“A competitor shows on the map. We don't, even on our own street.”
Usually the category is wrong or the profile is half filled or unverified. We fix those first: Google says complete, accurate profiles are more likely to show.
/ 01 Local SEO services
Be the name on the mapwhen buyers are close by.
When people nearby search for what you sell, the business that shows on Google Maps gets the call, even if a rival two streets away is not as good. PromotEdge runs local SEO so that those people find you, call you, ask for directions and walk in.
Local SEO (search engine optimisation for nearby searches) covers your Google Business Profile, the free listing beside the map, once called Google My Business (GMB). It also covers other listings, reviews and location pages.
Google's help page says local results are mainly based on relevance, distance and popularity, which it also calls prominence (how well known you are). Distance is fixed. The other two are work.
Choose local SEO when buyers come from a few kilometres around each outlet, and full SEO services when your website must win searches across India.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe look at your business first. Marketing comes second.
/ 02 What's included
Everything that decideswho gets the call.
| Part | What we do | What you receive |
|---|---|---|
| Listing check | Search from each area, on a phone; list every profile and entry | What is wrong, what to fix first |
| Google Business Profile | Claim, verify and fill each: real name, right categories, hours, photos, pin | Verified profiles you own |
| Multi-location set-up | One profile per real location; duplicates merged | A clean list that matches your branches |
| Directory clean-up | Same name, address, phone on Bing, Apple Maps, Justdial, IndiaMART, your site | Matching details everywhere |
| Location pages | A page per branch: directions, hours, photos, local questions | Pages that support each profile |
| Reviews and replies | A request to every customer after the visit; polite replies to all | Honest reviews within Google's rules |
| Monthly report | Calls, messages, bookings, directions, clicks per location, from your profiles | A short report and a call |
You own every profile and listing, so nothing is lost if you ever stop.
/ 03 What usually gets in the way
Where local listingslose customers, and the way through.
“Customers call the old number, or Google sends them to the wrong branch.”
We make your name, address and phone number (NAP) match everywhere, set holiday hours, and remove duplicates and wrong pins. Google allows one profile per location.
“Our rating is 3.8 because only angry customers write reviews.”
We send a simple request to every customer after the visit, not only the happy ones, and reply to every review.
“Someone offered us a guaranteed spot at the top of Google Maps.”
Walk away. Google says there's no way to request or pay for a better local ranking. Paid or fake reviews break its rules.
“Most of our walk-ins come from one listing site that we pay every year.”
A site that owns the buyer can raise its price any time. We build your own profiles and location pages so nearby buyers reach you directly.
“We get profile views, but nobody can tell us if they became sales.”
We track calls, directions, clicks and bookings by location. A simple CRM (software that keeps every enquiry) and a call-back rule let the report count real customers.
Want us to search for your branches on a phone, the way a buyer would, and tell you what we see? Get a free growth plan
/ 04 How we work
Fix the basics first,then build week by week.
- 01
Week 1: listen and look
A call with you and whoever answers your phones. What do callers ask? Which branch gets lost?
- 02
Weeks 1 to 3: fix the basics
Verification, categories, pins, hours and matching details, branch by branch. They cost little and often show results within weeks.
- 03
Weeks 3 to 6: test on a few branches
Photos, posts, review requests and location pages, tried on two or three branches first.
- 04
Month 2 onwards: roll out what works
What brought calls goes to every location. What didn't, we drop.
- 05
Every month: report and adjust
What can't be measured can't be achieved, so you get a plain report by location and the next fixes in order.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A diagnostic centre needs home-collection bookings and trust. A tyre dealer needs calls and correct hours. A chain with forty outlets needs every pin in the right place first. Corporate groups with dealer networks need every dealer found in its own town (see enterprise SEO).
- Look at your business before Google. Your front desk hears what callers ask. Search data cannot. Notes from a call with whoever answers the phones.
- Fix the basics branch by branch. They are cheap, and complete profiles show more. A before-and-after sheet per branch.
