“Posts go out whenever someone remembers.”
We plan the month ahead and post on fixed days, with no two-week gaps.
Home / Services / Digital / Social media / Social media management
Digital · Social media · Social media management
Social mediamanagement
Since 201565+ in-house team6 cities
Social pages usually fail from missed weeks, not bad ideas. Judged on enquiries, not likes.
A strategist calls you in one working day.
/ 01 Social media management company
The weekly workthat keeps your pages selling.
Social pages lose business when posts go out late and messages wait for days. PromotEdge runs the month-to-month work on your pages, so they keep bringing enquiries.
Social media marketing is the thinking, and paid ads sit under Meta Ads. This page is the engine room: calendar, posts, approvals, replies and the monthly report.
Try our first step today. Read your last fifty comments and DMs (direct messages) and sort them into price questions, doubts, complaints and ready buyers. Ready buyers go to your sales team now.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
What happensevery month.
| Part | What we do | What you receive |
|---|---|---|
| Monthly calendar | Plan posts by platform around festivals, launches and buyer questions | A calendar about ten days before the month |
| Post making | Captions, images, carousels and short videos from your footage or new shoots | The month's posts in one batch |
| Approvals | One shared link, one approver, a turnaround agreed in writing | A record of who approved what |
| Scheduling and posting | Schedule in each platform's own tools; add topical posts | Posts live on agreed days |
| Replies to comments and DMs | Check every working day, answer from an agreed reply guide | Buying enquiries sent to sales the same day |
| Monthly report and call | Enquiries from social, buying messages, saves and shares | A short report, then a call |
Brand-mention tracking and crisis handling belong to community management.
/ 03 What usually gets in the way
Where social pageslose enquiries, and the way through.
“Approvals take a week, so the Diwali post goes out after Diwali.”
One approver on your side and a two-day turnaround. Festival and launch posts go for approval weeks early.
“DMs asking the price sit unread for days.”
A buyer who asks the price is ready to talk. We pass buying enquiries to your sales team the same day.
“The person who ran our pages left, and nobody has the login.”
We set up admin roles in your company's name and keep a written list of who has access.
“Our report is full of likes, and we do not know what to do next.”
Our report starts with enquiries and ends with three changes for next month.
“Each platform looks like a different company.”
One set of templates, colours and voice rules covers every page.
Want us to read your last fifty comments and DMs and tell you what your buyers are really asking? Get a free growth plan
/ 04 In their own words
What a clientsaid about our social media work.
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working.”
Medha SharmaStrategic Head, TATA Metaliks“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we start
First posts live in about three weeks,then every week after.
Planning guidance, not a promise. We can't do magic alone: the faster you give access and approvals, the faster you see results.
- 01
Week 1: access and listening
You give us admin roles. We read your last fifty comments and DMs and ask your sales team what buyers ask.
- 02
Week 2: calendar and reply guide
A month of posts built on those real questions, and agreed answers to the common ones.
- 03
Week 3: approve and go live
You approve the first batch in one sitting. Posts start going out on the agreed days.
- 04
Every working day: replies
Comments and DMs are answered. Buying enquiries reach your sales team the same day.
- 05
Every month: report and call
Enquiries first, then which posts people saved or shared. We keep those types and drop what only collects likes.
Go deeperMore on this
How we deliver it, and why
How your business changes the plan
A jeweller may need daily Stories in the wedding season. A machine maker may need two LinkedIn posts a week and fast replies to dealers. A restaurant needs weekend cover. If your pages need less than you planned to buy, we will say so.
- Read your last fifty comments and DMs. Real buyer questions make better posts than guesses. Four piles: price, doubts, complaints, ready buyers.
- Work through an admin role you give us. Pages and their history stay in your company's name. A written list of who has access.
- Reply the same working day. A buyer who asks the price is ready to talk. A reply guide and a same-day hand-off to sales.
- Keep the posts people save and share. They were useful enough to keep or pass on. A short list of post types to repeat.
AI in social media management: today and next
Today: Meta
On 25 September 2024 Meta said Meta AI suggests captions for Stories on Facebook and Instagram. Meta's Business Suite page says you can create or schedule posts, stories and ads and reply to messages from one place.
Source: Meta newsroom, 25 September 2024, and Meta Business Suite page, read 10 October 2026
Today: LinkedIn
LinkedIn's help page says its AI writing tool for Page posts is not available at this time. A Page's super admin or content admin can schedule a post from an hour to three months ahead.
Source: LinkedIn Help, Page posts and scheduling, read 10 October 2026
Next
Our view: caption drafts will get easier, but a person still has to know your buyers and your facts. Want us to look at where AI could save your team time? Ask us.
Running several pages and not sure who should approve what? Tell us how you work today. Talk to us
/ 06 Cost
What changes the cost of running your pages.
Any boosting budget is paid to the platforms at actuals and shown on its own line.
What affects the cost
- Pages we run, on which platforms, for how many brands
- Posts a month, and how many are video
- Who supplies photos and footage: your team, or shoots we plan
- Reply cover: working days only, or weekends and holidays too
- Languages for posts and replies
- People on your side who approve each post
How we quote
- We talk about what you sell and where your buyers spend time
- We read your pages: what you post, what people ask and how fast they get an answer
- A written scope, with post making, replies and boosting on separate lines, before you approve
What you get in the quote
- Pages, platforms and posts each month
- Reply hours, approval steps and the monthly report
Comparing quotes? Ask how many posts are new each month, who replies on a Sunday, and in whose name the pages stay.
We look at your business first. Marketing comes second.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
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Proof and reading
No pressure. No sales pitch.
Tell us how your pages run today.We'll show you the plan.
Straight answers.
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It runs your pages week to week: the calendar, posts, your approvals, posting on time, replies to comments and DMs, and a monthly report. Platforms and brand voice sit in our social media marketing service, and you approve every post before it goes live.
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No. Management covers the posts people see without you paying, and the replies. Ads are paid and sit under Meta Ads. A post that people already save and share is the safest one to put money behind. Many brands do both, in that order.
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It depends on pages, posts and videos a month, reply cover and languages. One platform with a few posts a week costs far less than four with daily video. Boosting budget is paid to the platforms at actuals. Ongoing work has a 3-month minimum, then 30 days' notice.
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No. You add us as an admin with the right role, and the pages stay in your company's name. We ask only for the roles the work needs, and you can remove them at any time. The access list is written down, so a change of staff never locks you out.
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We check messages every working day. Buying enquiries reach your sales team the same day; complaints go to the person you name, so a worried customer is never left waiting for the monthly call. If your buyers message on Sundays, as a restaurant's often do, we add weekend cover.
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Yes. Our servicing team is based in cities across India, and we stay in touch by calls and shared calendars. We visit you regularly, and when a job needs it a team member works from your office. The calendar follows your region's festivals.
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From the enquiries. Each month you see the buying messages from social, which posts started them and how fast we replied. Saves, shares and followers come after. We can't promise a number up front, but we will tell you plainly when a month was weak.
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One account lead runs your pages every week, with writers, designers and video editors behind them. You always know who to message when something needs changing. Our in-house team of 65+ people does this work, with industry consultants and partner agencies where a job needs them.