The checklist
What to show on a school or college website, and which rule asks
Read on 1 November 2026. Find your row. Other boards and your state can add rules.
| What to show | Where on the site | Which rule asks |
|---|---|---|
| CBSE school: the Mandatory Public Disclosure, with approvals, fees, calendar, results, teachers' qualifications and infrastructure | A link on the home page, in a prominent place. Files that open | Affiliation Bye-Laws clause 2.4.9 (circular 03/2021). Appendix IX, revised on 12 January 2026 (circular 01/2026). |
| CBSE school: the annual report | Home or disclosure page | Clause 14.5: post it before 15 September every year (circular 01/2026) |
| School: the admission policy for the entry class | Admission page and prospectus | RTE guidance under section 35(1): public, and in the prospectus (Ministry of Education) |
| College or university: a prospectus at least 60 days before admission starts, with fees, refund terms, faculty and facilities | Admission page. Tell the public by newspaper too | UGC regulations, 2023, regulation 4(1) (UGC) |
| College or university: the grievance committee and the Ombudsperson | Prominent on the site and in the prospectus | Same regulations, regulation 9 |
| Technical institute: the mandatory disclosure, with approval letters, admission dates, refund policy and a short facilities video | A quick link in a prime place. One file, no login | AICTE circular of 7 March 2022 (AICTE). Handbook 2024-2027, clause 6.32 and Annexure-18 (handbook) |
| Any school or college: a site that works with assistive tools | The whole site and the forms | RPwD Rules, rule 15(1): IS 17802 (rules, 2023), the school code (code) and the college guidelines (guidelines) |
| Any school or college: a notice and a parent's consent on forms that take a child's data | Enquiry and application forms | DPDP Act, 2023, sections 5, 6 and 9, and rules 3 and 10 (rules). From about May 2027 |
Go deeper
Read more about Education website design
Deeper reading if you want the research behind the plan.
Admission pages and forms
One admission page for each class or programme
Our view: land the parent on a page that answers what a counsellor hears first. Show eligibility, seats, selection, the fee for the whole programme, the refund terms and the last date, above the form. UGC's regulation 4(1) asks a college prospectus for the same items. Refund slabs are set in UGC and AICTE notices for each session, so link the current one. For a school entry class, the RTE guidance says there is no test or interview for a child or parent. See landing page design for pages that start from an ad.
Source: UGC regulations, 2023 and Ministry of Education RTE clarification, read 1 November 2026
The enquiry and application form
Our view: ask the parent's name, phone and the class, and the rest on the first call. WCAG (Web Content Accessibility Guidelines) 2.2 added three checks that touch forms:
| WCAG 2.2 check | What it asks of a form | Level |
|---|---|---|
| 3.3.7 Redundant Entry | Do not ask for the same detail twice in one process | A |
| 3.3.8 Accessible Authentication | A login must not rely on remembering or solving something, unless there is another way | AA |
| 2.5.8 Target Size | Buttons at least 24 by 24 CSS pixels, or spaced apart | AA |
Source: W3C, what is new in WCAG 2.2 and AICTE handbook, Annexure-18, read 1 November 2026
Parents' and students' data on the site
What the DPDP Act will ask of a form
The Digital Personal Data Protection (DPDP) Act, 2023 is not yet in force for notice, consent and children. MeitY's notification of 13 November 2025 starts those sections eighteen months later, so from about May 2027. A form will then need a notice that lists the data and the purpose. Section 9 asks for a parent's verifiable consent before a child's data is used, and bars tracking of children and ads aimed at them. A child is anyone under 18.
Source: DPDP Act, 2023, sections 5 and 9, G.S.R. 843(E) and DPDP Rules, 2025, read 1 November 2026. Check the current text
What to do before then
The Rules let a school track for its educational activities or children's safety. Our reading: that does not cover an ad tag on an admission page. Our view: list each form field and who sees it, drop what you do not need, and keep enquiries in a CRM instead of a shared sheet. See analytics and tracking.
Accessibility for parents and students
What the Indian rules say
The Rights of Persons with Disabilities (RPwD) Act, 2016 asks government-funded or recognised institutions to make their facilities accessible (section 16). Rule 15(1) points websites to IS 17802, an Indian standard that treats meeting WCAG 2.1 level AA as meeting its web clauses. The school Accessibility Code says school websites should follow WCAG. The college guidelines add an audio or video guide to admission, with a named official's contact details.
Source: RPwD Act, 2016, G.S.R. 359(E) and IS 17802, Accessibility Code, Annexure II and HEI guidelines, 8.1.1, read 1 November 2026
WCAG 2.2, GIGW and what to test
WCAG 2.2 (published 5 October 2023) adds nine checks to 2.1. The Indian texts name older versions, so our view is to build to 2.2 level AA. GIGW 3.0, the Guidelines for Indian Government Websites, is written for government sites. Test with a screen reader such as NVDA and a keyboard, since a scanning tool finds only part. Our user experience audit includes this check.
