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Give each band of floors its own honest view. We photograph the real view at a few heights over your plot and render from it.
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Real estate3D walkthroughs
Since 201565+ in-house team6 cities
Let buyers walk through the flat before it exists, and find it just as promised on handover day.
A strategist calls you in one working day.
/ 01 Real estate 3D walkthrough
Your project is still a drawing.Buyers still want to walk through it.
A family that books a flat before it is built has only your picture to trust, so the walkthrough must match the flat they finally get. PromotEdge plans and produces real estate 3D walkthroughs for developers.
A 3D architectural walkthrough is a computer-made tour of a project that is not built yet. We build it from your sanctioned plans, then turn it into ads, an apartment tour and a sales-gallery screen. So more buyers book a site visit, and fewer feel let down when they see the real flat.
The Real Estate (Regulation and Development) Act, 2016 (RERA) counts "publicity in any form, informing persons about a real estate project" as an advertisement. Under Section 12, the promoter compensates a buyer who loses money through an "incorrect, false statement" in it. This is general guidance, not legal advice.
Our 3D walkthrough page lists a package. The real estate marketing page covers the whole launch.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forreal estate developers.
Project launch campaigns
A launch calendar planned around your RERA registration date.
Digital marketing for real estate
Walkthrough cuts as Facebook, Instagram and Google ads.
MetaGoogle AdsYouTubeReal estate lead generation
Every site-visit request followed up, with reminders on WhatsApp.
WhatsAppWebsite design for real estate
One project page for the film, the tour and the RERA number.
Photography and drone views
Real views photographed at a few heights.
Gallery screens and LED walls
Films on big screens at your sales gallery.
Tracking and reports
See which cut and scene brought each visit request.
GoogleOur beliefWe're professionals. We'd rather be blunt than pleasing.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For real estate developers
6 items
- RERA number and authority website on every adRERA Act, 2016, section 11(2). Every walkthrough cut ends with both.
- Sanctioned plans and specification sheetRERA Act, 2016, section 11(3)(a) asks for them to be displayed at the site.
- A sample flat that matches the filmRERA Act, 2016, section 12 covers buyers who rely on a model apartment.
- Artist's impression label on rendersGood practice: no one should read a render as the finished flat.
- Drawing freeze dateAgree it with your architect before modelling starts.
- Project brochure and site hoardingSame RERA number and the same sizes as the film.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Our walkthrough shows marble. The specification sheet says vitrified tiles.”
Check every surface against the specification list before rendering. If a finish is a paid upgrade, the screen says so.
“Buyers say the sample flat looked bigger in the video.”
Keep the camera at eye height with a normal lens, and use furniture at true sizes. Room sizes come from the sanctioned plan.
“Plenty of YouTube views, but hardly anyone books a visit.”
End every cut with the RERA details and one action: book a site visit on WhatsApp. Our digital marketing for real estate team runs the ads, and a CRM (one place for every enquiry) sends reminders.
“The architect revised the tower after our film was finished.”
Agree a freeze point with your architect before modelling starts. Later changes are quoted before anyone touches the model, so handover day matches the film.
Not sure which doubt your buyers raise most? Tell us, and we'll tell you what to model first. Tell us the doubt
/ 05 How we work
From sanctioned plansto booked site visits.
- 01
1. Start with what buyers doubt
We spend an hour with your sales team. Their site-visit questions decide what we model in detail.
- 02
2. Model only from approved documents
Section 14(1) says a project must be built to "the sanctioned plans, layout plans and specifications" approved by the authorities. Anything still awaiting approval stays off screen.
- 03
3. Check views, finishes and labels
Our in-house team photographs real views where a drone is allowed. Key frames come first as stills, each with an "artist's impression" label. The end frame shows the RERA number and the authority's website, as Section 11(2) asks.
- 04
4. One format for each place buyers meet it
A film, a 360-degree tour and a VR (virtual reality) version. LED walls and gallery screens are available through the PromotEdge group.
