“Our loan pages sit on page three, behind comparison sites.”
Start with searches you can win sooner, such as a product in your town. Give each product one strong page with rates, eligibility, documents and a next step.
Home / Industries / BFSI / SEO
Industry · BFSI · SEO
SEOfor financial services
Since 201565+ in-house team6 cities
Search pages your compliance team signs off, counted in applications, not visits.
A strategist calls you in one working day.
/ 01 SEO for financial services
Google reads money pagesmore strictly.
On money topics, Google weighs trust above all, so a loan or policy page needs a named writer, a named reviewer and current rates. PromotEdge does SEO (search engine optimisation) for NBFCs (non-bank lenders), insurers, brokers, banks, co-operative banks and fintechs.
We build product pages, calculators, explainers and branch listings that stay inside your regulator's rules, so that search brings you loan applications, policy enquiries and new accounts.
Google calls topics that can affect a person's money "Your Money or Your Life", or YMYL. For these, it says its systems "give even more weight" to content with strong E-E-A-T: experience, expertise, authoritativeness and trust. It adds: "Of these aspects, trust is most important."
This page covers search only. The wider plan is on our BFSI marketing page (banking, financial services and insurance). SEO for any business is on our SEO services page. For segments, see insurance marketing and fintech marketing.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forfinancial brands.
BFSI marketing
The wider plan for financial brands.
AI search optimisation
Check what AI answers say about your brand each month.
GoogleTechnical SEO
Fix slow pages and old rate PDFs.
GoogleBranch and ATM listings
Correct Google listings, branch by branch.
GoogleGoogle Business ProfileExplainers in regional languages
Named authors, named reviewers, approved disclaimers.
Calculators and forms
Pages that lead to an application.
Counting applications
Enquiries and applications, by product.
Advertising for banks and insurers
Paid ads that sit beside your search pages.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For financial services websites
7 items
- A named author and reviewer on every money pageGoogle's guidance asks for a byline and expert-written or reviewed content.
- Current rates and charges, with a dateGood practice: one owner for each rate and each PDF.
- A risk disclaimer on fund advertisingSEBI FAQ for mutual fund intermediaries: applies to all advertisements.
- The insurer's name and the product's UIN on insurance pagesIRDAI master circular, 5 Sept 2024, Section 1, para 3(ii).
- A lender page listing digital loan products and grievance contactsRBI/2025-26/36, para 8(iv).
- A separate Google listing for each branch and ATMGoogle: an ATM attached to a bank can have its own profile.
- Regional-language pages on their own web addressesGoogle: use a different URL for each language version.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Compliance cuts every article down until it says nothing.”
Agree the rules before anyone writes. A claims library your compliance team approves lets writers work inside it, so reviews get shorter.
“Our EMI (monthly instalment) calculator gets traffic, but nobody applies.”
Add a next step under the result: an eligibility check, a document list or a call back. Then track which step people take.
“Google Maps shows a closed branch, or the wrong hours.”
Give each branch, and each ATM where it helps, its own correct listing.
“Our articles are written by freelancers nobody can name.”
Give every page a named author and reviewer, such as your credit head, with a date and sources.
“AI answers quote comparison sites, never us.”
Rewrite key pages to answer the question in the first lines, with dated tables of rates and charges.
“Our rate changed last month, and Google still shows the old one.”
Give every rate page and PDF an owner. When a rate changes, the owner gets a reminder and the page is updated in place, with a date.
“Web enquiries reach the branch late, and nobody knows the source.”
Put every enquiry in a CRM (customer relationship management: one place for every enquiry and follow-up), tagged with its page.
Which of these sounds like your site? Tell us, and we'll tell you which page we'd fix first. Tell us which page
/ 05 How we work
From a money searchto a finished application.
- 01
1. Map searches by product, town and language
We split searches that bring applications from those that only bring readers, and match them to your branch towns and languages.
- 02
2. Agree the rules with compliance first
Together we write a claims library: approved phrases, disclaimers by product and the source of every rate. Each page then gets one review, not five.
- 03
3. Fix the base, build product pages
A technical SEO audit finds what stops Google reading slow pages and old PDFs. Then one page per product, with calculators that lead to a next step.
- 04
4. Write explainers with named authors and reviewers
Each gets a byline, a reviewer, a date and sources. Google asks whether content is "written or reviewed by an expert". Regional-language versions get their own web addresses, as Google recommends. Translation and localisation keeps each disclaimer intact.
