“Guests search our hotel's name, and OTA pages show above our own website.”
Fix your home page title and Google listing, then connect your rates, so your own price sits beside the OTA prices.
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Industry · Hospitality · SEO
SEOfor hotels
Since 201565+ in-house team6 cities
Win the guest on Google before an OTA does, and count every direct booking.
A strategist calls you in one working day.
/ 01 SEO for hotels
Rank where guests decide.Keep the booking yours.
Many guests find a hotel on an online travel agency (OTA) such as MakeMyTrip, then search its name on Google, and that last search decides who gets the booking. PromotEdge does SEO (search engine optimisation) for hotels and resorts, so your property is found on Google Search, Maps and AI answers.
We send those guests to your own booking engine, phone and WhatsApp. More rooms are then booked direct, and less commission goes out.
An online travel agency (OTA) is a booking site such as MakeMyTrip, Booking.com or Agoda. It keeps a commission on each booking. So hotel SEO has two jobs: win the guest who searches your name, and the guest who searches for a room or an occasion before knowing you.
Google's hotel box shows prices with links to book, some marked "Ads" and some free. Google says hotels pay no fee for free booking links. If your booking engine sends your rates, your own price can sit beside the OTA prices.
How a hotel balances OTAs, ads, events and press is on our hospitality marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forhotels and resorts.
Marketing for hotels and resorts
Occupancy, packages and sales kits around the search work.
Digital marketing for hospitality
Google hotel ads and Meta campaigns by season.
Google AdsMetaLocal SEO
A verified Google profile for the hotel and each outlet inside it.
GoogleGoogle Business ProfileWebsite design
Room and venue pages that open fast on phones.
Reviews and reputation
A checkout routine for asking, and drafted replies.
GoogleAI search optimisation
Check what AI assistants say about your hotel.
Translation and localisation
Key pages in your guests' languages.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For hotels and resorts
6 items
- Hotel name exactly as on the signboardGoogle: extra words in the name can get a profile suspended.
- Booking engine connected to GoogleGoogle: free booking links cost nothing. Your provider may set them up.
- A separate Google profile for each restaurant or bar insideGoogle: it needs its own profile and name.
- A review routine with no giftsGoogle Maps policy: no incentives for reviews.
- A page for each room type, package and venueGood practice: real photos, capacity and a book button on each.
- Hotel schema on room pagesGood practice: schema.org/Hotel carries check-in time and amenities.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Our website has one "Rooms" page for six room types.”
Give each room type, package and wedding venue its own page, with real photos, capacity and a book button.
“Our site looks lovely on a laptop and takes ages to open on a phone.”
Test on an ordinary phone over mobile data, then fix the heaviest photo sliders and booking widgets first.
“Our Google listing still shows the old restaurant and the wrong amenities.”
Claim and verify the profile, then correct the amenities, photos and category.
“We are rated 4.1 on Google, and the resort next door is 4.6.”
Ask every guest at checkout, not only the happy ones, and answer each review in your own voice.
Which OTA page ranks above your own name? Send us the search, and we'll tell you what we'd fix first. Send the search
/ 05 How we work
From the name searchto your booking engine.
- 01
Count what search sends you today
We read your booking engine reports and call logs by source, and note last season's OTA commission. Our analytics and tracking set-up then tags every direct booking, call and chat that starts on Google.
- 02
Fix the Google hotel listing
We claim and verify your Business Profile. The name stays exactly as on your sign, because Google can suspend profiles that add extra words. A restaurant or bar inside the hotel can have its own profile.
- 03
Put your own price on Google
Your booking engine may already be able to send your rates to Google. We check, and set it up with your provider or through Google's Hotel Center. Then the price Google shows must match your booking page.
- 04
Give every room, package and venue its own page
One page per room type and per package, and wedding pages with lawns, halls and guest counts. Each ends in a book button or an enquiry form. For guests who need another language, Google advises a separate web address for each version. Our language partners write the translation.