- 05
5. Turn the film into visits, on dates you can plan
Short cuts run as Facebook and Instagram ads and YouTube, ending in a WhatsApp visit link, and tracking shows which scenes earn visits. We confirm the timeline in the quote, set against your registration date.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Property law treats a walkthrough as an advertisement. It must show the RERA number and match what you build.
3D walkthroughs in depth
The rule that matters
RERA is the 2016 Act that governs property sales. It counts "publicity in any form" about a project as an advertisement. Section 11(2) asks it to show the authority's website address and the registration number. Section 12 makes the promoter compensate a buyer who relied on a model apartment and lost money through a false statement.
Source: Real Estate (Regulation and Development) Act, 2016, sections 2(b), 11(2) and 12, text on the Haryana Real Estate Regulatory Authority site, read 10 Oct 2026 (https://haryanarera.gov.in/admincontrol/acts)
How buyers decide
Our view: a family asks relatives, checks the registration number on the RERA site, watches the film, then visits. They drop out when the film shows more than the sample flat does, or when nobody replies on WhatsApp within a day.
What you can do, and what is not ours
You can keep the sanctioned plans and the specification sheet ready, and name a drawing freeze date. You can also check your own RERA number on the authority's site. We cannot sanction plans or change what is built. Registration, construction and handover dates stay yours.
How we would deliver, and why each step
We model only from sanctioned drawings, because Section 14(1) says the project must be built to them. Key frames come first as stills, because they are cheap to fix. Each cut ends with the registration number, because the Act asks for it.
Bodies to know
CREDAI: calls itself the apex body of private real estate developers, with chapters in 20 states.
NAREDCO: a self-regulatory body set up in 1998 under the housing ministry.
MahaRERA: the Maharashtra authority, where buyers search registered projects and agents.
Source: Official sites of each body, read 10 Oct 2026
Drawings still changing? Let's agree the freeze point together before any modelling starts. Agree the freeze point
/ 06 Cost
What affects the cost of a 3D walkthrough for your project.
We don't publish a price list. We quote per project, after reading your sanctioned plans. Drone photos, VR headsets and ad spend are billed at actuals.
What affects the cost
- Spaces shown. A furnished sample flat takes more work than a fly-over.
- Flat types and floor views. Each extra one adds work.
- Formats. Film, tour and VR each need their own output.
How we quote
- A free 30-minute strategist call on your project and launch date
- We read your plans and send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Spaces and flat types, with their drawings
- Floors whose views are rendered
- Formats, change rounds and the price of later changes
How it is billed
| Way of working | When it fits |
|---|---|
| Launch set | Film, tour and stills from one model |
| Sales gallery add-on | VR and big-screen versions of the same model |
| Next phase | The same model extended for a new phase |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Real estate
Goes well with
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Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Developers with a project still on paper
Tell us what buyers keep asking.We'll show you what to put on screen.
Straight answers.
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A 3D walkthrough is a film of an unbuilt project. We choose the path, and the buyer watches. A 3D virtual tour of an apartment lets the buyer stop in each room and look around. Both come from one 3D model, so the second costs much less.
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We won't claim to be the right fit for everyone. Ask each studio, including us: Who made the showreel? Will you check every finish against our specification sheet? How many change rounds are included? Who owns the model files? How will the film lead to site visits?
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We don't publish a price list, and a fair quote needs your drawings. The cost moves with the spaces shown, the flat types, floor views and formats. Changes after the freeze add to it. A written quote follows within 2 working days of the first call.
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Not to the public. Section 3(1) says no promoter shall "advertise, market, book, sell or offer for sale" a project without registering it. A walkthrough shown to buyers is publicity. Make it before, publish it after, with the registration number on screen. This is general guidance, not legal advice.
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That is a real risk. Section 12 says the promoter must compensate a buyer who paid an advance and lost money through an "incorrect, false statement" in an ad. A buyer who withdraws gets their "entire investment along with interest". So the film must match the plans. This is general guidance, not legal advice.