What Impact Does An SSL Certificate Have On SEO?

SSL is the acronym for Secure Sockets Layer, a security protocol that creates an encrypted link between the web server and browser. It acts as a digital certificate that authenticates a website’s identity and enables a secured and encrypted connection.

This digital document binds a cryptographic key consisting of a public key and a private key to form a unique identity for the website. The certificate confirms to users to keep user data secure, verify ownership of the website, and prevent malicious attacks by creating a fake version of the site.

A website that has https: in the beginning, is known to have an SSL certificate, while HTTPS:// represents a lack of an SSL certificate. As SSL certificates are essential as digital security proof of the website, an absence of them, can impact SEO rankings. But how? As a web development company and best SEO company, here is our take on this!

Need Of SSL Certificate For Website URL

Improved Website Security

SSL certificates protect the communication between the server and the browser. It uses both symmetric and asymmetric encryption that protects the confidentiality and integrity of data in transit. Asymmetric encryption helps in the establishment of a secure connection between a client and a server. While symmetric encryption ensures a secured session for the user. This helps in protection against data breaches and cyber-attacks.

Gives Protection Against Hackers

Malware attack is one of the leading effects of a security breach. Be it, user, log-in details, or payment details, security breaches can lead to a lack of trust among consumers. An SSL certificate not only protects against hackers, but also ensures users that no hacker gets access

to personal information such as credit card credentials, or log-in credentials. With enhanced security, the bounce rate decreases, enabling visitors to spend more time on the website, which results in improved SEO rankings.

Google Ranking Algorithm with Certificate

As the best SEO company, we are result-driven, which is why enabling SSL certificates to help us to boost rank for clients’ websites. Google gives the upper hand to websites with the certificate, instead of one without it. For better optimization, and to drive more traffic to the website, it is essential to have an SSL certificate.

Google has announced websites which does have an SSL certificate will display a “nonsecure” warning. It negatively impacts website traffic, and potential to pull users away from the website.

Increases Bounce Rate

The importance of an SSL certificate is to improve user trust. Without the certificate, users don’t trust the website, due to fear of data breach, and hacking, which results in a decrease in website engagement, and an increased bounce rate. A high bounce rate affects the ranking on search engine result pages.

How To Get an SSL Certificate?

SSL certificate can be acquired from Certificate Authority (CA). Certificate Authority, which is also known as Certificate Authorities issues millions of licenses and certificates each year. They have trusted third-party that issue SSL certificates and help in determining the level of validation and trust associated with the certificate.

Once the certificate is obtained by following the necessary steps, we as an agency, take up the initiative as part of technical SEO to configure the certificate on the web host or on the servers of the website.

Get Your SSL Certificate

Get an SSL certificate for your website today. This is very important for your SEO success. If you need help ranking higher in the SERPs, get help from one of the best SEO company in Kolkata.

Get in touch with a reputable digital marketing company that has an established SEO department. Review their experience and how they have helped their previous clients before hiring them.

Conclusion

If you already do not have an SSL certificate, then get it today, as your SEO rankings are highly impacted due to the availability and unavailability of the SSL certificate. If you are targeting to rank higher on SERP, then having SSL certificate for your website.

As a web development agency, we take care of renewing the certificate and integrating on your site. So, if you want to rank higher on competitive keywords, get in touch with us today.