“Studio ads look great, and people skip them.”
A person talking to a phone camera looks like the rest of the feed, so people stop. We brief creators for that look.
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Digital · Influencer marketing · UGC
UGC creatorcontent
Since 201565+ in-house teamKolkata office, 5 team bases
Videos that look like a customer made them, built to bring enquiries.
A strategist calls you in one working day.
/ 01 UGC agency
Clips that feel real,and earn their keep.
Polished ads look like ads, and people scroll past them. PromotEdge briefs creators to make short videos in a real customer's style for your ads and pages, so more people enquire or buy.
UGC means user-generated content. Here the creator hands you the video and you run it from your own page. It may never appear on their account, so we pick creators for how believable they are on camera, not for followers. That is the gap from influencer marketing.
A clip that sells for one brand can flop for its rival, so we never copy a plan across. We test small, then scale, as our guide to user-generated content strategy explains.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the buyer's doubtto the clip that sells.
| Part | What you receive |
|---|---|
| Doubt list | The doubts worth answering, ranked by how often buyers raise them |
| Creator shortlist | Creators who sound like your buyers, with sample videos; you approve every name |
| One brief per clip | One doubt, three openings, claims allowed and not allowed, shots and length |
| Usage agreement | Where the clip may run, for how long, who keeps raw footage; signed before the shoot |
| Review and edit | Every claim checked against your facts; versions with different first three seconds |
| Small ad tests | Each clip run through Meta Ads on equal budgets, with a log of which won |
| Enquiry tracking | WhatsApp messages, calls and forms counted per clip and creator |
| Clip library | Each clip stored with its rights end date |
Brand films with a crew are a different job: see video production.
/ 03 What usually gets in the way
Where UGC plans stall,and the way through.
“One video worked, then stopped.”
Ads tire when the same people see them again. A bank of clips lets us swap in a fresh face every few weeks.
“The influencer's video can't be used in ads.”
That right was never in the deal. With UGC it is the point, agreed in writing before anyone shoots.
“Forty products, photos for five.”
Creators shoot in batches. One brief covers a range, each creator showing a few products in a real home, office or shop.
“Worry about a complaint over missing labels.”
A clip posted on the creator's own account needs an ad label under ASCI's rules. Every brief says so.
Send us your current ads and we will tell you plainly which ones look tired. Get a free growth plan
/ 04 How we work
First clips testedin about four weeks.
Start here, even if you never hire us. Give the doubt that stops most buyers to five creators. Run the five clips as small ads for a week. Keep the two or three that bring enquiries.
- 01
Week 1: listen
We talk to your sales team and read reviews, comments and past ad numbers.
- 02
Week 2: briefs and creators
The doubt list, briefs and shortlist, signed off by you. Usage agreements are signed.
- 03
Weeks 2 to 3: shoot and edit
Products reach the creators, who shoot at home or work. We review every clip for claims.
- 04
Weeks 3 to 5: test small
Each clip runs as a small ad on an equal budget. We read which bring enquiries.
- 05
Month 2 on: scale the winners
Winners get more budget. Each quarter we check rights and tired clips.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C brand shoots one clip per buyer doubt. A dealer-led B2B firm uses technicians and site supervisors, not lifestyle creators. A marketplace seller adds a short clip to each listing.
Who sets the rules
ASCI describes itself as an independent, voluntary self-regulatory organisation for advertising. Its influencer guidelines are why every brief carries the label rule.
Source: ASCI, ascionline.in, read 10 October 2026
- Start from one buyer doubt per clip. A clip that answers one worry beats a clip that says everything. A one-page brief per creator.
- Sign usage rights before the shoot. Rights asked for later cost more and cause arguments. A signed agreement per creator.
- Test each clip small, on equal money. It lets the audience pick the winner, not our taste. A test log by clip.
- Count enquiries, not views. Views are cheap; enquiries pay the bills. Enquiries traced to a clip.
AI in UGC: today and next
Today: Adobe Firefly
Adobe says Firefly makes images and video clips from text and adds Content Credentials to what it makes. It suits storyboards and backgrounds. It does not make a real customer.
Source: Adobe Firefly product page, read 10 October 2026
A rule to know
ASCI's influencer guidelines say a virtual influencer, a computer-made avatar, must also say upfront that it is not a real person.
Source: ASCI influencer guidelines, guideline 1.4, read 10 October 2026
Next
Our view: AI will draft scripts and cut versions faster. Buyers still trust real people, so we keep real creators for the face.
Not sure UGC suits your product? Tell us what buyers ask and we will say so. Talk to us
/ 05 Cost
What affects the cost of UGC creator content.
No price list. These things move the number.
We don't publish a price list. Creator fees and ad budgets are third-party costs, paid at actuals and shown before you approve.
What affects the cost
- How many creators, and clips from each
- Where the clips may run, and for how long
- Raw footage, extra edits
- Product dispatch or travel
- Language versions and captions
- The budget for small ad tests
How we quote
- We ask what you sell, who buys it and what stops them
- We look at your current ads and their numbers
- We write the scope and you approve it
- You get a quote within 2 working days, fees, editing and ad budget on separate lines
What you get in the quote
- Creators and clips, with the doubt each answers
- Usage rights for each clip
- Edits, captions and versions per platform
- Small ad tests, tracking and a monthly report
Compare quotes on usage rights for paid ads, and whether testing is included.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefWhat can't be measured can't be achieved.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
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Goes well with
What people say
In their own words
What clients told us after working with PromotEdge.
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Priyam GhoseContent Creator“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
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Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
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No pressure. No sales pitch.
Tell us what stops your buyers.We'll show you the plan.
Straight answers.
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UGC means user-generated content. Strictly, it is what customers make on their own, like reviews and unboxings. Brands now also pay creators to make clips in that style for ads. We make that second kind. For the first, read our guide to user-generated content strategy.
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It finds creators who look and sound like your buyers, briefs each on one real doubt, agrees usage rights in writing and checks every claim. Then it edits, tests the clips as ads and reports which brought enquiries. Our in-house team of 65+ people does this.
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You pay an influencer for their audience. You pay a UGC creator for the clip and the right to use it. It may never appear on their account, so believability on camera matters more than followers. See our influencer marketing page for the other kind.
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When a creator posts it on their own account, yes. ASCI (the Advertising Standards Council of India) asks for a clear label, such as "Ad" or "Collaboration", upfront. A free product counts too. On a video without text, the label stays at least 3 seconds. The brand shares responsibility. General guidance, not legal advice.
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As long as the agreement says, and no longer. We agree platforms, ads or only your own posts, and months before the shoot. Longer use costs more. Health and finance brands need care: ASCI asks creators who advise there to hold the right qualifications and show them upfront.
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We agree the goal before the first shoot and report against it monthly: enquiries and cost per enquiry for each clip, plus your sales team's view of lead quality. Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice.
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Yes. Our servicing team is based in cities across India. We talk daily by call and shared screen and visit regularly. Creators shoot where your buyers live, so we can brief creators in your city and language, and send products to them wherever they are.
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Yes, for projects we think we can help. We look at your current ads and creator clips and tell you which are tired. We take on a limited number. If UGC is the wrong fix, we will say so to your face.