“We printed a full run of brochures, and then the flat mix changed.”
Print a small first run. Keep prices and availability on a loose sheet. Our brochure design keeps the fixed facts in the book.
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Marketing materials for builders and project launches
For builders and plot marketers. The printed and on-site pieces a project needs, and the order to make them in.
A strategist calls you in one working day.
/ 01 Marketing materials for builders
What marketing materials for builders include, and the order to make them
Marketing materials for builders are the printed, on-site and phone pieces that carry a project to a buyer. They are the brochure, floor-plan sheets, site board, hoarding, flyers, standees, sales-office kit and a WhatsApp PDF.
Make the brochure and plan sheets first, because every other piece copies them. PromotEdge designs and plans the set. A printer prints it.
Real estate marketing materials fail in small ways. The brochure shows one area and the agreement another. The site board has a different logo. Planning the set once, from one master file, avoids most of this.
RERA is the Real Estate (Regulation and Development) Act, 2016. A project must be registered before it is advertised, and the advertisement must show the registration number. Design can start early. Showing anything to buyers waits for the number. The launch rules in short are on our real estate marketing page.
We design and plan, and we write the brief for the printer and the board makers. They print and build, billed separately. If you sell building materials to builders, see building materials.
Our beliefWe look at your business first. Marketing comes second.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 03 The 60-day plan
A 60-day plan for launch materials
The usual order for a new project.
| Days | What we do | What you get | What to check |
|---|---|---|---|
| 1 to 10 | We collect the sanctioned plans and carpet areas. We agree the name, the one-line pitch and the list of pieces, and note when the registration number is due. | A one-page content sheet and a list of pieces | Do the areas match the registration papers? |
| 11 to 25 | We design the master layout and the project brochure, with one sheet for each flat type. | Brochure draft, floor-plan sheets, price-sheet template | Is every render marked as an illustration? |
| 26 to 40 | We design the site board, the hoarding, flyers, standees and the sales-office wall. We brief the walkthrough. | Print-ready files for the site-side pieces | Can the board be read from the road? |
| 41 to 50 | We make the WhatsApp PDF. Proofs come from the printer and vendors, and your lawyer or RERA consultant reads each piece. | Proofs, a signed-off set, and a short change list | Does the QR code scan from the printed proof? |
| 51 to 60 | The printer prints and the vendors install. We hand over the files and a one-page guide for the sales team. | The folder of final files, with version dates | Is one person in charge of each piece? |
If the registration number comes late, nothing goes out until it arrives. Keep the number in one text box.
Go deeper
Read more about Marketing materials
Deeper reading if you want the research behind the plan.
What goes on each piece of marketing material
Piece by piece
A checklist for each piece.
| Piece | What the buyer needs on it | What to check before print |
|---|---|---|
| Project brochure | Name, map, flat types with carpet area, amenities, past projects, RERA number and website | Carpet areas match the registration. Renders are marked as illustrations. A QR code, where your state asks for one, scans from the proof. |
| Floor-plan sheet | One flat type, room sizes, carpet area, balcony and terrace area shown apart | Matches the sanctioned plan. |
| Site board | Project and company name, RERA number and website, one phone number | Pin a full-size print on a wall and read it from the road. |
| Hoarding | One image, one line, one contact, the number and website in readable type | Ask the vendor for the city permission and the structure papers. |
| Flyer or standee | One offer or fact, the site address, the number and website | Same flat details as the brochure. Readable from three metres. |
| Sales-office price sheet | Flat type, carpet area, floor, rate basis, payment plan, date of the sheet | One version only. Old copies removed the day a new one starts. |
| WhatsApp PDF | Cover, six to eight pages, number and website on page one | Opens fast on a basic phone. Has a version date. |
Source: Our view, drawn from the Act and the state orders below, read 1 November 2026
State RERA rules for brochures and boards
Maharashtra
MahaRERA Order 46/2023 of 29 May 2023 asks for a QR code beside the registration number and the website address on each project advertisement published after 1 August 2023. It must scan with software. The order lists press advertisements; printed flyers, brochures, catalogues, leaflets and prospectuses; standees at project sites and sales offices; project websites; social media advertisements; and any other advertisement that can carry a code. Order 46C/2025 of 8 April 2025 records codes in the wrong shape and place, and numbers in small, light type. A Pune order of 27 March 2025 fined a promoter ₹10,000 for a website advertisement with no code.
Source: MahaRERA Order 46/2023, Order 46C/2025 and the Pune order, read 1 November 2026
Andhra Pradesh
The state authority's guidelines say the number and the RERA REGISTERED details must appear on any advertisement, and a copy of the brochure or pamphlet is to be submitted to the Authority. The page has no date, and its display guide is an image we could not read.
Source: Andhra Pradesh RERA, Advertisement Guidelines, read 1 November 2026
West Bengal
The West Bengal authority lists an advertisement order dated 25 July 2024. Its file did not open for us, so we have not read it. LiveLaw reported on 21 March 2024 that an earlier order asks for the number and website at the top right, in type at least one third the size of the project name. Read the current order before you print. For Kolkata work, see brochure design in Kolkata.
