Clean-up and paint-out
Remove wires, rigs, reflections, stray logos and street clutter from shots.
Locations · Kolkata · VFX
VFXin Kolkata
Since 201565+ in-house team6 cities
Most VFX trouble starts on the shoot day, not in the edit. PromotEdge plans clean-up, compositing and CGI for ads and brand films before the camera rolls.
A strategist calls you in one working day.
/ 01 VFX company in Kolkata
VFX that sellsthe product, not the trick.
In ads, most VFX is quiet repair work, and it costs least when it is planned before the shoot. PromotEdge plans and delivers effects for ad films, TV commercials and brand films, for Kolkata brands and the agencies that serve them, so the product looks right and the film lands on time.
Painting out a stray logo. Replacing a grey sky. Making a gold chain catch the light as it does in the showroom. These small fixes are most of the job, and the effect should impress your customers, not you.
Tracking markers, a clean plate of the empty set and a note of each lens save days later. So we plan effects with the TVC or brand film shoot. Shot with another team? We can take on the effects and finishing alone.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we do
VFX workfor Kolkata brands.
Green screen and compositing
Shoot talent in a studio and place them on a factory floor, a rooftop or a lit street.
CGI packshots
Photo-real shots of jewellery, electronics and packs. Full 3D work is on 3D animation in Kolkata.
Sky, weather and time of day
Swap a monsoon sky, add or remove rain, or turn afternoon into dusk.
Screen and LED content
Loops for LED walls and airport screens, built to each screen's size. The screens come from the PromotEdge group.
Grade, titles and versions
Colour grade, motion titles and cuts for every platform. See video production in Kolkata.
What we believe
What can't be measured can't be achieved.
Send us the script and we will mark which shots need effects and which are cheaper for real. Get a free growth plan
/ 03 VFX in Kolkata
Why Kolkata ads end up needing VFX.
Three things push Kolkata brands towards effects work: a crowded Puja season, weather that breaks continuity and crowds that are hard to film.
Puja squeezes the calendar. Storyboard18 reported that Durga Puja ad spend rose 10-15% in 2025, led by FMCG, auto, e-commerce, jewellery and electronics. By The Federal's estimate, the 2025 Puja economy reached about ₹65,000 crore, and Kolkata's share was roughly 70%. Pandal lights or dhunuchi smoke are often easier to add in post than to stage on a real street.
Weather breaks continuity. Alipore's normal rainfall is 387.8 mm in July and 369.9 mm in August, and nor'westers bring sudden storms from March to May. A two-day outdoor shoot can start in sun and end in a downpour. Sky replacement and colour matching make the days look like one.
Crowds are hard to film. Eden Gardens seats about 68,000. Filling a stand for a 20-second ad is rarely practical. Crowd replication and set extension can do it, with permission for any venue a viewer would recognise.
/ 04 Kolkata VFX notes
Seasons, screensand sites to plan around.
| What | In Kolkata | What it means for VFX |
|---|---|---|
| Durga Puja 2026 | Mahalaya 10 October, Ashtami 19 October, Dashami 21 October. A strategist quoted by Storyboard18 (2025) put regional brands in the East at up to 25-30% of yearly marketing budget. | Lock effects-heavy films by early September. Post-production is where festive deadlines slip. |
| Airport media | A 7-year exclusive concession from August 2021: about 14,700 sq ft of media, including digital screen networks. | Silent loops built to each screen's resolution. |
| Metro stations | India's first metro (1984), now five lines. A 2021 tender offered branding at seven stations, including Esplanade and Park Street. | Large wraps need high-resolution CGI stills, not frames pulled from video. |
| Outdoor sites and KMC | A programmatic outdoor platform lists sites at EM Bypass Chingrighata, Park Street, Alipore Road, Salt Lake and New Town. Section 202(1) of the KMC Act, 1980 needs KMC permission for advertisements. | Ask the media owner for the KMC permission before you make content for a site. |
| Viewers online | 21.01 million internet subscribers in TRAI's Kolkata service area (March 2026). Google Ads supports Bengali targeting (code bn). | Make vertical cuts and Bengali-text versions while the project files are open. |
Sources: West Bengal 2026 holiday list, Storyboard18, The Federal, trade press on the airport and Metro tenders, Metro Railway, Moving Walls, Taxscan, TRAI and Google. Checked 3 October 2026. Media owners and venues are named as part of the city, not as our clients.
