Saurav Agarwal
Saurav Agarwal is Founder & CEO at PromotEdge. Areas: Chartered accountant, good business knowledge, industrial & B2B.
On client work: strategy calls, business review, budget and roi logic.
At aglance.
| Role | Founder & CEO |
|---|---|
| Areas | Chartered accountant, good business knowledge, industrial & B2B |
| On client work | Strategy calls, business review, budget and ROI logic |
| Guides and articles | 45 |
Our beliefWe'd rather show you results than a nice presentation.
Guides bySaurav.
Sample one-page marketing plan
See a sample one-page marketing plan for a made-up steel furniture maker, with all six blocks, and learn how to write your own in about an h
02Business models in India
The main business models in India, such as D2C and dealer-led B2B, and franchise or marketplace, and what each one means for how you market
03How to find buyers for export
How an Indian maker finds first export buyers. Use export councils and trade fairs, try B2B portals and LinkedIn, and check a buyer before y
04Import-export business in India
How to start an import export business in India. Learn about the IEC code and export councils. Cover the GST rules and getting paid, plus tr
05Go-to-market strategy
A go-to-market strategy framework for Indian businesses. Follow seven steps, copy a one-page template, avoid common mistakes and measure you
06Product launch plan
A product launch plan for Indian businesses. Get a week-by-week timeline and a checklist, check your labels and claims, and track the first
07AI Tools for Indian Businesses 2026: Now and Next
Which AI tools Indian businesses can use in 2026, what works now, the rules to follow and what to expect next, from writing and ads to searc
08Marketing calendar for India, 2027
The 17 central government holidays of 2027 with dates and weekdays, which ones can move, what each means for campaigns, and what to plan aro
09Indian Marketing Updates: October 2026
What changed for Indian marketers in September and October 2026: ASCI's AI labelling rules, Google's spam update, and what to do about each.
10Playbooks
Step-by-step marketing playbooks for Indian businesses: D2C basics, integrated campaigns, choosing an agency, budgets, rural marketing, cust
11Updates and trends
Google algorithm updates, marketing trends and news that matter to Indian businesses, explained in plain words with what each change means f
127Ps and 7Cs of digital marketing
The 7Ps and 7Cs of digital marketing in plain words: what each P and C means, where they come from, how they differ, and a worked Indian exa
13India marketing statistics
India marketing statistics with sources: ad spend by medium, digital share, internet users, TV reach, radio, print and ad complaints, kept u
14Marketing plan
How to write a marketing plan: the parts it needs, a one-page template you can copy, a filled-in Indian example, budget methods and the mist
15Demand generation
What demand generation is, how it differs from lead generation, the channels that create demand, B2B demand generation in India and how to m
16How to build a premium brand in India
How an Indian business known for price can move up to premium: better products, stronger margins and a name buyers pay more for. Steps and a
17B2B marketing strategy
How to build a B2B marketing strategy in India: know the buying group, pick channels that reach them, prove trust, and measure qualified lea
18Brand positioning
What brand positioning is, the main types, a positioning statement template, a real example from our work, and how to test a position first.
19B2B marketing
What B2B marketing means, how it differs from B2C, the main types, how business buyers decide, the channels that reach them, and real exampl
204 Cs of Marketing Every Digital Agency Should Follow
Old-school marketing no longer works when the customer leads. Here are the 4 Cs of marketing, with simple examples and how to use them for y
21B2B PPC: What Business Owners Should Never Miss
B2B PPC for business owners. What pay-per-click ads mean for business-to-business firms and the key points to get right to reach the right b
22Cookieless Future: How Digital Marketing Agency Can Adapt to Privacy Changes
Cookieless future and digital marketing. How a digital marketing agency can adapt to privacy changes and life without cookies, in simple ste
23Digital Marketing Trends 2026: What’s new and what’s next?