Source: West Bengal RERA, notifications and LiveLaw, 21 March 2024, read 1 November 2026
How to brief a designer and a printer
Four questions to ask
Ask these before you sign a scope.
| Ask | Whom | Why |
|---|---|---|
| Who owns the renders and photos, in writing? | Designer | An assignment is valid only in writing, signed. With no period stated, the law reads five years. |
| Can I see a colour proof on the real paper? | Printer | Screen colours and printed colours differ. |
| What is the smallest run, and the rate for a second run? | Printer | A small first run protects you if the flat mix changes. |
| Who checks the final proof? | Both | One person signs off the number, the QR code and the carpet areas. |
Source: Copyright Act, 1957, section 19, read 1 November 2026; the rest is our view
/ 04 Sound familiar?
Common problems with real estate marketing materials
“The brochure shows one area, and the agreement shows another.”
The Act defines carpet area and asks for it at registration. Print it for every flat type, and label any other measure. Check each number against the sanctioned plan.
“The registration number sits in small grey type at the bottom.”
MahaRERA has recorded this problem. Use dark, readable type for the number, and scan the QR code from a printed proof.
“The site board and the brochure spell the project name differently, and the logo too.”
One master file feeds every piece. Our brand guide holds the logo, colours, fonts and the exact wording of the name.
“Our sales office has a model and a plastic folder.”
Plan the room as a set: a floor-plan wall, a price sheet, a standee, a 3D walkthrough on a screen and a folder to take home.
“Channel partners forward a heavy PDF, and it is last month's version.”
Make one light WhatsApp brochure with a version date. Partners forward only that.
“Our designer drew the renders and still keeps the files.”
Ask for a signed written transfer in the scope, with the period and territory named.
/ 05 Cost
What affects the cost of marketing materials for builders
No price list. These things move the number.
We don't publish a price list. We quote after a first call, against a written scope. Printing and hoarding structures are paid to others, billed separately.
What affects the cost
- Number of pieces. A brochure and a board cost less than a full sales office.
- Flat types and languages. Each flat type and each language adds a sheet and a proof.
- Renders and walkthrough. New 3D work costs more than existing drawings.
- Print run, paper and finish. Set by the printer for each run.
- Rounds of change. Late changes after the legal read cost time.
How we price it
- We talk about your project and your launch date
- We list the pieces and the files you already have, then write the scope
- A written quote follows within 2 working days, with each outside cost on its own line
What you get in the quote
- The pieces in scope, set against the 60-day plan
- Press-ready files that you own, with a signed transfer
How you pay
| Way of working | When it fits |
|---|---|
| Materials set | Brochure, plan sheets and site-side pieces |
| Add-ons | Walkthrough and photo shoot, scoped separately |
You can start with the brochure and the plan sheets.
/ 06 Rules that shape the pieces
Rules for real estate brochures and boards
The Act is wide, and states add orders. We read both before design starts.
What counts as an advertisement. Section 2(b) covers any document issued as an advertisement through any medium, and names notices, circulars, other documents and publicity in any form about a project. A flyer, a standee, a site board and a WhatsApp PDF are all inside it.
Carpet area. Section 2(k) defines it as the net usable floor area of a flat. It leaves out the external walls, service shafts and the exclusive balcony and open terrace, and it counts the inside partition walls. Section 4(2)(h) lists each flat type's carpet area among the papers filed for registration.
Plans and penalties. Once sanctioned plans and specifications are shown to a person who agrees to take a flat, section 14(2) limits changes without that person's consent. Section 61 allows a penalty of up to five per cent of the estimated project cost for other breaches, as the Authority decides.
General guidance, not legal advice. Read the current Act and your state's orders, and have your lawyer read every piece before print.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
Builder, developer or plot marketer?
Tell us your project and your launch date. We'll list the pieces and the order
Common questions
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They are the pieces a builder uses to sell a project: brochure, floor-plan sheets, site board, hoarding, flyers, standees, a price sheet and a WhatsApp PDF. Each must show the registration details, and all should come from one master file.
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At the start, a brochure, a floor-plan sheet for each flat type and a price sheet. Then a site board, a hoarding, flyers and standees. The sales office needs a plan wall and a folder to take home. Add a light WhatsApp PDF for partners and distant buyers.
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Make the brochure and the floor-plan sheets first. Every other piece copies their names, areas and renders, so a late change there changes every board and flyer. Then design the site-side pieces, and the WhatsApp PDF last, from the approved brochure.
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Section 11(2) of the Act asks an advertisement or prospectus to show the authority's website address and the project's registration number prominently. A state can add more. Read your state authority's orders and have your lawyer check each piece before it is printed.
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In Maharashtra, MahaRERA Order 46/2023 asks for a QR code beside the registration number on project advertisements, including brochures, flyers and standees. Other states may differ. Check your state authority's current orders, and scan the code from a printed proof before you print the full run.
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It depends on how many pieces you need, how many flat types there are, whether new renders or a walkthrough are made, and the print run and paper. We don't publish a price list. A written quote follows within 2 working days of the first call.
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Our usual plan runs 60 days from the first call to final files and installed pieces. The brochure and plan sheets come in the first 25 days. Legal reads, proofs and printing take the last weeks, so start them early.
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Unless a signed written agreement says otherwise, the designer usually keeps the copyright. Under the Copyright Act, 1957, an assignment must be in writing; with no period stated it runs five years, and with no territory, India. Ask for a signed transfer.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.