“We post every week, and people scroll straight past.”
We rewrite the opening around a question your buyer already has, then test two or three versions.
Home / Services / Digital / Social media / Video marketing
Digital · Social media · Video marketing
Videomarketing
Since 201565+ in-house teamKolkata office, 5 team bases
Reels, Shorts and LinkedIn video that people finish watching, and then enquire.
A strategist calls you in one working day.
/ 01 Video marketing agency
Videos people stop for,and act on.
A video every week is not a video plan, because the first two seconds decide whether anyone watches the rest. PromotEdge, a digital marketing company, plans, tests and posts short video on Reels, YouTube Shorts and LinkedIn, so the right people stop, watch and then enquire.
This page starts once a video exists: the plan, the hook (the first line or picture that makes someone stop scrolling), the cut-downs, posting and the numbers. Filming is our video production work, paid YouTube runs through Google Ads, and your whole presence is on the social media marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the first hookto the monthly numbers.
| Part | What we do | You receive |
|---|---|---|
| Video plan | Talk to you and your sales team. Pick platforms, the buyer for each video and its one job | A one-page plan |
| Hook list | Turn buyer questions, comments and sales calls into openings worth testing | Openings marked by buyer |
| Cut-downs | Upright Reels and Shorts, LinkedIn versions and clips, with captions, covers and thumbnails. New filming goes through video production | Files for each platform |
| Opening tests | Instagram's trial reels show a reel to non-followers first. On long YouTube videos, YouTube Studio tests up to three titles or thumbnails and picks the one with the most watch time | A test log of what won |
| Posting and replies | Schedule, write captions and reply to comments | A monthly calendar you approve |
| Enquiry tracking | Tag every link and track WhatsApp clicks, calls and forms, as in our analytics set-up | Enquiries traced to a video |
| Monthly review | Read retention, shares and enquiries with you and decide what to make more of | A short report and next month's plan |
/ 03 What usually gets in the way
Hurdles we often see,and the way through.
“We have one good brand film, and it played once at the launch.”
One film becomes many: upright Reels and Shorts, a LinkedIn version and Story clips, each with its own opening.
“Our Reels get views, but nobody calls.”
Each video gets one next step: WhatsApp, a form or a call. Tagged links show which video sent the enquiry.
“We are B2B (we sell to businesses). Do Reels matter for us?”
Maybe not Reels. Your buyers may be on LinkedIn and YouTube, where an engineer explaining a machine often beats a polished film.
“The video looks great on a laptop and wrong on a phone.”
We frame for the upright phone screen and add captions, because many people watch with the sound off.
“Nobody can say which video worked.”
We read where viewers stop, which videos bring enquiries and what each enquiry cost.
Posting every week and still hearing nothing? Send us your last five videos and we will tell you where people leave. Get a free growth plan
/ 04 How we work
First tests livein about three weeks.
Planning guidance only. It moves faster when you share footage and give quick feedback.
- 01
Week 1: listen and read
We talk to you and your sales team, and read your past videos' numbers.
- 02
Week 2: plan and hooks
The video plan and the first list of openings, signed off by you. Accounts stay in your company's name.
- 03
Weeks 2 to 6: cut and test small
Each short video in two or three versions, posted to small audiences first. Winners get posted widely.
- 04
Month 2 onwards: scale what works
More videos like the winners, and the best ones boosted through Meta Ads on a budget you agree first.
- 05
Every quarter: step back
Is each platform still worth the effort? If one should be dropped, we will say so.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A B2B maker shows the plant, the machine running and an engineer answering a doubt, mostly on LinkedIn and YouTube. A D2C brand tests product demos on Reels and Shorts. A franchise or local shop shows its people and its street.
Who sets the rules in India
ASCI, the ad industry's own standards body, published its Guidelines for Influencer Advertising in Digital Media in May 2021. Creator videos carry a clear ad label.
Source: ASCI, History and key milestones, read 10 October 2026
- Collect the five questions buyers ask most. Each question is a hook, and it comes from real buyers. A hook list.
- Make two or three openings for one video. One opens on the question, one shows the result, one has a person speaking to camera. A test log.
- Read where viewers leave. A dip shows the exact moment to re-cut. A retention read each month.
- Keep length honest. A two-minute Reel that loses people at second three is really a three-second Reel. Shorter or longer cuts, chosen by the numbers.
AI in video marketing: today and next
Today: YouTube's label rule
YouTube asks creators to disclose realistic content made or meaningfully altered with AI, using the "AI use" setting in YouTube Studio. Non-realistic content and minor edits, such as beauty filters or captions, need no label.
Source: YouTube Help, altered or synthetic content, read 10 October 2026
Today: ASCI
ASCI published a report on AI in advertising in March 2025, so we check the rules before any AI-made footage goes live.
Source: ASCI, History and key milestones, read 10 October 2026
Next
Our view: captions, first cuts and resizing will keep getting faster. Choosing the hook and judging the result stay with people. Want us to look at where AI could help your next video? Ask us.
Not sure which platform your buyers watch on? Ask us on WhatsApp. Chat with us
/ 05 Cost
What affects the cost of video marketing.
No price list. These things move the number.
Any boosting budget is a third-party cost, paid at actuals and shown before you approve.
What affects the cost
- How many platforms we run video on
- Videos a month, and cut-downs from each
- Whether you have footage, or new filming is needed
- How many openings we test for each video
- Captions, language versions and comment replies
How we quote
- We ask what you sell, who buys it and which platforms they use
- We watch your past videos and read their numbers
- We write the scope: platforms, videos a month, tests, tracking, reports
What you get in the quote
- Platforms, videos a month and versions tested
- Captions, covers and thumbnails
- Link tagging and enquiry tracking
- A monthly report and review call
When you compare quotes, ask how many versions of each video will be tested, whether the report shows enquiries and not only views, and whether filming is priced on its own line.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefThink creative. Act on numbers.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in social media
Goes well with
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us which videos aren't working.We'll show you the plan.
Straight answers.
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It decides which videos your brand needs, where they run and what each must do. Then it shapes the openings, cuts for each platform, posts them and reports which brought enquiries, not only views. You approve the plan and the monthly calendar, and the report ends with what to make more of next month.
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No. Production is making the film. Video marketing is getting it watched by the right people and turned into enquiries. We do both, with our in-house team of 65+ people, plus consultants and partner agencies where needed. One team plans, shoots and posts, so nothing is lost between the two.
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As long as the story holds people, and no longer. YouTube says Shorts can be up to 3 minutes, and LinkedIn takes videos up to 15 minutes. We usually start shorter, then let the retention numbers say whether people want more.
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We agree the goal before the first post and count WhatsApp messages, calls and forms from tagged links. YouTube Studio's "Intro" figure shows the share still watching after 30 seconds. Ongoing work has a 3-month minimum, then 30 days' notice.
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Show the work buyers can't easily see: a plant tour, a machine running, an engineer answering a common doubt, a customer explaining why they chose you. These work well on LinkedIn and YouTube, where B2B buyers check a supplier before a meeting.
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Yes. We serve your city through a servicing team based in cities across India, in touch every day. We visit regularly, and our team can work at your location when a shoot needs it. Posting and testing happen online, so being in another city changes very little.
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Yes, for projects we think we can help, and we take a limited number. If video is not the right place for your effort right now, we will say so. You send us your last few videos and their numbers, and we tell you where viewers leave and what we would test first.
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We won't call ourselves the best. Ask every agency four questions. Will it test different openings before scaling? Will it report enquiries, not only views? Will it name videos not worth reusing? Will accounts stay in your name? Ask to see a sample test log and report.