Digital marketing trends for 2026. See what is new and what is next, from smarter ads and shorter videos to chatbots that sound almost human
24Zero-Click Search: Strategies for Getting Visibility When Clicks Are Declining
Zero-click search explained. As clicks and impressions fall, see why old SEO numbers need a rethink and how to get seen when people find ans
25What Is Brand Strategy? The Difference Between Visibility and Meaning
A brand strategy is a long-term plan that defines how a business presents itself, communicates with its audience, and builds a distinct posi
26Digital Marketing for FMCG: From Shelf to Viral in Tiers 1-3
Digital marketing for FMCG is the strategy of using SEO, social media, influencer marketing, paid advertising, marketplaces, and content mar
277 Real Signs Your Business Website Needs a Redesign in 2026
Seven signs your business website needs a redesign in 2026. See how fewer enquiries, stuck rankings and slow changes point to deeper website
28Affiliate Marketing in India: Building a Real Business
Affiliate marketing in India is a performance-based marketing model where creators, bloggers, businesses, and publishers earn commissions by
29Best Digital Marketing Tools For Indian Businesses 2026
Digital marketing tools for Indian businesses in 2026. How to choose tools for SEO and email marketing based on your revenue stage and goals
30YouTube Marketing Strategy: Grow Your Brand Through Video
Grow your brand on YouTube with a clear plan: know your audience, pick one content type, work on titles and thumbnails, and track leads, not
31Content Creation in Digital Marketing: What will Trend in 2026?
Content creation trends in digital marketing for 2026. See why storytelling is winning hearts and why people want to connect with people, no
32Digital Marketing Opportunities for Small Business In Kolkata
Digital marketing opportunities for small business in Kolkata. Plain answers for owners who are still unsure if it is worth their time and m
335 Video Marketing Trends: You Won’t Want To Miss in 2026
Video marketing is still a strong way to educate, convert and keep prospects engaged. Read the five video trends worth acting on in 2026 for
34The Roles of Advertising Agencies in Achieving Consistent Growth for Businesses
The role of an advertising agency in steady business growth. See why a good ad plan gives your products visibility online and offline in a t
358 Reasons Why Website is Important for Your Business Success
Why a website is important for your business success. Eight reasons an online presence helps any business grow, whatever your industry may b
36PromotEdge Wins The Digital Mandate For Austin Plywood and Eagle Consumer Products
We are elated to announce that our team’s tireless efforts have enabled us to win the digital marketing mandates for two of the leading bran
37Branding Strategy: Why Brands Fail and How to Avoid the Pitfalls
In an age where entrepreneurs and startups are in abundance, the business world has become all the more fast-paced and evolving than ever be
38Supreme Court Makes Self-Declaration Mandatory For All Advertisers
UPDATE: The Supreme Court has superseded its previous directives with a new advisory that only mandates Food & Health sectors in India to up
39Top 7 Digital Marketing Strategies For Law Firms
With the penetration of the internet and the increase in the use of smartphones across the country, the search for a business/product/servic
407 Years of Edging Ahead: PromotEdge
PromotEdge, an integrated marketing agency in Eastern India, celebrates its 7th anniversary and looks ahead to new challenges and bigger goa
41Digital Marketing Strategic Action Plan for the Hotel Industry
A digital marketing action plan for hotels: SEO, paid ads, content, email, mobile, reviews and social media, to bring more guests and more b
42Secret Ingredients of Digital Marketing for Success in Food Industry
Digital marketing for the food industry. Simple ideas to market food products in a busy market and win more customers for your food business
43Case Study: Role of PromotEdge’s Organic Marketing In Viva’s Digital Transformation
Case study on organic marketing and digital transformation for an ACP maker. How a long buying journey with many decision-makers was handled
44Moment Marketing Strategy: Stay Relevant And Drive Conversions In Real-Time
Have you seen how brands have been riding on social media buzz by putting their take on it? This is “strike-when-the-iron-is-still-hot marke
45PromotEdge Wins Digital Communications Mandate for Magik LED
News: Magik LED, the LED lighting brand from the house of Century Plywood, picks a digital communications partner. What the new mandate cove
Work andpeople.
The services Saurav works on, and the rest of the team.
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group