From a nameto a working marketplace.
A buyer of construction equipment will trust an online marketplace only when it answers what a dealer would. PromotEdge built Desi Machines, a PromotEdge group company, as that marketplace for equipment, building materials, spare parts, attachments and tyres.
It covers everything from the name and logo to the website, search, social media, chatbot, email and WhatsApp marketing.
Because it is our own group company, this case shows everything we do for a new brand in one place. It covers the brand, the website, search and AI search, social media and the follow-up by chatbot, email and WhatsApp. We are open about that link, and we don't share business figures for it here. We built every part to impress the contractor in a small town, not us.
Thesnapshot.
| Client | Desi Machines, a PromotEdge group company |
|---|---|
| Industry | Construction equipment and building materials |
| Website | desimachines.com |
| Buyers | Contractors, fleet owners and builders, many in tier 2 to tier 5 towns |
| What we did | Brand, website, SEO (search engine optimisation) and AI search, social media, chatbot, email and WhatsApp marketing |
| Results shared | None published. It is our own group company, and we don't publish its business figures. |
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
A new name in an old way of buying.
Older platforms already sold machines online, and many buyers still bought the traditional way, through people they knew.
A contractor in a small town wants to compare machines, prices and loans before spending lakhs. Few places let them do that in one go, in plain words.
A new brand also starts with no search ranking, no followers and no trust. Everything had to be built at once. So we looked at how these buyers buy before we thought about marketing.
The buyers are spread across the country, far from the big dealer showrooms. So the brand had to work on a phone screen, in simple words. It also had to answer what a buyer would usually ask a dealer in person: which machine, at what price, with which loan and which insurance.
Step by step,as one team.
- 01
Research and the name
We studied how contractors buy machines, then built a name and look with a desi touch that they would trust.
- 02
The website
A marketplace with compare, finance, insurance, used machines, rentals and spare parts, easy to use on a phone.
- 03
Search, including AI search
Model pages, buying guides and blogs aimed at real buyer questions, plus trade-press outreach.
- 04
Social and video
Explainers, use cases and comparisons for tier 2 to tier 5 towns, with paid posts on Facebook, Instagram and YouTube.
- 05
Follow-up
A WhatsApp chat path, a chatbot and email sign-up, so interested buyers can come back.
Honest progress.
Search impressions have been building steadily, and some product pages already appear on Google's first page. Clicks are still low, so the work goes on.
We share this as proof of what we can build, not as a results story. For what clients say about working with us, read the clients page.
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupBuilding a new brand?Let's plan it together.
Straight answers.
-
It is a PromotEdge group company. We built the brand and its marketing end to end, and we say so openly.
-
Yes. The same team works on client brands, from the name and website to search, social and follow-up. Start with a free growth plan.
-
Because it is our own group company, we don't publish its business figures. Our client cases show numbers where the client's data backs them.