- Test on two or three branches. What brings calls in one town may not in another. Calls and directions per branch.
- Ask every customer for a review. Asking only happy customers breaks Google's rules. A steady flow of honest reviews.
- Report by location. A call that becomes a sale matters more than a view. A short monthly report.
Try it yourself first, or hire help?
With one outlet and a few hours a month, you can do these six steps. With many branches, messy old listings or no time for reviews, help saves work and catches errors.
- Claim and verify your Google Business Profile.
- Fill every field: categories, hours, phone, services, real photos.
- Keep your business name, address and phone the same everywhere online.
- Ask every customer for an honest review, and reply to each one.
- Add a page on your website for each location.
- Check calls, direction requests and website clicks every month.
Either way, the profile stays in your company's name.
AI in local SEO: today and next
Today
On 10 June 2026 Google said you can connect your Business Profile to Gemini with one tap. Gemini can then summarise how your profile did, draft review replies in your voice, update hours and flag gaps. Google said it was rolling out globally, excluding the EEA and UK.
Source: Google blog, 10 June 2026, read 10 October 2026
Limits and next
These tools save time, but ranking still rests on relevance, distance and prominence, so read every reply before it goes out. Our view: complete, honest profiles will still decide who gets the call. Want us to look at yours? Ask us.
Many outlets and not sure where to start? Tell us how many. Talk to us
/ 05 Cost
What affects the cost of local SEO.
The Google Business Profile itself is free; you pay for the work around it. We quote per location after we have seen your listings. Ongoing work has a 3-month minimum, then 30 days' notice.
What affects the cost
- Number of locations: one clinic or a hundred dealers
- How messy the listings are: duplicates, wrong pins, old numbers
- Whether your website needs location pages and photos
- Reviews each month, and reply languages
How we quote
- We talk about how customers find you, and you share your locations
- For projects we think we can help, a free audit on a sample. We take on a limited number
- You get a written list of fixes per location, in order
- The quote comes within 2 working days, each part on its own line
What you get in the quote
- The locations covered, and what we do for each
- Profile and directory clean-up, with location pages if needed
- Review requests and replies each month
Comparing quotes? Check each names the locations, says who owns the profiles and what the report counts.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in SEO
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us which branches nobody finds.We'll show you the plan.
Straight answers.
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It depends mostly on how many locations you have and how messy the listings are today. The Google Business Profile is free; you pay for the work around it. We quote per location, against a written list of fixes, so you see each cost first.
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Yes, for one outlet: see the six steps under "Try it yourself first". Many branches or old listings with errors are easier with help. Either way, keep the profile in your name. A senior SEO lead owns your plan and numbers if you hire us.
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Yes. Google My Business is the old name for Google Business Profile. GMB services and Google My Business optimisation mean the same work: setting up the profile properly, keeping it accurate, adding real photos, replying to questions and earning honest reviews over time.
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Nobody can promise that. Google says there's no way to request or pay for a better local ranking, and the searcher's distance is outside anyone's control. We make your profiles complete and accurate and earn more reviews, then report calls and visits.
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Every month you see calls, messages, bookings, direction requests and website clicks for each location, from your own profiles. We also ask your branches what they hear, because a call that becomes a sale matters more than a view. The report ends with next fixes.
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No. Google's rules ban paying or rewarding people for reviews, and asking only happy customers. We ask every customer after the visit and reply in your name, in the language the customer wrote in. For a review crisis, see online reputation management.
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Yes. Our servicing team is based in cities across India, and most local SEO is done online. We check each location as a nearby buyer would, on a phone, and visit you regularly. In Kolkata itself, see our Kolkata page. Our in-house team does location visits and shoots, with partner agencies.
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The basics are the same: one accurate profile per location and honest reviews. The details change with the business. Clinics and healthcare need trust and bookings, real estate site-visit calls, manufacturers every dealer found in the right town, and shops walk-ins.