“Patients compare our test prices on aggregator apps before they see our website.”
Make your own page the fuller answer: what the test is for, how to prepare and when the report comes. Count direct bookings separately.
Home / Industries / Healthcare / SEO
Industry · Healthcare · SEO
Healthcare SEO agencyfor diagnostic centres, clinics and wellness
Since 201565+ in-house teamKolkata office, 5 team bases
Checked pages that patients find on Google, counted in booking requests, not rankings.
A strategist calls you in one working day.
/ 01 Healthcare SEO agency
Patients check who wrote it first.So does Google.
In health search, who wrote and checked a page matters as much as its words. PromotEdge does SEO (search engine optimisation) for diagnostic centres, clinics, dental clinics and wellness and healthcare businesses.
We build the test, treatment and branch pages patients find on Google and in AI answers. Your medical team checks them, and we count the booking requests they bring.
This page covers search only. For the wider plan, see healthcare marketing, diagnostic centres and dentists. Our method is on our SEO services page.
We do not run promotion or lead generation for hospitals or individual doctors, because a patient who chooses a doctor on promotion rather than skill may be at risk. We do design, websites and systems for them.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe believe in process. Good results should repeat, not happen by luck.
/ 02 Services
Services forclinics and diagnostics.
The other services that make search work for a clinic, dental clinic, diagnostic centre or wellness brand.
Local SEO and Google profiles
One clean profile per branch, with the right timings and phone.
Google Business ProfileGoogleTechnical SEO and site fixes
Fix slow report pages and test lists Google cannot read.
GoogleAI search optimisation
Check how AI answers describe your centre each month.
GoogleMedical content, reviewed
Test and treatment pages in plain words, checked by your medical team.
Reviews and replies
Ask every patient fairly, and answer each review without patient details.
GoogleSearch ads while pages settle
Google Ads for bookings this month, while SEO builds over months.
Google AdsBooking tracking and CRM
Count booking requests by branch and service, with names kept in your own system.
Healthcare digital marketing
The wider plan across search, ads, social media and WhatsApp.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For healthcare websites
6 items
- A named medical reviewer and a date on every health pageGoogle's guidance asks who made the page and rewards expert review.
- One Google profile for each branch, with a plain nameGoogle: unnecessary words in a name can get a profile suspended.
- Test and treatment pages with price, preparation and report timeGood practice: the facts a patient checks before calling.
- Cure-claim check on every page and adDrugs and Magic Remedies Act, 1954, sections 3 and 4.
- A review request for every patientGoogle allows honest requests. It bars rewards and asking only happy patients.
- Booking tracking with no personal details sent to GoogleGoogle Analytics policy bars passing email addresses or personal mobile numbers.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Home collection is our selling point, but patients can't tell where we cover.”
Write one page per area you really serve, with hours and how to book. Leave out areas you can't reach in time.
“Each branch tells a different story: different timings, phone and test list.”
Keep one fact sheet for the group. Each branch then gets its own page and Google profile, with a plain name: extra words can get a profile suspended.
“Nobody replies to our reviews, and the counter asks only happy patients.”
Ask every patient by message after the visit, and reply to every review. Google bars asking only happy patients or pressing people to review on the premises.
“Bookings sit on one staff phone, and nobody knows which came from search.”
Set up a CRM (one place for every enquiry and booking), and tag each call, form and WhatsApp click from search to match your booking records.
Which of these sounds like your centre? Tell us, and we'll tell you which page we'd fix first. Tell us which page
/ 05 How we work
From the first searchto an appointment request.
- 01
1. Map how patients search, then fix the site
List the tests and treatments you want to grow and what patients type for each. Then we run an SEO audit on a phone, as health sites often hide the test list from Google or load slowly. Your developers or our website team fix it.
- 02
2. Build pages on plain facts, checked by your medical team
Each test or treatment gets a page: what it is for, how to prepare and when the report comes. A reviewer's name and the date go on it. A page that names a medicine must not suggest it treats a disease on the Drugs and Magic Remedies Act list. General guidance, not legal advice.
