“An agency offered us 50 links a month for a fixed fee.”
A fixed monthly count can usually be met only by buying or bulk-making links, which Google's spam policies warn about. We plan around pages and stories worth linking to.
/ 01 Link building services
Links you earn,not links you buy.
A link only helps when it comes from a site your buyers read and trust. PromotEdge earns your website those links, so your key pages rank and bring enquiries.
A link, or backlink, is a clickable mention of your website on another site. An earned link comes because your page, data or story was worth linking to. Link building means making that happen on purpose.
Our plain rule: we don't buy links, swap links or sell link packages. Google's spam policies name all three as link spam, and say a site that breaks them may rank lower or not appear at all.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the first auditto the earned link.
| Part | What we do | What you receive |
|---|---|---|
| Link audit | Review your links against three to five search competitors | Strongest pages, gaps and any links needing action |
| Link-worthy ideas | Choose three to five things worth linking to, claims checked with your sales team | A plan: ideas, likely sites, effort |
| Digital PR | Pitch stories to trade press and bloggers with our public relations (PR) team | Pitch list and a log of coverage |
| Pages worth citing | Write or improve pages others will link to, with our content marketing team | Published pages, facts checked |
| Partner and association pages | Real pages with dealers, suppliers and associations you already work with | Live pages and who agreed |
| Personal outreach | Each email written by hand to a named person, one follow-up, no mass mailing | A log of every contact |
| Monthly report | Each link earned, its page, and what changed there | A short report and a call |
We use no link networks or link-placing software. A paid placement, if ever right, is marked as paid (rel="sponsored") and approved by you first.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Rankings jumped after a link campaign, then fell.”
That rise and fall is a warning sign. We review your current links first and list any that worry us.
“Competitors with weaker products have more links.”
Those usually come from stories, data or events, not payment. We find what you have that is as worth covering.
“Our pages are good, but nobody links to them.”
A page that says what everyone says gives no reason to link. We look for something citable: your figures, a calculator, a guide.
“Press and partners mention us but never link.”
We ask politely, once, with the exact page that helps their reader. We never make partner pages only to trade links, which Google also names as spam.
“Our site has crawling problems or thin pages.”
Links will not fix those, and we will say so to your face. We fix them first, often after a quick SEO audit (search engine optimisation check).
Want us to look at the links you have and tell you plainly which ones worry us? Get a free growth plan
/ 04 How we start
Small tests first,steady links after six months.
Earned links come slowly. These are planning ranges.
- 01
Weeks 1 to 2: look at the links
We review your links and your competitors', and ask your sales team which claims you can prove.
- 02
Weeks 2 to 3: choose what to link to
Three to five ideas agreed with you, and the pages that get the links first.
- 03
Weeks 3 to 8: build the first pieces
We write or fix the pages and prepare the first story.
- 04
From about month 2: test small
A small, hand-picked group first. We learn from who replies, then widen it.
- 05
From about month 3: keep what works
A first link or two within two months is common. A steady flow often takes six months or more.
Our beliefOur job is to impress your customers, not you.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A machine maker may have trade press, industry bodies and dealer pages to work with. A diagnostic lab chain may have pathologists who can comment on health news. A real estate developer may have project news and city stories.
- Audit your links against real rivals. It shows the gap that trust, not the page, is causing. A short report of strong pages and gaps.
- Pick three to five things worth linking to. Few good ideas earn more than many weak ones. A plan with likely sites and effort.
- Write to named people, by hand. Editors answer a reader's need, not a mass mail. A log of every contact.
- Report links and what changed. A link only matters if the page it points to improves. A monthly report and a call.
AI in link building: today and next
Today: Google's rules
Google's link-spam examples include automated programs or services that create links to your site. Its scaled content policy names generative AI used to make many pages without adding value. A person writes each of our emails.
Source: Google Search Central, spam policies, last updated 28 August 2026, read 10 October 2026
Today: Google's AI answers
Google says AI Overviews and AI Mode show links to supporting websites. A page worth linking to also gives an AI answer something to point at.
Source: Google Search Central, AI features and your website, last updated 10 December 2025, read 10 October 2026
Next
Our view: AI will speed up finding who covers your field. Earning the link will still need a real story and a real person. Want us to look at where AI could save time on yours? Ask us.
Not sure where your next good link could come from? Ask us. Talk to us
/ 05 Cost
What affects the cost of link building.
We never price by the number of links. Ongoing work has a 3-month minimum, then 30 days' notice.
What affects the cost
- How competitive your field is, and how many links the sites ahead have
- How much new content or data must be made
- How hard it is to reach the sites your buyers read
- How many pages and topics we work on at once
- How much checking your claims need, as in healthcare or finance
- Paid placements you approve, shown at actuals
How we quote
- We ask what you want links to do for the business
- If it is a fit, we run the free 12-point audit on your site and show you what we found
- We write a scope: ideas, pages, outreach and the monthly report
- You get a quote within 2 working days, each part on its own line
What you get in the quote
- The link audit and the pages we work on
- PR and outreach, with a log you can read
- A monthly report on links earned
Ask any agency, including us, where each link comes from. A price per link usually means the links are bought or made in bulk.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us what your links aren't doing.We'll show you the plan.
Straight answers.
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It depends on your field, how many pages we work on and how much new content is needed. We never price by the number of links. We quote after a first conversation, with each part on its own line, within 2 working days.
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No. We don't buy, swap or sell links. Google's spam policies name buying or selling links, excessive link exchanges and automated link-making as link spam. If a paid placement is ever right for you, it is marked as paid and you approve it first.
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We don't promise a count. Some months bring several links and some bring none, because journalists and site owners decide, not us. We promise the work, a log of every contact, and a monthly report of each link earned, with the page it points to.
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Usually a first link or two arrives within two months, and first results in rankings show in 3 to 6 months. A steady flow often takes six months or more. Rankings move only if the page itself is good. These are planning ranges, not promises.
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Each month you get the links earned, the page each one points to, and what changed there: rankings, visits and enquiries. Links are one input among several, so we say plainly when a change came from something else. We share relevant work when we talk.
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Yes. It runs online, and our servicing team is based in cities across India. We write by name to the trade press, city publications and local bodies in your field. We visit at least once every three months, and can sit at your site if needed.
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Digital PR is getting your story covered by journalists, trade publications and bloggers. Link building is getting those sites to link to the right page of yours. We run both as one plan with our public relations work, pitching only when a page is worth linking to.
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Our in-house team of 65+ people, with industry consultants and partner agencies where a job needs them. One named person answers for your monthly report, and your sales team checks the facts we use, so nothing goes out that you have not seen.