“New pages take weeks to show on Google, or never do.”
Search Console's indexing report lists pages Google found but did not keep, and why. We read it first, then fix the cause.
/ 01 Technical SEO services
Good pages can't rankif Google can't read them.
A site can have good pages that Google reads badly or skips. PromotEdge finds and fixes what stops Google from crawling, reading and loading your pages, so the pages you already have can rank and bring enquiries.
Technical SEO (search engine optimisation) is the work under the words. Pick it over full SEO services when your content is fine and the site is the problem. Not sure? Start with an SEO audit. It finds the problems; we fix them and keep them fixed.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
What we fix,and what you get back.
| Area | What we fix | What you receive |
|---|---|---|
| Crawling and indexing | robots.txt, sitemaps, stray noindex tags, pages Google left out | Pages to index, merge or keep out |
| Duplicate addresses | Filter and tracking addresses, www versions, canonical tags (they name the main copy) pointing wrong | One address per page, redirects for the rest |
| Speed on phones | Core Web Vitals (Google's loading, response and layout scores): images, scripts, fonts, server time | Tickets by template, with before and after numbers |
| JavaScript rendering | Whether Google sees script-loaded content | A template check and the exact change for developers |
| Structure and redirects | Click depth, orphan pages, broken links, redirect chains | A link map and redirect clean-up list |
| Structured data (schema) | Markup for company, products, FAQs, breadcrumbs | Valid markup per template, tested before launch |
| Release checks | A check after each site update, so old fixes stay fixed | A monthly note: checked, broken, fixed |
Every fix is a ticket: what to change, why, how we test it. Google promises no rich results even for correct markup, so we never sell schema as a ranking trick.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“The site looks fine on a laptop and crawls on a phone.”
Google indexes the mobile version. A good page shows main content in 2.5 seconds and answers a tap in 200 milliseconds, on real visits. We fix the phone first.
“Our developer says it is done because the plugin shows green.”
A plugin checks titles page by page. It cannot show how Google renders your site. We check what Google sees.
“Traffic fell after we moved to a JavaScript website.”
Google crawls first and runs scripts later, so script-only content can look empty for a while. Server-side rendering or pre-rendering usually solves it.
“The same product sits at five different addresses.”
Filters and tracking codes make dozens of addresses. We pick one per page and point the rest at it.
“We blocked a folder in robots.txt, and it still shows on Google.”
Google says robots.txt does not keep a page out of its results. We use a noindex tag or a password.
We start with logic and your numbers, not with ideas we happen to like.
Want us to look at what Google actually sees on your site? Get a free growth plan
/ 04 How we work
Test on one template,then roll it out.
First fixes usually go live within a month, if your developers have time. Search changes then show over weeks, not days. These are planning ranges, not promises.
- 01
Week 1: listen and get access
Read-only Search Console and analytics access, a developer contact, and your sales team's view of which pages bring enquiries.
- 02
Weeks 1 to 3: crawl, render, measure
We crawl the site, check how Google renders key templates and pull real-visitor speed data.
- 03
Weeks 3 to 4: rank the fixes
Each problem is ranked by the business it holds back and the effort to fix.
- 04
Months 1 to 3: one template, then the rest
We fix one template, such as product pages, and check it. If it works, we roll it out.
- 05
Every month: check and guard
We re-check after each release. You get a plain report: pages indexed, speed, rankings, enquiries.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business changes the plan
An online store mostly fights duplicate filter addresses. A machine maker often keeps specifications in PDFs that Google reads badly. A developer needs sold-out project pages retired without losing the live ones.
- Start with the pages that earn enquiries. A crawler can flag thousands of issues and most do not matter. A short, ranked fix list.
- Fix one template first. A fix that works on one template is safe to repeat everywhere. Before and after numbers.
- Write tickets your developers can ship. A fix counts only once it goes live. What to change, why, how to test.
- Check after every release. A site update can quietly undo old fixes. A monthly note.
AI in technical SEO: today and next
Today: Google's AI answers
Google says there are no extra requirements or special optimisations to appear in AI Overviews or AI Mode. The basics still apply: allow crawling, keep key content in text, and keep structured data matching what the page shows. Visits from these features are counted in Search Console under the Web search type.
Source: Google Search Central, AI features and your website, read 10 October 2026
Next
Our view: AI answers will keep changing, but a page Google cannot crawl or read is out of all of them. So the base work stays the same, and your developers' fixes keep paying off.
Not sure if the problem is the site or the content? Ask, and we will say plainly. Talk to us
/ 05 Cost
What affects the cost of technical SEO.
We quote against a written scope, with developer time, yours or ours, on its own line.
What affects the cost
- Size of the site: pages, products, languages
- The platform: custom builds need more digging than WordPress, Shopify or Magento
- How much the site relies on JavaScript
- Who ships the fixes: your developers, our web team, or both
- The site's history: past migrations, old redirects, piles of plugins
How we quote
- A call about your site, your developers and the pages that bring enquiries
- If it is a fit, the free 12-point audit shows what we found
- One quote within 2 working days, each part on its own line, approved by you before work starts
What you get in the quote
- The areas we fix, in order of business impact
- The templates we start with, and why
- Who writes the tickets and who ships them
When you compare quotes, ask who ships the fixes and how each is tested. A long list of tool warnings is not technical SEO.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us what your site is hiding from Google.We'll show you the fixes.
Straight answers.
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It makes sure Google can find, read and load your pages quickly. It fixes indexing problems, duplicate addresses, slow templates and hidden content. A good one writes clear tickets for your developers and checks each fix after it goes live, instead of only sending a report.
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It depends on the size of your site, the platform, how much it relies on JavaScript and who ships the fixes. We quote after a first conversation, against a written scope, with developer time on its own line, so you can compare it fairly.
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An audit finds the problems. Technical SEO fixes them and keeps them fixed. Our SEO audit ends in a ranked list of problems, and technical SEO turns that list into tested fixes that your developers or our web team ship.
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Usually weeks, not days, because Google has to revisit the fixed pages. Speed fixes show in real visitor data within about a month. Rankings usually move in 3 to 6 months, if the content is good. These are planning ranges, not promises.
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Ask to see a sample fix ticket, not just a sample report, and how they test a fix. Be careful with anyone who promises a perfect speed score or guaranteed rankings. Nobody controls Google, so a good company talks about checks, not guarantees.
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Through numbers we agree before we start, read from your own Search Console and analytics: pages indexed, real-visitor speed, rankings and organic enquiries, before and after each batch of fixes. You can open the same reports and check them yourself.
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Yes. Technical SEO is done online, so your city does not change the work. Our servicing team is based in cities across India. We work through calls and shared screens, and meet you in your city at least once every three months.
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Your developers can ship the fixes from our tickets, or our web team can. Some sites need both, and we agree who does what before work starts. One named person answers for your monthly report, backed by our in-house team of 65+ people.