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6 Ways Instagram Reels Transformed Social Media

By , Social media with Sayantan GuhaPublished 17 Sep 2024Updated 16 Oct 20264 min read

Since 201565+ in-house team1 office in Kolkata · 5 team bases
A marketer in a red bow tie encouraging a boutique owner who is filming a saree on a phone tripod with a ring light in a Jaipur shop.
Short videos let a small shop be seen by people who do not follow it yet.
The short answer

In short

How Instagram Reels changed social media: a small business can now be seen by people who do not follow it yet. PromotEdge plans Reels around a clear goal. We test which ones work and report on enquiries and sales.

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Instagram saw the soaring popularity of video content across many age groups. For Reels planned around a goal, see our social media marketing services in India. It launched Instagram Reels in August 2020 to rival TikTok.

IG Reels are an action-packed video feature of 30 seconds. They come with audio, effects and video editing tools in a 9:16 portrait format.

Almost any person who works with a social media marketing agency will tell you something. Instagram Reels are a huge hit with netizens, and they have shaken up the whole social media world.

Many of Instagram’s monthly active users have already embraced Reels. So there is no good reason to leave IG Reels out of your business marketing plan.

Before we look at why IG Reels worked so well, watch for an interesting fact about Instagram somewhere in this blog.

How Instagram Reels changed social media: 6 reasons

1. IG Reels are easy to create and consume

Video usually costs a lot of time, money and effort. How Instagram Reels changed social media: they show posts to people who do not follow you, they reward short vertical video with sound, and they gave small businesses a way to be found without a big ad budget. The reels impact on social media is reach first, then enquiries, so measure both. (PromotEdge, 6 November 2026.) Reels has built-in editing tools that make it easy. Your smartphone is all you need to make a short, low-budget marketing video for your business. People these days have short attention spans online. Reels are quick to watch, as they run for only 15 to 30 seconds.

2. Instagram Reels mix information and fun

IG Reels give you and your business a chance to show a playful side and step outside usual marketing. Make light-hearted, short videos. Try viral trends and fun challenges. Your content will do well only if it has the right mix of learning and fun.

3. Instagram Reels can be monetized

Look at how Instagram stories and TikTok ads have gone. Many social media marketing agencies say it makes sense for Instagram to add Reel-style ads. Recent research by a few social media marketing agencies and experts has shown something. Many Instagram users take action, such as visiting a website or making a purchase, after looking at an Instagram ad. If you have worked with Instagram reels, you have a fair idea of which posts will turn into good sponsored posts in the future.

You May Also Like: How Does Social Media Marketing Benefit Your Business?

Well, remember the big secret we had promised to share at the start of this blog? Here it is. According to The Wall Street Journal, Instagram has promised to offer hundreds of thousands of dollars to prominent TikTok creators. They must ditch TikTok and post only to Reels. If Instagram’s plans succeed, you will see a lot of exclusive content from high-profile creators on Reels.

4. The future of TikTok is questionable

Ever since TikTok was banned, many creators have flocked to Instagram Reels. Within a week of the TikTok ban in India (one of its main markets), the daily downloads of the Instagram app went up sharply. TikTok has no security and an uncertain future. That has put Instagram on the radar of young people who want to share their content online. As a result, Instagram has gained an active user base that is all set to start engaging with Reels content.

5. Instagram rewards users who use Reels

Instagram wants as many people as possible to start using and engaging with Instagram Reels. So it rewards people who use it with audience reach, new likes, new followers, and more visibility. How does that work? Instagram promotes its supporters organically. It shows their content on the explore page and in the user’s feed. This, in turn, increases the chances of the content being found and going viral.

6. The content stays on your feed

Instagram Stories disappear after 24 hours. Instagram Reels let your videos stay on your feed for as long as you want. Once the reels reach your feed, you can share them on your story. This helps you reach more people and get more views, likes, and comments for a long time.

You May Also Like: Four Powerful Tools To Optimize Your Social Media Conversions

Final words

IG Reels should not be taken lightly. IG Stories was launched in 2016. Its usage today shows how well it has done.

So, if you want to be ahead of the game, it is time to re-think your social media strategy. Instagram Reels are still in their infancy. Use that fact sooner, rather than later.

If you still need help to grow your business with Instagram and build a strong online presence, let us at PromotEdge help you with social media marketing.

Common questions

Short answers. For anything else, call or WhatsApp us.

  • Reels are short action-packed videos of about 30 seconds in a 9:16 portrait format. They come with audio, effects and video editing tools. Instagram launched them in August 2020 to rival TikTok. Many of Instagram's monthly active users have already embraced them, so there is no good reason to leave them out.

  • No. Video usually costs a lot of time, money and effort, but Reels has built-in editing tools that make it easy. Your smartphone is all you need to make a short, low-budget marketing video. Reels also run for only 15 to 30 seconds, so they are quick to watch.

  • A mix of learning and fun. Reels give your business a chance to show a playful side and step outside usual marketing. Make light-hearted short videos. Try viral trends and fun challenges. Your content will do well only if it has the right mix of both.

  • Stories disappear after 24 hours, while Reels stay on your feed for as long as you want them to. Once a Reel is on your feed, you can also share it on your story. This helps you reach more people and get more views, likes and comments for a long time.

  • Instagram wants as many people as possible to use Reels. So it rewards users with audience reach, new likes, new followers and more visibility. It promotes them organically by showing their content on the explore page and in users' feeds. This increases the chances of being found and going viral.

What people say

What clients say about PromotEdge

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMom MitraMarketing Head at IleadEducation
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
A Buyer's Choice Home Inspections and MACJ logo
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaMahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghHardeep SinghMarketing Consultant
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
PRAN-RFL Group logo
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhosePriyam GhoseContent Creator
“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyManish PandeyConsultant & Coach to Content Creator
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaGibaBrazilian Former Volleyball PlayerSports
Read all 20 testimonials
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