- 05
5. Clean up branch and ATM listings
Each listing uses the real name with no tagline, and lobby hours where possible. An ATM attached to a bank can have its own profile.
- 06
6. Earn links that pass a SEBI check, and report applications
We earn links through original data and trade press, after checking each site and creator against SEBI's association rules. Each month you see Search Console clicks plus applications by product.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Google asks for more proof on money pages. Your compliance team's asks and Google's asks mostly point the same way.
SEO for financial services in depth
The rule that matters
Google's guidance says that for money topics its systems give even more weight to strong E-E-A-T, and that trust matters most. Its rater guidelines of 11 September 2025 say pages on clear YMYL topics "require the most scrutiny". Raters do not set rankings.
Source: Google Search Central, Creating helpful, reliable, people-first content, last updated 5 Oct 2026, read 10 Oct 2026 (https://developers.google.com/search/docs/fundamentals/creating-helpful-content). Google Search Quality Rater Guidelines, 11 Sept 2025, section 2.3, read 10 Oct 2026 (https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf)
How buyers decide
Our view: people search the product and the worry behind it. Think of a gold loan rate in their town, a term plan for a family or the EMI on a home loan. They compare on a comparison site, then check the lender's own page. They drop out at old rates, hidden charges or a page nobody signs.
What you can do, and what is not ours
You can name a writer and reviewer for each page, share approved rates and keep one owner for each rate. You can ask your tech team to ship calculators. We cannot rank a page or promise approvals, returns or cover. Google's decisions and your regulator's rules stay outside our control.
How we would deliver, and why each step
We agree the claims library first, because compliance review is the slowest step. We fix technical problems next, because Google must read a page before it can rank it. We build product pages with a next step, because a visit is not an application. We report applications by product.
Bodies to know
SEBI: the Securities and Exchange Board of India. Its site gives its role as protecting the interests of investors in securities.
AMFI: the Association of Mutual Funds in India. Its site has fund data and sections for investors and distributors.
IAMAI: the Internet and Mobile Association of India, which calls itself a not-for-profit industry body.
Source: Official sites of each body, read 10 Oct 2026
Not sure where compliance fits in? Let's sketch the review steps together. Sketch the review
/ 06 Cost
What affects the cost of SEO for financial services.
We don't publish a price list. We quote after a free 30-minute strategist call, against a written scope.
What affects the cost
- Products, branches and languages. How many pages, listings and versions need work.
- Compliance review. How many rounds each piece needs.
How we quote
- A free 30-minute strategist call
- We check your main pages, then send a one-page plan
- A written quote follows within 2 working days. You approve it first
What you get in the quote
- The searches we start with
- The review steps, and who signs off
How it is billed
| Way of working | When it fits |
|---|---|
| Monthly retainer | Minimum 3 months, 30 days' notice to stop |
| Set-up project | Timeline confirmed in the quote |
| Set-up, then retainer | Fix the base first |
Ask each agency whether its report shows applications or only rankings.
We start with logic and your numbers, not with ideas we happen to like.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
NBFC, insurer, broker, bank or fintech?
Tell us what's not working.We'll show you where the applications are.
Straight answers.
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Ask every agency, including us, four questions. Who checks money content for accuracy, and are they named? How will you work with our compliance team? Can you show results in applications, not only rankings? Will you keep us away from paid links on finfluencer sites and blog networks?
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It depends on scope more than on the sector: products, branches, languages, compliance review rounds and how much repair the site needs. We don't publish a price list. A written quote against a written scope follows within 2 working days of the first call.
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SEO results usually come in 3 to 6 months. Technical fixes and branch listings can show sooner. Searches for a product in a town tend to move first. Broad product terms, where comparison sites and big banks compete, take longer. We give you a forecast after the research, not before it.
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Often, yes. SEBI's FAQ treats any communication by or for a fund house that may influence investment decisions as an advertisement, so the risk disclaimer applies. IRDAI says insurance ads carry the insurer's registered name and the product's UIN. RBI asks lenders to list their digital loan products and grievance contacts online. This is general guidance, not legal advice.
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Be very careful if SEBI regulates you. Since 29 August 2024, regulated firms and their agents cannot be associated with anyone giving unregistered securities advice or claiming returns. Payments, client referrals and shared client data all count. So we check every site and creator before outreach. This is general guidance, not legal advice.