“Friday night has a queue. Tuesday lunch, half our tables are empty.”
Give one slow slot a reason to visit, like a set lunch for offices, with Meta ads shown nearby just before that meal.
Home / Industries / Hospitality / Restaurants
Industries · Hospitality · Restaurants
Restaurants,QSRs and cafés
Since 201565+ in-house team6 cities
Fill the slow hours, and turn first visits into regulars.
A strategist calls you in one working day.
/ 01 Restaurant marketing agency
Win your street.Then win the second visit.
A busy Saturday hides the real problem, which is the slow Tuesday and the first-time guest who never came back. PromotEdge plans marketing for dine-in restaurants, QSRs (quick service restaurants) and cafés around covers, the average bill and repeat diners.
The aim is fuller tables on slow days, delivery orders that make money, and first-time guests who come back.
A QSR is where you order at the counter and get food in minutes, like a burger, roll or biryani chain. A dine-in restaurant sells an occasion. A café sells a place to sit, meet or work. Each needs its own plan.
We count what your cash counter counts. Covers are the number of diners served. The average bill is what one bill comes to. Repeat diners are guests who have eaten with you before. Your POS (point-of-sale) billing system holds most of this.
The wider picture, with hotels and travel, is on our hospitality marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forrestaurants, QSRs and cafés.
SEO for restaurants
One verified Google profile per outlet, with a text menu.
GoogleGoogle Business ProfileMeta Ads
Ads shown nearby before the slow meal.
MetaInstagramFood photography
Your most-ordered dishes, cut for app tiles and reels.
Reviews and reputation
Ask every diner, and reply within a day.
GoogleSocial media marketing
Reels with a reason to visit, judged on covers.
InstagramFacebookInfluencer marketing
Food bloggers who reach nearby diners, every post labelled.
InstagramYouTubeWhatsApp for regulars
Visit rewards and messages, only with a clear yes.
WhatsAppLaunch events
Soft openings and launch nights for a new outlet.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For restaurants, QSRs and cafés
6 items
- FSSAI licence number on every billFSSAI order of 8 June 2021: print the 14-digit number on bills.
- Allergens and veg or non-veg logo on menusFSSAI labelling rules, 2020. Calories apply to Central licence holders or 10 or more outlets.
- Service charge shown as optionalCCPA guidelines, 4 July 2022: voluntary, never added by default.
- A text menu and hours on your Google profileGood practice: people and AI answers can read a text menu.
- Photos of your ten most-ordered dishesGood practice: cut for app tiles, reels and the menu.
- A clear WhatsApp yes at billingWhatsApp Business policy: message only people who opted in.
/ 04 The playbook
One job at a time,one number to move.
Pick the row that hurts most. We move one number first, then add the next row.
| The job | How we do it for a restaurant | Services |
|---|---|---|
| Be found by people nearby | One verified Google profile per outlet: right category, hours, a text menu, fresh photos. | Local SEO |
| Fill slow days and hours | Ads shown near the outlet before the slow meal, with a real reason to come, such as a quiz night. | Google Ads |
| Make delivery pay | Profit per dish after the app's share, and app ads only where they pay back. | Analytics and tracking |
Your monthly report opens with covers, average bill, repeat diners and delivery margin.
Change is the only constant.
Food services is a large market, and only a small part of it is online. A few bill and menu rules apply to every outlet.
Restaurant marketing in depth
The market and the rule
IBEF, citing Redseer Consulting, puts India's food services market at about Rs 7.95 lakh crore in FY26, with 11 percent of it online. On service charge, the Delhi High Court upheld the CCPA's guidelines on 28 March 2025, and the CCPA acted against 41 restaurants in July 2026.
Source: IBEF, India's food services market projected to reach US$ 150 billion by FY31 (Redseer Consulting), 10 Jul 2026 (https://www.ibef.org/news/india-s-food-services-market-projected-to-reach-us-150-billion-by-fy31). PIB, Ministry of Consumer Affairs, 19 Jul 2026 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2286326)
How buyers decide
Our view: diners search near them, check photos and star ratings, then walk in or order within minutes. Families look at prices and veg options first. They drop out at an old photo, a wrong closing time or a phone that rings unanswered.
What you can do, and what is not ours
You can print your licence number on bills, show allergens and the veg or non-veg logo where the rules ask, and reply to every review. Delivery app fees and listing rules are set by the apps, not by us.