/ 05 How a VFX job runs
Planned before the shoot,finished after it.
- 01
Script breakdown
We mark every shot that needs effects, and which are cheaper to do for real.
- 02
Shoot planning
Green screen, markers, clean plates and lens notes, agreed with the director. We believe in process: good results repeat.
- 03
On set
Someone who knows the effects plan stays for the key shots, so problems surface on the day.
- 04
Build and preview
CGI, compositing and clean-up shared as rough previews, so you approve the look before the final render.
- 05
Finish and deliver
Grade and titles, then masters for TV and cinema, vertical cuts and silent screen loops.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A jeweller needs spotless CGI packshots. An agency may want a partner for finishing only. A factory wants its process shown without the furnace.
- Mark every effects shot at script stage. A planned fix costs less than rescued footage. A shot list.
- Plan the shoot around the effect. Markers, clean plates and lens notes save days in post. A one-page set plan.
- Share rough previews first. Changes are cheap before the final render. Previews to approve.
- Deliver every size together. Vertical cuts and silent loops cost little while project files are open. TV, vertical and screen masters.
AI in VFX: today and next
Today: AI that extends a shot
Adobe's Generative Extend in Premiere Pro lengthens video and audio clips to cover gaps and hold shots longer. It works in 4K and vertical, and Adobe says its Firefly Video Model is safe for commercial use.
Source: Adobe press release, 2 April 2025, read 10 October 2026
Next
Our view: AI will speed up clean-up first. A person still checks every frame, because a product that looks slightly wrong costs more than the time saved. Want us to check one of your shots? Ask us.
Planning a Puja film? Ask us when the effects plan has to be locked. Talk to us
/ 06 Cost
What VFX costs.
A shot, a CGI packshot or a full film is quoted after we see the footage or the brief. Kolkata brands are quoted like brands in other cities. We send the quote within 2 working days.
What affects the cost
- Number of VFX shots and their length
- Clean-up, compositing or full CGI
- Planned on set, or rescuing unplanned footage
- Resolution and output: 4K, cinema or an LED wall
- Number of versions, and the weeks before Puja
How we quote
- Send the footage, storyboard or product, and tell us where the film will play
- We mark each shot as clean-up, compositing or full CGI
- You get a written shot list, with a note on any risky shot
- Each shot or group of shots is priced on its own line
What you get in the quote
- The shot list and the type of work on each shot
- Output sizes and rounds of changes per shot
- Delivery dates, with the festival rush marked
When you compare quotes, check whether they count shots or seconds, and how many rounds of changes they include.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
Film and screen work across India, and more in Kolkata.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupStraight answers.
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Our office is Suite 508, Ambuja Neotia Eco Centre, Sector V, and VFX planning and client reviews run from there. You can review shots on a proper screen with us, or we bring previews to your office. Our in-house team of 65+ people does the work, with consultants or partner agencies when a job needs them.
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Yes, if we get the original camera files, not a compressed export, plus the edit project. VFX on shots filmed without effects in mind takes longer, so send them early. We will tell you which shots are worth saving and which are cheaper to reshoot.
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At the script. With Mahalaya on 10 October 2026, the VFX plan should be agreed before a July or August shoot, and the final render signed off in early September. Leave effects until after the edit and you risk missing the season.
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Yes. Our language partners write the on-screen text in Bengali, Hindi and English. Bengali titles need fonts that show the script correctly on every screen, so we check them on the target device before the VFX film is delivered. Tell us early which versions you need.
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Sometimes. Clean-up and sky replacement in VFX usually cost less than a reshoot. A full CGI scene can cost more than a real location, so we price both ways and let you choose. A short planning call before the shoot usually saves the most.
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VFX changes or adds to filmed footage. CGI is any image made on a computer, often used inside VFX. 3D animation is a film made entirely on the computer, such as a building walkthrough. Many ads use all three. For the filming side, see our video production service.