“Two of our own sites show up for the same search, and neither ranks well.”
Google picks one page per search, so your sites split the strength. We decide which site owns which search.
/ 01 Enterprise SEO
One search planfor the whole group.
The hard part of group SEO is getting every brand and team to pull one way, not the fix itself. PromotEdge runs one search plan across your websites, brands and locations, so search brings enquiries to the right business and the board gets one report it can read.
Enterprise SEO is ordinary SEO at the size of a group. Think of a lab chain with a page per branch, a developer with a microsite per project, or an industrial maker with brands and dealers.
Google's crawl budget guide is meant for sites over a million pages, or 10,000 that change daily. Most groups are far smaller. Here your own sites compete, and releases go live unchecked. We pilot on one brand first.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From a messy estateto one plan.
| Part | What we do | What you receive |
|---|---|---|
| Search estate map | List every domain, subdomain and microsite. One Search Console view per domain covers its subdomains | One sheet of sites and owners |
| Ownership map | Decide which site owns each key search | A rule per search |
| Standards | Shared rules for titles, templates, redirects and launches | A playbook and pre-launch checklist |
| Release checks | An SEO check inside your IT release cycle | Problems caught in days |
| Locations | Google Business Profiles set up and cleaned in bulk | Correct names, numbers and hours on Maps |
| Languages | Each language version labelled, so Google shows the right one | Hindi or regional pages that reach the right reader |
| AI search | Matching company facts across sites, as part of AI SEO | AI answers that name the right business |
| Group reporting | Organic enquiries, calls and WhatsApp clicks by brand, site and location | One leadership report |
Your developers can ship the fixes, or we can. You see who does what before work starts.
We look at your business first. Marketing comes second.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“Every brand has its own agency and its own report.”
We set one way to measure and one monthly view by brand, site and location, from your own Search Console.
“A release went live, and rankings fell a month before anyone noticed.”
We add a short SEO check to your release process and watch key pages after launch.
“We have dozens of branches or dealers, and map listings show the wrong number.”
Google lets a business with 10 or more locations verify profiles in bulk. We clean the data once and keep it right.
“Every page change needs legal and compliance sign-off, so fixes wait for months.”
We sort fixes by impact and risk, and send approvers short, clear requests.
“AI tools mix up our group companies.”
That happens when each site describes the group differently. We match company facts across sites and profiles.
Not sure how many of your sites compete for the same search? Send us the list and we will mark the overlaps. Get a free growth plan
/ 04 How we work
Pilot first,then roll out.
Typical timings, which your group's size and approval speed change. Good results should repeat, not happen by luck.
- 01
Weeks 1 to 2: map and meet
We map every site and meet its owners. Sales tells us which enquiries turn into business.
- 02
Weeks 3 to 6: audit and ownership
An audit across the group, the ownership map and a ranked fix list.
- 03
Months 2 to 4: the pilot
One brand goes first. We fix, build and measure, so you see the plan work before it spreads.
- 04
Month 4 onwards: roll out in waves
What worked moves to other sites, one wave at a time.
- 05
Every month and quarter: report
Enquiries by brand and location monthly, a re-forecast each quarter.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A dealer-led B2B group needs dealer and product pages that do not fight each other. A franchise needs one verified profile per outlet, the same local-trust job a clinic chain has (see healthcare). A holding group needs one owner per search. A listed group adds a compliance review.
- Map every site before changing one. Sites that compete are hard to see until they sit on one sheet. One sheet of sites and owners.
- Pilot on one brand. A plan proven on one brand is safer to roll out, and your team reads a result, not a promise. Before-and-after numbers for that brand.
- Put an SEO check inside the release process. Large sites change weekly, so a check at release costs less than a recovery. A checklist your IT team runs.
- Report from your own Search Console. Numbers you can open yourself end arguments between agencies. One view by brand and location.
- Sort fixes by risk. Approvers say yes faster to short, low-risk requests. Quick technical fixes in one lane, content for sign-off in another.
AI in enterprise SEO: today and next
Today: Google's AI answers
Google says a site can appear in AI Overviews and AI Mode if it is indexed and eligible to show with a snippet, with "no additional technical requirements". It asks for no special files or schema, and says structured data should match the visible text. Such visits are counted in the Search Console Web report.
Source: Google Search Central, AI features and your website, page updated 10 December 2025, read 10 October 2026
Next
Our view: AI answers will keep quoting the page that states a fact most clearly. For a group, that means the same company facts on every site. Want us to check yours? Ask us.
Planning a big release or a merger of sites? Ask us to check it for search before it goes live. Talk to us
/ 05 Cost
What affects the cost of enterprise SEO.
Cost follows how many sites, brands and locations you have, and how many teams the work runs through.
What affects the cost
- Sites and brands. Each adds research, fixes and reporting.
- Locations. Each branch or dealer needs a correct listing.
- Platforms. One CMS (content management system) is simpler than five.
- Languages. Each version needs its own pages.
- Who ships the fixes. Your developers, ours, or a mix.
- Approval layers. More sign-offs, more time per change.
How we quote
- A call about your group, your sites and the enquiries that matter.
- If we can help, a free audit of your main site. We take on a limited number.
- A written scope: pilot, roll-out waves and monthly report.
- One quote, each part on its own line, for you to approve.
What you get in the quote
- The sites and locations in scope, and which goes first
- Fixes in order of impact, and who ships each
- The monthly group report, with GST shown apart
Ongoing work has a 3-month minimum, then 30 days' notice. Compare quotes on coverage of every site and on whether the report shows enquiries by brand.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in SEO
Goes well with
By industry
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us where search lets your group down.We'll show you the plan.
Straight answers.
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It makes search work across a whole group, not one website. It decides which site owns which search, sets shared rules, checks releases before launch, and reports enquiries by brand and location. The aim is one plan that every team and agency follows.
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Technical SEO fixes how one site is crawled and loaded. B2B SEO plans pages for a business buyer with a long sales cycle. Enterprise SEO sits above both, deciding how sites, brands and teams work together, and we use the other two where a site needs them.
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Ask how they will handle your IT team, approvers and other agencies. A good one maps every site first, pilots on one and reports from your own Search Console. Doubt a promise of rankings for every site in 90 days.
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First results usually show in 3 to 6 months, and the pilot shows the first signs. Gains across a whole group can take up to 15 months. Approvals are the bigger delay, so we plan around them and show you pilot numbers before the roll-out begins.
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Yes. We send short, clear change requests and keep a record of what was approved. We publish nothing about results without your sign-off. Compliance reviews add time, so we plan for them from the start. See how we work with listed companies.
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Every month you see organic enquiries, calls and WhatsApp clicks by brand, site and location. The numbers come from your own Search Console and analytics, so you can check each one. We also note what changed that month, so you can link a gain to a fix.
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Yes. SEO is done online, and our servicing team is based in cities across India. You get shared dashboards and regular calls, and we visit your cities at least once every three months. If a job needs it, we place a team member at your site.
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A senior SEO lead owns your plan and numbers. Specialists join as the work needs. Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. You know who does what before work starts.