“Our Instagram looks lovely. The messages say "price?" and then go silent.”
Add project stories that state size, scope and budget. Move replies to WhatsApp, where a few short questions come before any talk of price.
Home / Industries / Real estate / Interior design
Industries · Real estate · Interior design
Interiordesign
Since 201565+ in-house team6 cities
Turn the homes you've finished into the projects you sign next.
A strategist calls you in one working day.
/ 01 Digital marketing for interior designers
People hire the studiowhose finished homes they trust.
Your finished projects sell your next project, long before anyone picks up the phone. PromotEdge turns your finished projects into stories people trust.
It gets you found on Google, Instagram and Pinterest, and screens enquiries by budget and timeline. We do this for interior designers, turnkey interior firms, modular kitchen and wardrobe studios, and architects with an interior practice. The aim is more site-visit consultations and more signed projects. We have worked with brands across India since 2015.
People buy with their eyes. Before they call, they study your finished rooms and reviews. They ask one thing: could we afford a home like this? The buyer's clock often starts at possession, when the builder hands over the keys.
We start by asking which studio you are, turnkey or design-only. We also ask where your last ten enquiries came from. How developers market projects is on our real estate marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forinterior studios.
Project photography
Finished rooms shot at handover, with the homeowner's written consent.
Google profile and local search
Be found when someone nearby searches for a designer.
Google Business ProfileGoogleReviews and reputation
A review request at every handover, and a reply to each review.
GoogleInstagram and Pinterest
Walkthroughs, site progress and boards that link to project stories.
InstagramPinterestYouTubeAds near new towers
Meta and Google ads in the months nearby flats get possession.
MetaGoogle AdsEnquiry follow-up on WhatsApp
A named designer for every enquiry, and a reminder before each visit.
WhatsApp3D walkthroughs
Show a room to a family before it is built.
Interiors show stalls
Stall design and a booking desk for consultations.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For interior designers
6 items
- A project sheet for every jobBrief, flat size, budget band and time taken, ready for a story.
- Homeowner's written consent to postGood practice: agree what stays private, such as faces and the address.
- Review request at handoverGoogle Maps policy bans payment or discounts for a review.
- A label on every creator postASCI influencer guidelines, 2023: disclose a free makeover upfront.
- A consent line on the enquiry formDPDP Act, 2023, section 6(1): consent must be free, specific and informed.
- A weekly site updateSite photos and the next step, sent on the same day each week.
/ 04 The playbook
From a finished roomto a signed project.
| What your studio needs | What we do | Services involved |
|---|---|---|
| A portfolio that sells | Turn each finished project into a story: the brief, flat size, budget band and time taken, with the homeowner's consent. | Photography, Content marketing |
| Found when someone nearby searches | A complete Google Business Profile, real project photos and a review request after every handover. | Local search, Reviews |
| Enquiries worth calling back | Forms ask carpet area, possession month, scope and budget band. A CRM (one place for every enquiry) sends each one to a named designer. | CRM |
| Owners who get their keys this season | Track possession dates. Ask developers for a sample flat or a handover-day desk, and run ads near those towers. | Meta ads, Events |
| Knowing which channel signs projects | Tag every enquiry by source and follow it to a consultation, a proposal and a signed project. | Tracking |
Each month you see enquiries, consultations, proposals and signed projects, by source.
Free makeovers must be labelled, reviews cannot be bought, and families judge you by finished homes.
Interior design marketing in depth
The rules that matter
ASCI's 2023 influencer guidelines say a "material connection" is not only money. It includes free products and discounts, and disclosure must be "upfront and prominent". Google's Maps policy bans offering payment, discounts or free goods for a review. So label a free makeover, and never buy a review.
Source: ASCI influencer guidelines, file dated 17 Aug 2023, read 10 Oct 2026 (https://www.ascionline.in/wp-content/uploads/2023/08/GUIDELINES-FOR-INFLUENCER-ADVERTISING-IN-DIGITAL-MEDIA.pdf). Google Maps, Contribution policy, Rating Manipulation, read 10 Oct 2026 (https://support.google.com/contributionpolicy/answer/7400114)
How buyers decide
Our view: a family asks friends who did their flat. Then it looks at your finished rooms on Instagram and Pinterest, and reads your Google reviews. Then they message you. They drop out when the photos show no size or budget, or when nobody replies fast.
