“Our site lists our address and phone. Google never shows it.”
Give each area of practice its own page and add code that tells Google your name and address.
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Industry · Professional services · SEO for law firms
SEOfor law firms
Since 201565+ in-house team6 cities
Get found when people search a legal problem, within the rules that stop advocates from advertising.
A strategist calls you in one working day.
/ 01 Law firm SEO
You may not advertise.You can still be found.
Advocates and chartered accountant (CA) firms may not advertise, so the job is to be found by people already searching, with correct facts and no pitch. PromotEdge does SEO (search engine optimisation, the work that helps Google show your firm when people search) for law and CA practices.
We make your firm's facts correct and easy to find, so that people with a real legal need find you and contact you themselves.
Rule 36 of the Bar Council of India (BCI) Rules says an advocate "shall not solicit work or advertise, either directly or indirectly". A 2008 addition lets a website show only the details in an approved schedule. This is general guidance, not legal advice.
Chartered accountants follow ICAI (the Institute of Chartered Accountants of India). Its revised Code of Ethics applies from 1 April 2026, so check it before you publish. This is general guidance, not legal advice.
That leaves being found: correct facts, then a fast site. See also marketing for law firms, chartered accountants and professional services.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forlaw and CA firms.
Marketing for law firms
The wider plan for advocates, inside the Bar Council's rules.
A website within the rules
A fast phone site with each lawyer's approved details.
Google profiles and local SEO
One correct Google profile for each office.
Google Business ProfileGooglePlain legal explainers
Dated articles your lawyers approve.
AI search visibility
See where Google's AI answers mention your firm.
GoogleEnquiry tracking and CRM
One record of every enquiry, counted monthly.
Brand strategy and positioning
A clear firm identity, without claims the rules forbid.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For law and CA firms
6 items
- Website details within the Rule 36 scheduleBCI Rules, Rule 36: details beyond the schedule are deemed a violation.
- A sign-board and stationery that claim no specialismBCI Rules, Rule 36: no claim of specialising in one type of work.
- A Google profile in the firm's real nameGoogle: the name should reflect your business's real-world name.
- For CA firms: ICAI's current advertisement and website guidelinesICAI Code of Ethics, 13th edition, applies from 1 April 2026.
- Dated explainers marked as general informationGood practice. Your partners decide what to publish.
- Short enquiry formsGood practice: name, phone and area of law. Case details wait for a call.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“A rival calls itself the "best lawyer" in town. Should we?”
Show up for the problem people search instead. In our view, calling yourself the best is the riskiest ad of all.
“People search their problem, not our firm's name.”
Answer the problem, such as "how to reply to a legal notice". If your partners agree, we write plain explainers for your lawyers to review.
“Agencies offer us paid ads and ready-made "lawyer leads".”
Say no to both. Rule 36 names touts, so we run no case-pitch ads and never buy or sell leads.
“Our old site has a "cases we won" page. Is that a problem?”
Your partners decide after a line-by-line review. The rule names case photographs and treats extras as a violation. This is general guidance, not legal advice.
“Enquiries land on the desk phone, a partner's WhatsApp and the form.”
Use one shared inbox and a simple CRM (customer relationship management: one record of every enquiry), with an owner for each. AI tools can sort enquiries by area of law.
Does one of these sound like your site? Tell us which, and we'll tell you what we'd check first. Tell us which
/ 05 How we work
Found for the right reasons,step by step.
- 01
1. Agree the rules first
A one-page note says what we publish, what we don't and who signs off. It follows Rule 36 for advocates and ICAI's current guidelines for CA firms.
- 02
2. Make your facts match everywhere
Your name, address, phone and practice areas should match on your site, Google and every directory. Each office gets one Google profile. This is the base of our SEO work.
- 03
3. Write explainers your lawyers sign off
Our content team drafts a dated explainer for each question people type, and marks it as general information. Your lawyers approve it. Case results and client stories stay out.
- 04
4. Make the site fast and enquiries private
Pages load quickly on a phone. Forms ask only name, phone and area of law, because case details wait for a private call. Our website team fixes or rebuilds the site.
- 05
5. Report enquiries and AI answers
Each month you see the calls, forms and WhatsApp messages from search, by area of practice. Our AI search work also checks where Google's AI answers mention your firm.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Advocates may not advertise, so search work means correct facts and honest answers. Your partners decide what goes live.
