“Buyers search our project's name, and portal pages show above our own website.”
Give each project one clear page with a matching title. Our SEO work fixes what holds it back.
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Industry · Real estate · SEO
SEOfor real estate
Since 201565+ in-house team6 cities
Be the page buyers trust when they search your project, and count the site visits it brings.
A strategist calls you in one working day.
/ 01 SEO for real estate
Portals win the broad search.Your own pages can win the decision.
Portals own the broad property searches, but the searches that decide the site visit are about your project and your area, and your own website can win those. PromotEdge does SEO (search engine optimisation) for real estate developers and brokers.
SEO gets your pages found on Google Search and Maps, and in AI answers, without paying for each click. We build project pages and locality guides that buyers can trust, and set up Google listings for your sales offices. More of your site visits then come from search, and fewer from bought portal leads.
Buyers search in two steps. First they go broad, with searches like "3 BHK near the metro" (BHK means bedroom, hall, kitchen). Portals such as 99acres, MagicBricks and Housing.com usually own those results. Then they search the project's name, or the developer's name with "reviews" or "delivery". Your own pages can win those.
A project page counts as an advertisement under the RERA Act (India's real estate law), so it cannot go live before registration. This is general guidance, not legal advice.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forreal estate developers and brokers.
Real estate marketing
The whole launch plan, from RERA registration to handover.
Project launch campaigns
Project pages live the day your RERA number arrives.
Website design for real estate
Fast project pages with floor plans, a map and RERA details.
Google listings for sales offices
A Business Profile for each staffed office.
GoogleGoogle Business ProfileAI search optimisation
Check what assistants say about your project each month.
GoogleDigital marketing for real estate
Google and Meta ads for faster enquiries.
Google AdsMetaOur beliefWe can't do magic alone. The more involved you are, the faster you see results.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For real estate developers
6 items
- A separate RERA number for each phaseRERA Act, 2016, Explanation to section 3: each phase is registered separately.
- RERA number and authority website on project pagesRERA Act, 2016, section 11(2). Show both on each phase's section.
- A Google listing for each staffed sales officeGoogle: sales offices are eligible for a Business Profile, model homes are not.
- Business name exactly as on the signboardGoogle: unnecessary words in the name can get a profile suspended.
- A review routine with no giftsGoogle Maps policy: no incentives, and no asking only happy customers.
- A Search Console account in your nameGood practice: it shows the searches that bring your pages up.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Our last agency made a page for every nearby suburb. None of them rank.”
Replace them with fewer, real locality guides. Google's spam policies name "pages targeted at specific regions or cities that funnel users to one page".
“Our sample flat and site office don't show on Google Maps.”
List your staffed sales office under its real name. Google says model homes can't have a Business Profile, but sales offices can.
“Every lead from our website just says "website". We can't tell if SEO works.”
With tracking, we tag every enquiry by the page and the search that brought it. Your sales team marks which ones booked a site visit.
Portal pages showing above your own project name? Tell us which project, and we'll tell you where we'd start. Tell us the project
/ 05 How we work
From the name searchto the site visit.
- 01
1. Count what search brings you today
We read your Google Search Console, Google's free report of the searches that show your site. Tracking tags every call, form and WhatsApp chat from search.
- 02
2. Win your developer name, then each project page
Each delivered project gets a page with its handover year. Each registered phase gets its own section and RERA number, because the Act treats a phase as a stand-alone project. A 3D walkthrough fits there.
- 03
3. Write locality guides with checkable facts
One guide for each area you build in, with commute times measured at peak hour. Our content team checks every fact.
- 04
4. Set up Google listings, and grow honest reviews
We fix the Business Profile for each staffed sales office, named as on its signboard. We offer no gifts for reviews and don't ask only the happy buyers, as Google's review policy asks. Our reputation team drafts replies.
- 05
5. Make pages fast, clear and reported
Pages open quickly on an ordinary phone. A monthly report, with your CRM (customer relationship management software), shows site visits from search.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Property law sets when a project page can go live. Google's rules decide which pages and listings are allowed.
SEO for real estate in depth
The rules that matter
RERA says no promoter shall "advertise, market, book, sell or offer for sale" a project before registering it, and each phase is registered separately. Google's spam policies name doorway pages aimed at regions or cities. Its Business Profile rules allow sales offices, not model homes.
Source: Real Estate (Regulation and Development) Act, 2016, section 3(1) and Explanation, text on the Haryana Real Estate Regulatory Authority site, read 10 Oct 2026 (https://haryanarera.gov.in/admincontrol/acts). Google Search Central, Spam policies, doorway abuse, updated 28 Aug 2026 (https://developers.google.com/search/docs/essentials/spam-policies). Google Business Profile Help, Business eligibility and ownership guidelines, read 10 Oct 2026 (https://support.google.com/business/answer/13763036)
How buyers decide
Our view: buyers search the project name, then the developer with words like reviews or delivery, then ask about the area. They drop out when a portal page shows an old price, or when your page is a heavy brochure that will not open on a phone.
What you can do, and what is not ours
You can name one person who updates the facts, reply to every Google review and keep your sales-office hours true on Maps. You can ask portals to correct old listings. We cannot control Google's ranking, the portals or what an AI assistant says.
How we would deliver, and why each step
We read Search Console first, because it shows real searches. We build developer and phase pages next, because buyers check the developer before the project. We write few, true locality guides, because Google names doorway pages. We report site visits, because rankings alone do not book flats.
Launch still months away? Let's plan what you can publish now, before the project page can go live. Plan what to publish
/ 06 Cost
What affects the cost of SEO for a real estate business.
We don't publish a price list. We quote against a written scope. Paid shoots are billed at actuals.
What affects the cost
- Projects and phases. Each registered phase needs its own page.
- Areas you build in. Every locality guide needs site checks.
- Your website today. A slow, render-heavy site may need work first.
How we quote
- A free 30-minute strategist call on your projects
- We check your name searches, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Developer, project and phase pages, with RERA details
- Locality guides, and who checks the facts
- The monthly report: search enquiries and site visits
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up project | Pages, listings and tracking (timeline confirmed in the quote) |
| Monthly retainer | Guides, reviews and the report (minimum 3 months, 30 days' notice to stop) |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Real estate
Related industries
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Developer or broker paying too much for portal leads?
Tell us what's not working.We'll show you which searches can bring site visits.
Straight answers.
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SEO for real estate gets your own website and Google listing found when buyers search, without paying per click or per lead. A portal listing rents you space on someone else's site, next to your competitors. SEO builds pages you own, so enquiries reach your sales team directly.
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We won't claim to be right for everyone. Ask every agency, including us: Will they report site visits from search, not only rankings? Who checks the RERA details on every page? Will they refuse to build a page for every suburb? How are the locality facts checked?
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We don't publish a price list. The cost depends on how many projects and phases you have, how many areas need a guide, the state of your website and your sales offices. A written quote follows within 2 working days of the first call.
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SEO results usually come in 3 to 6 months. Searches for your developer and project names can improve sooner, once the pages and listings are fixed. Locality guides take longer to rank. So start the developer pages and area guides well before a launch.
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No. The Act says no promoter shall "advertise, market, book, sell or offer for sale" a project before it is registered. A web page that tells people about the project counts as an advertisement under the Act. Publish developer and locality pages early, and the project page once it is registered. This is general guidance, not legal advice.
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Yes, on a smaller scale. Google treats real estate agents as individual practitioners. An agent who can be contacted at a verified office during stated hours can have a Business Profile. Lead generation agents for companies can't. See our page for real estate agents and brokers.