“The group is full of forwards and good-morning images.”
We write short rules with you, post them, and remove spam the same day.
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Digital · Social media · Community management
Communitymanagement
Since 201565+ in-house teamKolkata office, 5 team bases
A group nobody manages fills with forwards, then falls silent. A group run with rules brings repeat business.
A strategist calls you in one working day.
/ 01 Community management services
Where your buyers talkto each other, and to you.
A customer group is not a notice board. It works only when people ask, get answers and come back to buy.
PromotEdge builds and runs the groups where your customers, dealers and partners talk to each other and to you, so questions get answered and people stay.
An industrial manufacturer has dealers who ask the same service question every week. A real estate developer has buyers who keep asking when the handover is. One group answers both. The same is true for wellness brands and clinics and diagnostic centres, where the same few questions come up every day. Run badly, the whole room reads every unanswered question.
This page is about a place of your own, where members talk to each other: a WhatsApp community, a Facebook or LinkedIn group, or a private dealer group. For the wider plan, see social media marketing. Google reviews sit with online reputation management.
Not every brand needs a group. If each buyer buys once and never needs help, a broadcast list or a good FAQ page may do more. We will say so to your face.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
What happensin your group.
| Part | What you receive |
|---|---|
| Group plan | A one-page plan: platform, reason to join and the first-50 list |
| Rules and welcome | Short rules posted in the group, and a note every new member sees |
| Admin set-up | Admin roles in your company's name, a backup admin and an access list |
| Moderation | A check every working day: spam out, answers from your approved list, a weekly note |
| Complaint escalation | A sheet you sign off before launch: who replies, how fast, when a senior steps in |
| Monthly report and call | Active members, answers, repeat purchase and referrals, then a call on next month |
Replies on your public pages sit with social media management.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Dealers ask the same question every week, and only one person knows the answer.”
We keep a pinned list of answers you approved, and a named person who replies on working days.
“A complaint appeared and twenty people reacted before anyone replied.”
We agree the steps in writing: who replies, how fast, and when it moves to a private chat or to a senior.
“One salesperson started the group, and he has left.”
We set up at least two admins from your company and keep a written access list.
“Most members were added by someone, not asked.”
People added without a yes leave or mute. We invite only people who said yes, in small batches.
“You cannot say if the group helps sales.”
What can't be measured can't be achieved. So we count active members, answers, repeat purchase and referrals.
Show us your current group, and we will say what we would fix in the first week. Get a free growth plan
/ 04 How we start
Your first 50 people in about four weeks,then growth at the group's pace.
These times are planning guidance, not a promise. The more your sales team joins in, the faster it moves. We confirm the timeline in the quote. Our servicing team is based in cities across India.
- 01
Week 1: pick the first 50 and listen
Your sales team lists customers or dealers who already talk to you. We ask what would make a group worth joining.
- 02
Week 2: reason, rules and set-up
One sentence on why to join, short rules, admin roles and the escalation sheet.
- 03
Week 3: invite and read
We invite the first 50, each with a yes, and read their questions for two weeks.
- 04
Every working day: moderate
Spam out, questions answered or passed on, complaints handled by the sheet.
- 05
Every month: grow ten at a time, then report
We add people only when the group is busy. You see the numbers first, then we talk.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A dealer-led B2B (business-to-business) firm runs a private dealer group for service answers. A D2C (direct-to-customer) brand runs a buyer group for tips and repeat orders. A franchise runs one for outlet owners.
What the platforms give an admin
WhatsApp says to use the community description to explain the purpose and the announcement group to share the rules, and not to hesitate to remove a member after a serious violation. On LinkedIn, owners and managers can approve joins, delete posts and remove or block members.
Source: WhatsApp Communities Learning Center and LinkedIn Help, read 10 October 2026
- Start with 50 people who said yes. A small, willing group is easier to fix than 500 strangers. A first-50 list.
- Write one reason to join. People stay where they get something useful. One sentence at the top.
- Agree the complaint steps first. The room judges how fast you reply. A signed escalation sheet.
- Grow only when the group is busy. Adding people to a quiet group makes it quieter. Ten new members at a time.
AI in community management: today and next
Today: Facebook
Meta's Admin Assist lets a group admin approve or decline member requests on set criteria, and decline posts that fact-checkers rated false. It follows the rules you write, so a person still sets them.
Source: Meta newsroom, Facebook group admin tools, 9 March 2022 (updated 22 March 2022)
Next
Our view: tools will sort spam and repeat questions faster, and a person will still answer the angry message. Want us to look at your group? Ask us.
Not sure a group fits your business? Ask us on WhatsApp. Chat with us
/ 05 Cost
What changes the cost of running a community.
We do not publish a price list, because groups differ a lot. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help.
What affects the cost
- How many groups, on which platforms
- How many members you expect
- Moderation cover: working days only, or weekends and festivals too
- How many languages the group uses
- How fast your product team can answer questions
How we quote
- We talk about who your members are and why they would join
- We write a scope: set-up, daily moderation, growth and the report
- We send the quote within 2 working days, each part on its own line
What you get in the quote
- The groups and platforms we run
- The rules, the welcome note and the escalation sheet
- Moderation hours and who gets complaints
- The monthly report and the review call
When you compare quotes, ask who the second admin is, and how complaints are escalated, in writing.
Our beliefWe start with logic and your numbers, not with ideas we happen to like.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in social media
Goes well with
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us who your buyers are.We'll show you the plan.
Straight answers.
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It means building and running a group where customers, dealers or partners talk to each other and to you. Rules, moderation, answers and complaint handling are the work. Replying to comments on your public pages is social media management, a separate job.
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Go where your members already talk. Dealers and regular customers in India are usually on WhatsApp. B2B buyers and industry peers are on LinkedIn. A Facebook group suits a wider public with shared interests. We start with one platform. For one-to-one messages, see WhatsApp marketing.
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We reply in the group the same working day and say what happens next. Then we move the details to a private chat and pass the case to the person you named. When the complaint is on Google reviews instead, see online reputation management.
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It depends on the number of groups, members, moderation hours and languages. We quote against a written scope after a first conversation. Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice. You keep your admin access.
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Yes. Our servicing team is based in cities across India, and we stay in touch with you every day, hybrid and remotely. We visit you in your city at least once every three months. Our in-house team of 65+ people does this work, with industry consultants and partner agencies where a job needs them.
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We count four things each month: active members, questions answered, repeat purchase among members, and referrals. We can't promise a number up front. We tell you plainly when a month was weak. We confirm the timeline in the quote, and report monthly.