SEO for law firms in depth
The rule that matters
Rule 36 of the Bar Council of India Rules bars an advocate from soliciting work or advertising, directly or indirectly. A 2008 proviso allows website details in a set schedule. The BCI warned against social media promotion in March 2025. A July 2026 Supreme Court notice on a petition about it is not a ruling. General guidance, not legal advice.
Source: Bar Council of India, BCI Rules, Part VI, Chapter II, Section IV, Rule 36 and Schedule (proviso added by Res. No. 50/2008, 24 Mar 2008), BCI's own PDF opened from its site. SCC Online, BCI condemns, warns against unethical legal advertising, 17 Mar 2025 (link). LiveLaw, Supreme Court seeks BCI response on plea to regulate advocates' use of social media, 14 Jul 2026 (link)
How buyers decide
Our view: people with a legal worry ask a friend or a CA they trust, then search the problem on Google, then check the firm's name. They drop out when the site shows no address, an old phone number or no clear area of practice. A person who waits a day for a reply calls the next firm.
What you can do, and what is not ours
You can keep your name, address, phone and practice areas the same everywhere. Your partners decide which explainers to publish, and whether to ask the Bar Council about anything unclear. We cannot decide what the rules allow, and we cannot make Google rank a page. We run no case-pitch ads and never buy leads or reviews.
How we would deliver, and why each step
We write the rules note first, because every later step depends on it. Then we fix your facts everywhere, because mismatched details confuse Google and clients. Next come explainers your lawyers approve, then a fast site with short forms. Each month we report enquiries by area of practice, so we both see what worked.
Bodies to know
Bar Council of India: lays down standards of professional conduct and etiquette for advocates.
ICAI: the statutory body for chartered accountants, set up under the Chartered Accountants Act, 1949.
Source: Advocates Act, 1961, section 7(b), as shown on the Karnataka State Bar Council site (link), read 10 Oct 2026. ICAI, press release of 12 Sep 2026 (link), read 10 Oct 2026
Our beliefThink creative. Act on numbers.
Not sure what your partners should approve? Let's draft the one-page rules note together. Draft the rules note
/ 06 Cost
What affects the cost of SEO for a law firm.
We don't publish a price list. After a 30-minute strategist call, a written quote follows within 2 working days.
What affects the cost
- Practice areas and offices. Each needs its own page and Google profile.
- Explainers. More topics mean more writing and review.
How we quote
- We talk about your practice areas and offices
- We check your site, profiles and AI answers
- A written quote follows within 2 working days. You approve it first
What you get in the quote
- The rules note, agreed with your managing partner
- Site fixes, profiles and explainers, one by one
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up project | Timeline confirmed in the quote |
| Monthly retainer | Minimum 3 months, 30 days' notice to stop |
| Set-up, then retainer | Fix the base first |
Ask any agency what it will refuse to publish. We cannot do magic alone: the more your partners join in, the faster you see results.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Professional services
Goes well with
Related industries
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Running a law or CA firm?
Tell us what's not working.We'll show you where the enquiries are.
Straight answers.
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Yes, within limits. Rule 36 of the Bar Council of India Rules bars advocates from soliciting work or advertising, directly or indirectly. A 2008 addition allows set website details. SEO for a law firm works inside those limits, with correct facts and honest listings. This is general guidance, not legal advice.
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The schedule lists your name, address, phone numbers and email, your enrolment number and date, your State Bar Council and Bar Association, your qualifications and your areas of practice. The rule treats anything beyond what the BCI approved as a violation, and Section 35 of the Advocates Act, 1961 covers misconduct. This is general guidance, not legal advice.
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SEO results usually come in 3 to 6 months. Fixes to your Google profile and site facts can show sooner, within weeks. Busier searches, such as an area of law plus a big city, take longer. Your lawyers' review time also sets the pace.
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No. CA firms follow ICAI's rules, not the Bar Council's. ICAI says Clauses (6) and (7) of the First Schedule to the Chartered Accountants Act, 1949 bar solicitation and advertisement. Its revised Code of Ethics applies from 1 April 2026. Check its current guidelines first. This is general guidance, not legal advice.
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Yes. Our servicing team is based in cities across India, and we meet you in your city at least once every three months. Each office gets its own Google profile. For city search, see SEO in Mumbai and SEO in Delhi NCR.