Source: FSSAI, FAQs on licensing and registration, Q112, last updated 1 Dec 2021 (https://www.fssai.gov.in/upload/uploadfiles/files/FAQs_Licensing_Registration_02_12_2021.pdf)
How we would deliver, and why each step
We read a few months of billing by day and hour first, because that shows the slow slots. We test one fix for four weeks, because a short test costs little. We report covers, average bill, repeat diners and delivery margin, because those four show if it paid.
Bodies to know
NRAI: the National Restaurant Association of India calls itself the voice of the Indian restaurant industry. It has a member directory and an India Food Services report.
FSSAI: India's food safety authority. Its orders and FAQs set the licence and bill rules above.
FHRAI: calls itself the apex body of the Indian hospitality industry, for hotels and restaurants.
Source: Official site of each body, read 11 Oct 2026
Opening a new outlet soon? Let's plan the six weeks before the doors open. Plan the opening
/ 05 What usually gets in the way
What gets in the wayand the way through.
“Delivery orders keep rising, and we make almost nothing on them.”
Work out what you keep per dish, then build a shorter delivery menu of dishes that travel well and pay. App ads run only on those.
“Regulars stop coming, and we never find out why.”
Ask regulars for a number at billing, with a clear yes for WhatsApp. Then send birthday notes and a gentle message after a long gap.
“I add up billing, apps and the ad bill on Sunday night, and still don't know what we earned.”
Use one weekly sheet: covers, average bill, repeat diners and delivery margin.
Which hour is slowest, lunch or Tuesday dinner? Tell us, and we'll tell you which fix we'd test first. Name your slow hour
/ 06 Cost
What affects the cost of marketing a restaurant.
We don't publish a price list. We quote against a written scope. Ad spend, shoots, creator fees and event costs are billed at actuals.
What affects the cost
- Outlets and format. A QSR chain needs a plan per outlet.
- Delivery apps. Whether we look after listings and app ads.
- Content. How many shoots and reels you need.
How we quote
- A free 30-minute strategist call on your outlets and slow hours
- We read a few months of billing, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Outlets, apps and day-parts covered
- Shoots, reels and creator visits
- The monthly report, outlet by outlet
How it is billed
| Way of working | When it fits |
|---|---|
| Launch push | One outlet, menu or season (timeline confirmed in the quote) |
| Monthly retainer | Profiles, reviews, ads and the report (minimum 3 months, 30 days' notice to stop) |
/ 07 Rules
The rules behind bills, menus, reviews and creator posts
We check these rules before a campaign goes live.
Licence number on every bill. An FSSAI (Food Safety and Standards Authority of India) order of 8 June 2021 asks every food business to print its 14-digit licence or registration number on bills.
Menus. FSSAI's 2020 rules: chains with a Central licence or 10 or more outlets show calories per serving. Menus also show allergens and the veg or non-veg logo.
Service charge. CCPA, July 2022: it cannot be added to the bill by default, and diners must be told it is voluntary. The Delhi High Court upheld this on 28 March 2025.
Reviews and numbers. Google bans offering anything for a review. WhatsApp allows messages only to people who opted in, and the DPDP (Digital Personal Data Protection) Rules, 2025 expect a clear consent notice.
General guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Hospitality
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Restaurant, QSR or café owner?
Tell us your slowest hour.We'll show you where the diners are.
Straight answers.
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It plans and runs the work that brings diners in and brings them back. Digital marketing for restaurants is a big part: your Google profile, reviews, Instagram, ads and delivery apps. Menus, photos and launches are the rest. A useful agency starts from your covers and margins.
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A QSR sells speed, value and habit, so the marketing works on how often people return: office lunches, students, combos and delivery. A dine-in restaurant sells occasions, so photos, reviews and bookings matter more. A café sells a place to sit, so the room and its regulars matter most.
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It depends on your outlets, the delivery apps and how much content you need. We don't publish a price list. After a free 30-minute call we send a one-page plan, and a written quote follows within 2 working days. We confirm the timeline in the quote.
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Yes. SEO (search engine optimisation) for a restaurant is mostly local, so your Google profile, reviews and photos do most of the work. AI answers can only describe what they can read about you, so keep the menu and hours as text. Our SEO for hotels and restaurants page goes deeper.
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Yes, as long as the post is clearly labelled. Under ASCI's influencer guidelines, a free meal is a material connection, so the post needs a label such as "Ad" or "Free gift". The brand shares responsibility, so write the label into your brief. Don't ask for a Google review in return. General guidance, not legal advice.