- 03
3. A Google profile for each branch, and fair reviews
Each branch gets one profile, with its own timings, phone and a plain name. Ask every patient for an honest review. Google bars rewards and asking only happy patients. Replies carry no patient details.
- 04
4. Count booking requests by branch and service
Tag every call, form and WhatsApp click from search. Google Analytics bars sending email addresses or personal mobile numbers, so names stay in your booking system.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Google asks for more proof on health pages. Patients check the basics before they call, so facts, profiles and reviews decide who gets the booking.
Healthcare SEO in depth
The rule that matters
Google says that for topics that could affect health, money or safety, its systems give even more weight to strong E-E-A-T, and that trust is most important. Its rater guide of 11 September 2025 names "symptoms of a heart attack" as a topic where small mistakes could harm. Raters do not set rankings.
Source: Google Search Central, Creating helpful, reliable, people-first content, last updated 5 Oct 2026, read 10 Oct 2026 (https://developers.google.com/search/docs/fundamentals/creating-helpful-content). Google Search Quality Rater Guidelines, 11 Sept 2025, section 2.3, read 4 Oct 2026 (https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf)
How patients decide
Our view: a patient types a symptom, a test name, "scan centre near me", or your centre's name after a tip. They open two or three results, check price, timings and reviews, and call. They drop out at old timings, a missing price or a page that opens badly on a phone.
What you can do, and what is not ours
You can finish your Google profile, ask every patient for an honest review and keep one fact sheet for timings and tests. Your medical team writes and checks the facts. We cannot rank a page or promise bookings, because Google decides rankings.
How we would deliver, and why each step
We fix the site first, because Google must read a page before it can rank it. Then we build pages on plain facts that your medical team checks, because health pages need a named reviewer. Then profiles and reviews. Each month we count booking requests by branch.
Bodies to know
NABL: the accreditation board for laboratories. Its site lists accreditation of medical laboratories under ISO 15189.
NABH: the National Accreditation Board for Hospitals and Healthcare Providers. Its site lists accreditation programmes for allopathic and dental clinics.
Source: Official sites of each body, read 10 Oct 2026
Not sure whether to fix the site or write new pages first? Let's look at your centre together. Look at it together
/ 06 Cost
What affects the cost of SEO for a clinic or diagnostic centre.
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute strategist call.
What affects the cost
- Branches and tests. Each needs a profile or a page.
- Review time. How fast your team signs off.
- Your site today. A slow site is fixed first.
How we quote
- A 30-minute call about your tests and treatments
- We check your site and Google profiles
- A written scope and quote
What you get in the quote
- Audit fixes, in order
- Pages to build, and who reviews each
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up, then retainer | Fixes, pages and profiles first, then a monthly fee. Minimum 3 months, 30 days' notice to stop |
| One-time audit | A full check with a fix list. We confirm the timeline in the quote |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Related industries
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Clinic or diagnostic centre owner?
Tell us where bookings fall short.We'll show you what patients search for first.
Straight answers.
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Google treats health as a high-stakes topic and gives more weight to pages that show real expertise. Rules on drug and cure claims also limit what an advertiser may say. So every page is plain, factual and checked by your medical team.
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Yes, and it starts small: a complete Google Business Profile, one clear page for each main service and genuine reviews. Small centres compete on location, so a correct profile, honest reviews and a clear phone number matter most. Our diagnostics page covers more.
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We won't claim to be right for everyone. Ask each healthcare SEO agency, us included, three things. Who checks the medical facts on your pages? Will you report booking requests, not just rankings? What will you refuse to write? A good agency answers the last one quickly.
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It depends on your branches, tests and treatments, your website and how fast your medical team reviews pages. A single clinic needs far less work than a chain. We don't publish a price list. A written quote follows within 2 working days of the first call.
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Results usually come in 3 to 6 months. Profile and service-page fixes can show within weeks, because patients already search for your centre by name. New test and treatment pages take the longer end. If you need bookings this month, search ads can run meanwhile.
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Yes, to explain the condition and the care you offer. The Drugs and Magic Remedies Act, 1954 bars ads that suggest a drug treats or cures a listed disease, such as diabetes, cancer or heart disease. So no page promises a result. General guidance, not legal advice.