What you can do, and what is not ours
You can keep a project sheet for every job and photograph each one at handover. You can also ask every client for a review. Design quality, site supervision and handover dates are yours. Marketing cannot fix a late or untidy job.
How we would deliver, and why each step
We start with your last ten enquiries, because they show where signed projects come from. We test one channel small, because ads on a weak profile waste money. Each month we count consultations and signed projects, so we scale only what works.
Bodies to know
IIID (Institute of Indian Interior Designers): a professional body founded in 1972, working on professional and trade standards.
Council of Architecture: set up under the Architects Act, 1972, and keeps the register of architects.
ASCI: a voluntary self-regulatory body that takes complaints about advertising.
Source: Official sites of each body, read 10 Oct 2026
We'd rather show you results than a nice presentation.
Not sure which channel to test first? Bring your last ten enquiries, and we'll sort them together. Bring your enquiries
/ 05 What usually gets in the way
What gets in the wayand the way through.
“Ads bring plenty of leads. Half want a whole flat done for the cost of a kitchen.”
Our lead generation forms ask for the scope, the possession month and a budget band. Fewer people fill them in, so your designers call only real buyers.
“A newer studio nearby has four times our Google reviews.”
Ask every client for a review at handover, happy or not. Our reputation management team helps you reply. No gifts in return: Google bans them.
“The family calls every day asking what is happening at the site.”
Send one fixed update a week with site photos and the next step.
Seeing your own studio in one of these? Tell us which, and we'll say where we would begin. Tell us which
/ 06 Cost
What affects the cost of marketing an interior studio.
We don't publish a price list. After a free 30-minute strategist call, we quote against a written scope. Ad spend, shoots and exhibition space are billed at actuals.
What affects the cost
- Studio type. Design-only, turnkey or modular kitchen.
- Channels and events. Ads, creators and stalls add cost.
How we quote
- A free 30-minute call on your studio and where your last projects came from
- We review your profile, Instagram and form, and suggest one channel to test
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Channels, areas and project types
- Shoots and content, month by month
- The monthly report, by source
How it is billed
| Way of working | When it fits |
|---|---|
| Test first | One channel in one area. We confirm the timeline in the quote |
| Monthly retainer | Content, ads, reviews and reports. Minimum 3 months, 30 days' notice to stop |
/ 07 Rules
Rules for photos, creators, reviews and lead data
We use other people's homes, posts and phone numbers, so we check these first.
Creators. The Advertising Standards Council of India (ASCI) 2023 influencer guidelines count free products and discounts as a "material connection". So a free makeover needs an upfront label.
Reviews. Google's Maps policy bans "payment, discounts, free goods and/or services" in exchange for a review.
Lead data. The Digital Personal Data Protection Act, 2023 says consent must be "free, specific, informed, unconditional and unambiguous".
General guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Real estate
Related industries
Proof and reading
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Interior designers and turnkey firms
Tell us where your last ten projects came from.We'll show you where the next ones are.
Straight answers.
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For most studios we start with three things, in this order. A Google Business Profile with real project photos and steady reviews. Project stories on Instagram and Pinterest. Then paid ads, with forms that ask for budget and timeline. Judge it on consultations and signed projects, not likes.
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It depends on your studio type, the areas you serve and how many projects need shoots. It also depends on the channels you use and any events. Ad spend and shoots are billed at actuals. We don't publish a price list. A written quote follows within 2 working days of the first call.
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Ask every agency four questions, us included. Can you show a project story you built, with the enquiries behind it? Will you judge results on consultations and signed projects, not followers? Who checks creator labels and photo consent? Will ad accounts and lead data stay in the studio's name?
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They do different jobs, so many studios need both. Instagram is where people watch you work and send messages. Pinterest is where people plan, saving rooms into boards. A pin can lead to your project story. Start with the one past clients mention.
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Yes to both, with care. Get the homeowner's written consent before posting their home, and keep the address private. Under ASCI's influencer guidelines, a free makeover is a connection that must be disclosed with a label, shown upfront. This is general guidance, not legal advice.