Source: W3C, what is new in WCAG 2.2 and GIGW, read 1 November 2026
Mobile speed for parents on phones
Speed targets, and what usually slows a school site
Google's Web Vitals guide sets three targets for most visits: main content within 2.5 seconds (LCP, largest contentful paint), a response to a tap within 200 milliseconds (INP, interaction to next paint) and a layout shift of 0.1 or less (CLS, cumulative layout shift). That is Google's advice, not a school rule. Our view: oversized campus photos, a video that starts by itself and long scans slow most school sites. Resize photos and test on a mid-range phone. Technical SEO work covers the checks, and SEO migration keeps your Google visits when you move to a new site.
Source: Google, Web Vitals, last updated 31 October 2024, read 1 November 2026
Our beliefChange is the only constant.
/ 04 Sound familiar?
Common problems with school and college websites
“The disclosure page exists, but nobody finds it, or its links are dead.”
Link it from the home page and test the links each month.
“The fee is on one page and the refund terms are on another.”
Show both together on each class or programme page, above the form.
“Our enquiry form drops a child's details into a shared sheet.”
Ask for less, and plan for a parent's consent from about May 2027.
/ 05 Cost
What affects the cost
No price list. These things move the number.
PromotEdge publishes no price list. A written quote follows within 2 working days of a 30-minute call.
What affects the cost
- Campuses and programmes. Each needs its own page.
- Documents. The certificates, lists and fee sheets you can hand over.
- Forms and systems. Fee payment, admissions software or a CRM (a tool that tracks every enquiry).
- An old site. Moving old pages without losing visits needs a plan.
How we price it
- We talk for 30 minutes about your institution and your regulator
- We read your site as a parent would and list what is missing
- A written quote follows within 2 working days
What you get in the quote
- The pages, forms and systems in scope
- What you give us, and by when
How you pay
| Way of working | When it fits |
|---|---|
| Project fee | A new site or a rebuild, built once. A website takes 4 to 6 weeks |
| Monthly support | Updates and checks. Minimum 3 months, 30 days' notice |
Hosting, domain and any payment gateway are paid to their providers.
/ 06 Rules to know
Education website design rules to read before you build
Three points from official text, read on 1 November 2026. Check the current text before you act.
Penalty. CBSE's circular of 12 January 2026 says that not uploading the teachers' details on the website as part of the Mandatory Public Disclosure is a violation of clause 12.2.3, which may lead to a penalty under Chapter 12 of its bye-laws.
Disability access. Since 10 May 2023, rule 15(1) of the RPwD Rules says websites shall comply with IS 17802. Section 46 of the RPwD Act gives service providers two years from the date the rules are notified. Ask your lawyer which date counts for your site.
Children's data. The DPDP sections on notice, consent and children start eighteen months after the notification of 13 November 2025, so from about May 2027. Dates can move.
General guidance, not legal advice.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
More education pages and services
The expertise that fits your business, and the places we work.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
What clients say about PromotEdge
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCGTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator
Running a school or college?
Tell us your board or regulator. We will list what your site should show first
Common questions
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Education website design is planning and building the website of a school, college or institute. It helps a parent or student check who you are, what it costs and how to apply. In India it also carries the disclosures your board or regulator asks for.
-
CBSE's Affiliation Bye-Laws, clause 2.4.9, ask an affiliated school to keep its own website with affiliation status, teachers' qualifications, student numbers, contact details and fees. The Mandatory Public Disclosure goes in a prominent place on the site. CBSE's circular of 12 January 2026 asks for current teacher details. Check the current text.
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UGC's 2023 regulations ask every higher education institution to put a prospectus on its website at least 60 days before admission starts, with fees, refund terms and faculty, and to show its grievance committee. AICTE asks approved technical institutes for a mandatory disclosure.
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The Accessibility Code for Educational Institutions says school websites should follow WCAG, the Web Content Accessibility Guidelines. Since 2023, rule 15 of the RPwD Rules also points websites to the Indian standard IS 17802. Ask your lawyer how this applies to a private school.
-
The sections on notice, consent and children's data are due to start about May 2027, eighteen months after the notification of 13 November 2025. Then a form that takes a child's data needs a parent's verifiable consent. Dates can move, so check the current text.
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Google's guide for a good page experience is main content within 2.5 seconds, a response to a tap within 200 milliseconds and a layout shift of 0.1 or less, for most visits. That is Google's advice, not a school rule.
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PromotEdge publishes no price list. The cost moves with the number of campuses and programmes, the documents you can hand over, the forms and systems it connects to and any old site to move. A written quote follows within 2 working days.
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Put each fee component, deposit and other charge on the programme page, with the refund terms beside it. UGC's 2023 regulation 4(1) asks the prospectus to carry both. Refund slabs are set in UGC and AICTE notices for each session, so link the current one.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.