- 05
Make pages fast, grow reviews honestly, and report every month
A good page shows its main content within 2.5 seconds, Google says. We shrink photos and add hotel schema, code that tells search engines your check-in time and amenities. We ask every guest for a review at checkout. Each month you see direct bookings, calls, chats and enquiries from search, and the commission you kept.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Google's free booking links cost a hotel nothing. Its review rules and an Indian standard cover how reviews are asked for.
SEO for hotels in depth
The rules that matter
Google says hotels pay no fee for free booking links, and ranks them by how useful they are to travellers. Bids have no effect on their order. Google's review policy bans incentives for reviews. India's IS 19000:2022 standard, launched in November 2022, covers how platforms collect and publish reviews.
Source: Google Hotel Center Help, About hotel free booking links, read 11 Oct 2026 (https://support.google.com/hotelprices/answer/10472393). Google Maps user-generated content policy, read 11 Oct 2026 (https://support.google.com/contributionpolicy/answer/7400114). PIB, Department of Consumer Affairs, 21 Nov 2022 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=1877733)
How buyers decide
Our view: guests meet your hotel on a travel site or Instagram, then search your name on Google for real photos, recent reviews and your own price. They drop out at a slow page, an old photo or a price that differs between pages.
What you can do, and what is not ours
You can ask every guest for a review, keep your Google profile true, and ask your booking engine provider about free booking links. Google's order of results, the OTAs' own pages and what AI assistants say are not ours to control.
How we would deliver, and why each step
We count today's direct bookings first, because the gain must be shown in rupees. We fix the name search before new pages, because it is the cheapest booking to win. We report commission kept, because rankings alone do not pay the bills.
Bodies to know
Hotel Association of India: calls itself the apex body of the Indian hotel industry, with a member hotel directory.
FHRAI: calls itself the apex body of the Indian hospitality industry, for hotels and restaurants.
BIS: India's national standards body, which published the IS 19000:2022 standard on online reviews.
Source: Official site of each body, read 11 Oct 2026
Wedding season coming? Let's plan which venue pages to publish before couples start looking. Plan the venue pages
/ 06 Cost
What affects the cost of SEO for a hotel.
We don't publish a price list. We quote against a written scope. Photo shoots, translation and any booking engine charge are billed at actuals.
What affects the cost
- Properties and room types. One boutique resort needs fewer pages than a hotel group.
- Your website and booking engine. Can it send your rates to Google?
- Weddings and languages. Each adds pages to write.
How we quote
- A free 30-minute strategist call on your OTA commission
- We check your name search, listing and page speed, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Listing fixes and the rate connection
- Room, package, wedding and local-area pages
- The monthly report: direct bookings and commission kept
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up project | Listing clean-up, rate connection and the first room pages (timeline confirmed in the quote) |
| Monthly retainer | New pages, reviews and the booking report (minimum 3 months, 30 days' notice to stop) |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
We look at your business first. Marketing comes second.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Hospitality
Goes well with
Related industries
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Hotel owner or revenue manager?
Tell us what OTAs cost you.We'll show where direct bookings can come from.
Straight answers.
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It wins guests on Google before they book somewhere else. Guests who search your name find your site and your price first. Guests who search for a room or an occasion land on your page. Each direct booking keeps the OTA commission with you, and we show that sum every month.
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It depends on your properties, room types, languages and pages, and on the state of your website. We don't publish a price list. After a free 30-minute call we send a one-page plan, and a written quote follows within 2 working days. SEO results usually come in 3 to 6 months. Listing fixes can help sooner.
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They are links in Google's hotel price box that send guests to a booking site, which can be your own. Google says hotels pay no fee for them, and paying for ads doesn't change their order. Ask your booking engine whether it can connect your rates, or use Google's Hotel Center.
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No. Google's review policy bans offering payment, discounts, free goods or services for reviews. It also bans asking only happy guests. India also has a standard on online reviews, IS 19000:2022, from the Bureau of Indian Standards (BIS). So ask every guest, offer nothing in return, and reply to every review. General guidance, not legal advice.
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Yes, with a different mix. Restaurants win mostly on Google Maps, so the listing, photos, menu and reviews do most of the work. Keep the menu as text, not only a PDF. A restaurant inside a hotel can have its own Google profile. See restaurant marketing and cloud kitchens, which sell mostly through apps.